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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Health Club Management magazine

HCM magazine is one of the world's leading magazines for senior professionals in the fitness and physical activity sector, covering the latest news, trends, research and analysis to help drive your business.

Its readers include the major operators, manufacturers, investors and suppliers in the Global health and fitness market, and the magazine is distributed at all the leading industry events throughout the year.

Published 11 times a year, in addition to the print version, HCM offers PDF and digital turning pages editions as well as the website, which is updated with news every day, and a weekly ezine.

Click here to view our features list

2015 issue 11
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
3. Editor’s letter: Earning loyalty in 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
8. Letters: Write to reply
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
10. News round-up:
Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
22. ukactive update: Blueprint for an Active Britain
Steven Ward offers an overview of ukactive’s new vision document
25. Diary dates:
SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show
26. Interview – Joey Gonzalez:
The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
32. Everyone’s talking about… : Resolutions
January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
36. Consumer trends: Enlightened brands
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
44. Market analysis: A new way of buying
In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
52. Interview – Bear Grylls:
The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
56. Promotional feature: Technogym
Technogym’s Pure Strength range allows regular members to train like elite sportspeople
58. Gymtopia: A place in our hearts
The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
62. Architecture & design: Design spotlight
Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
66. Promotional feature : Precor
Precor is expanding its offering through new partnerships with Spinning and Queenax
68. Secondary spend: Business booster
How can operators best broaden their revenue base by developing secondary income streams?
72. Retention: It all adds up
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
76. Promotional feature: Les Mills
Les Mills outlines five steps to creating the best cycle experience
78. LIW review: Taking the stage
This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down
84. IHRSA update: Ready for IHRSA 2016?
Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time
86. Flooring: fitness-kit.net special
We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track
88. Supplier showcase:
An overview of recent projects by Life Fitness, Cybex and Precor
98. Research: Breathe easy
Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research
1 - 40 of 123
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Features
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
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IHRSA Update
Kristen Walsh takes a look inside IHRSA’s latest Profiles of Success report
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Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
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Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
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Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
People have been coming back to me for more than 35 years – I take them to another dimension as they progress, because the dimensions are endless
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
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Join our tribe. Become powered by Wattbike. Read more
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Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
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Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
Physical Company Ltd: Fitness equipment
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
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23-25 Mar 2020
Hilton, Barcelona, Spain
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25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
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26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
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19-24 Apr 2020
tbc, Beijing, China
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04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

Health Club Management magazine

2015 issue 11
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
3. Editor’s letter: Earning loyalty in 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
8. Letters: Write to reply
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
10. News round-up:
Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
22. ukactive update: Blueprint for an Active Britain
Steven Ward offers an overview of ukactive’s new vision document
25. Diary dates:
SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show
26. Interview – Joey Gonzalez:
The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
32. Everyone’s talking about… : Resolutions
January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
36. Consumer trends: Enlightened brands
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
44. Market analysis: A new way of buying
In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
52. Interview – Bear Grylls:
The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
56. Promotional feature: Technogym
Technogym’s Pure Strength range allows regular members to train like elite sportspeople
58. Gymtopia: A place in our hearts
The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
62. Architecture & design: Design spotlight
Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
66. Promotional feature : Precor
Precor is expanding its offering through new partnerships with Spinning and Queenax
68. Secondary spend: Business booster
How can operators best broaden their revenue base by developing secondary income streams?
72. Retention: It all adds up
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
76. Promotional feature: Les Mills
Les Mills outlines five steps to creating the best cycle experience
78. LIW review: Taking the stage
This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down
84. IHRSA update: Ready for IHRSA 2016?
Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time
86. Flooring: fitness-kit.net special
We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track
88. Supplier showcase:
An overview of recent projects by Life Fitness, Cybex and Precor
98. Research: Breathe easy
Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research
1 - 40 of 123
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
Physical Company Ltd: Fitness equipment
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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