Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Job opportunity - with The Gym Group
Head of Digital Trading
The Gym Group
JR2875
Competitive salary plus benefits
Croydon, UK
26 Sep 2019
A LITTLE ABOUT US
Finding your fit. It's what The Gym is all about. No matter your shape or size or experience, there's a place for everyone here. Whether you're walking into a gym for the first time or you're training for your 39th marathon, The Gym is where you take yourself to the next level.

We don't wanna make a big song and dance about it (we'll save that for our classes), but it's a pretty great place to work too. Whether you're a personal trainer, running the whole gym, or supporting the business centrally we'll provide a friendly, place where you can learn and improve that is flexible to your needs. It's not all bean bags and massages though, we push everyone to challenge their limits (sometimes further than they think they can go), because it's how you'll get the most out of your body or your career.

The proof is in the (low calorie, high protein) pudding: we have one of the lowest turnovers of staff of any gym company in the country, and happy colleagues make for a happy atmosphere which makes for happy members.

Seeing everyone at The Gym grow by taking on amazing development opportunities in a growing business, and trying their arm at new things gives us a warm fuzzy feeling. And we want everyone who comes to us to get a piece of that amazing just-smashed-my-personal-best action.

It's your purpose, our promise.

A LITTLE ABOUT THE ROLE
Digital trading is fundamental to The Gym's low-cost, no contract, 24x7 offering. All members join via our website, and our online self-serve tools are a key part of the member proposition. The primary objective of our marketing activity is to drive convertible traffic to the website; each month we process over a million users and this year will complete well over 1mln paid transactions.

Over the last 3 years we've invested heavily in our digital presence, with our new platform winning prestigious awards including a Digital Masters Award in 2018 and a Digital Experience Award in 2019. We're now looking to maximise the value of this investment by building a high-performing optimisation team, led by the new Head of Digital Trading.

As Head of Digital Trading you will be responsible for ensuring our online trading performance is continually optimised and operating at full potential. You will build and lead a team of e-commerce specialists, defining and executing the digital trading strategy to deliver our ambitious online performance targets.

You will report directly to the CIO and work very closely with the Head of Digital Product and several other senior stakeholders in acquisition, retention, commercial, finance and technology.

Dramatically growing and improving the company's online commercial performance is a key focus for the business. You will be a member of the Senior Leadership Team and work with likeminded, passionate, ambitious and friendly colleagues. This is an exciting opportunity with considerable potential for the right individual.

Principal Responsibilities
As Head of Digital Trading you will:
* Define and deliver the short, mid and long-term digital optimisation strategy to significantly improve online commercial performance
* Build a new, dedicated team to focus on digital optimisation, actively leading and coaching the team to maximise engagement and achieve performance targets
* Set tactical changes within the team to adapt to market conditions, ensuring the business is at the forefront of the industry and gaining competitive advantage at every opportunity
* Create an evidence-based, data-driven culture around online trading and optimisation
* Own mobile and web site optimisation, encompassing the technical, aesthetic, layout, performance and functionality changes required to drive conversion and increase value
* Become the recognised leader in the business for all matters relating to digital optimisation, including CRO, SEO, the buying experience and trading insight
* Ensure the entire business is coordinated and aligned behind the online trading priorities, building strong and profitable relationships with our Commercial, Finance and Technology teams
* Define and manage internal reporting and detailed analysis on key optimisation metrics including site performance, conversion rates, user journeys, sales by product and digital channel performance
* Partner with our acquisition and retention teams to deliver best in class digital campaigns
* Monitor competitor and wider ecommerce market activity, delivering a programme of e-commerce innovation to improve conversion and deliver incremental revenue
* Identify and deliver new opportunities to improve profitability by unlocking value in our business through data.

A LITTLE ABOUT YOU
We're looking for someone who is clearly able to demonstrate:
* Detailed knowledge and understanding of online performance drivers and the relevant mechanics required to increase sales and margin
* A high-performance mindset, with a highly analytical and commercially-minded approach
* Considerable experience of working in a competitive online trading environment at a "Head of" or "Senior Manager" level
* A fantastic track record of successfully growing online sales performance through the conception and execution of smart trading strategies
* Ability to think and plan strategically, while being detail oriented with a hands on/can-do mentality
* Knowledge of a wide range of practices, approaches and tools that can improve online performance
* Expertise in using analytics tools and methodologies to create and interpret in-depth analysis
* Interest in a wide range of digital technologies and innovation, and a great understanding of customer and market behaviour
* Exceptional interpersonal and senior stakeholder management skills, with the ability to explain complex concepts and influence people at all levels
* A great team leader and people manager with the ability to build and galvanise a team that is both technically brilliant and culturally in line with our values
* Self-motivated, charismatic, energetic, with an entrepreneurial mind-set and an ability to think laterally

WHAT'S IN IT FOR YOU?
* Performance related bonus scheme
* Lots of flexibility & freedom - we welcome discussions around working flexibly at the gym
* Free Gym membership for you and one other
* In-house development training opportunities
* 100s of lovely discounts on big brands
* Pension scheme
* 33 days holiday (Inc Bank Holidays)
* Cycle to work scheme
* Company Share Plan
* Season ticket loans
* Employee Assistant Programme
apply now
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