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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

ukactive update: New identity

CEO David Stalker explains why the FIA has rebranded – to ukactive – and why everyone should be involved

By David Stalker, ukactive | Published in Health Club Management 2013 issue 1

W e have a new name – and with this comes a new logo, new colour palate and new vibrance. However, I will reiterate what I have always maintained: that it is not about our name but about our vision. I can promise that we will always live and breathe our longstanding and uncompromising focus of ‘more people, more active, more often’.

Rebranding process
The rebrand began with a stakeholder consultation, which questioned people on what they felt the organisation should focus on moving forward. Results were analysed and feedback collated to form our business strategy. An overriding theme was the broad scope of the organisations either directly or indirectly working with us – the feeling was that the name FIA (Fitness Industry Association) did not adequately describe this.

We then commissioned creative agency Mr B & Friends for the design of the brand, working with them to deliver a vibrant kitemark brand that works across the B2B market, to emphasise our trade body roots, but that can also be translated into a campaigning brand to get the nation active.

A broader base
ukactive doesn’t signal a massive change in direction for us, but more accurately reflects what we have been doing for some time – supporting the sector to get more people, more active, more often to improve the health of the nation.

However, by moving away from the perception of the traditional private fitness industry, we will be more welcoming to a broader market: we will work with anyone who has some form of stake, benefit to be gained, or role to play as part of the coalition to embed active lifestyles into the DNA of the nation. Also, we’ll promote all activity, whether in the gym, park, at home or at work; what matters is improving the nation’s health through activity.

As ukactive we will:
* Facilitate big impact partnerships and develop projects that increase physical activity
* Provide high quality services to our members and widen our base to welcome all those with a stake in the health and wellbeing of the nation
* Campaign for active lifestyles to be embedded into the DNA of the nation, working with strategic partners in the public, private and voluntary sectors
* Champion innovation in the sector and drive new research and insight to inform best practice – then share that with anyone who will listen
* Champion the use of digital technology to engage the population in physical activity and sport

Implementation
The new brand has been well received to date, with comments such as this from Martin Long, CEO of LA Fitness: “We have evolved as a sector, and we now have a national organisation dedicated to helping businesses to get ukactive.”

Following the launch of the new brand at the November Summit, we are now in full implementation stage. As many of you will know, it’s never easy to rebrand a whole organisation, especially an organisation such as ours with such a broad partner base. We never expected our new brand to be everywhere overnight, which is why our plan has always been a phased approach.

A key focus for the next three months will be to ensure all partners are aware of ukactive and our key messages, working with organisations to replace co-branded materials, making our website the hub of the sector and linking in with new projects and partnerships. Our aim is to be fully ukactive across all channels for the start of the new financial year, April 2013. If you require the new logo and brand guidelines, please do not hesitate to contact us: Web: www.ukactive.com Email: [email protected] Tel: +44 (0)20 7420 8560

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https://www.leisureopportunities.co.uk/images/HCM2013_1UKactive.gif
CEO Dave Stalker explains why the FIA has rebranded to ukactive, and what it means for the industry
CEO David Stalker, , FIA has rebranded to ukactive
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Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
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Click on a catalogue to view it online
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Property & Tenders
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Diary dates
21-24 Sep 2021
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Online,
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

ukactive update: New identity

CEO David Stalker explains why the FIA has rebranded – to ukactive – and why everyone should be involved

By David Stalker, ukactive | Published in Health Club Management 2013 issue 1

W e have a new name – and with this comes a new logo, new colour palate and new vibrance. However, I will reiterate what I have always maintained: that it is not about our name but about our vision. I can promise that we will always live and breathe our longstanding and uncompromising focus of ‘more people, more active, more often’.

Rebranding process
The rebrand began with a stakeholder consultation, which questioned people on what they felt the organisation should focus on moving forward. Results were analysed and feedback collated to form our business strategy. An overriding theme was the broad scope of the organisations either directly or indirectly working with us – the feeling was that the name FIA (Fitness Industry Association) did not adequately describe this.

We then commissioned creative agency Mr B & Friends for the design of the brand, working with them to deliver a vibrant kitemark brand that works across the B2B market, to emphasise our trade body roots, but that can also be translated into a campaigning brand to get the nation active.

A broader base
ukactive doesn’t signal a massive change in direction for us, but more accurately reflects what we have been doing for some time – supporting the sector to get more people, more active, more often to improve the health of the nation.

However, by moving away from the perception of the traditional private fitness industry, we will be more welcoming to a broader market: we will work with anyone who has some form of stake, benefit to be gained, or role to play as part of the coalition to embed active lifestyles into the DNA of the nation. Also, we’ll promote all activity, whether in the gym, park, at home or at work; what matters is improving the nation’s health through activity.

As ukactive we will:
* Facilitate big impact partnerships and develop projects that increase physical activity
* Provide high quality services to our members and widen our base to welcome all those with a stake in the health and wellbeing of the nation
* Campaign for active lifestyles to be embedded into the DNA of the nation, working with strategic partners in the public, private and voluntary sectors
* Champion innovation in the sector and drive new research and insight to inform best practice – then share that with anyone who will listen
* Champion the use of digital technology to engage the population in physical activity and sport

Implementation
The new brand has been well received to date, with comments such as this from Martin Long, CEO of LA Fitness: “We have evolved as a sector, and we now have a national organisation dedicated to helping businesses to get ukactive.”

Following the launch of the new brand at the November Summit, we are now in full implementation stage. As many of you will know, it’s never easy to rebrand a whole organisation, especially an organisation such as ours with such a broad partner base. We never expected our new brand to be everywhere overnight, which is why our plan has always been a phased approach.

A key focus for the next three months will be to ensure all partners are aware of ukactive and our key messages, working with organisations to replace co-branded materials, making our website the hub of the sector and linking in with new projects and partnerships. Our aim is to be fully ukactive across all channels for the start of the new financial year, April 2013. If you require the new logo and brand guidelines, please do not hesitate to contact us: Web: www.ukactive.com Email: [email protected] Tel: +44 (0)20 7420 8560

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2013_1UKactive.gif
CEO Dave Stalker explains why the FIA has rebranded to ukactive, and what it means for the industry
CEO David Stalker, , FIA has rebranded to ukactive
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
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Half of UK adults aren't happy with their physical fitness levels, according to a study ...
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Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
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