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Health Club Management

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Children’s activity agenda

ukactive CEO David Stalker reports on the recent ukactive Vanguard focus group, which brought together key organisations in children’s activity and school sport

By David Stalker, ukactive | Published in Health Club Management 2013 issue 6

On 30 April, ukactive held a focus group that brought together delegates from the health, fitness, education and physical activity sector to discuss the various issues surrounding children’s activity and school sports.

The aim was to provide an insight into the changing education landscape and review the innovative ways in which commercial brands are engaging with schools. The event was sponsored by Premier Sport, one of the leading school sports coaching providers in the UK, and Danone Nations Cup – the official FIFA Junior World Cup created by global food company Danone.

Physical activity in schools
The group first looked at the role of physical activity in schools. John I’Anson, from the Association for Physical Education, summarised the current professional standards, the national curriculum, the latest Ofsted report and recent funding announcements. Sarah Gregory and Stephen Carroll, from ARK Schools, explained the aim and structure of its network of soon-to-be 27 academy schools.

The delivery of physical education was highlighted in an Ofsted report in February, which stated that classes were not strenuous enough and there was not enough co-ordination between services to help obese children; the report added that a quarter of schools needed to improve their physical activity provision. A month later, an announcement by the Department of Health stated that it would not force schools to spend money on specific sports schemes. However, it has provided ring-fenced sports premium funding for primary schools and is actively encouraging external providers to play a key role in offering their expertise to improve sports provision.

David Batch, CEO of Premier Sport, said: “I’m sympathetic to the challenges faced by school teachers and PE, particularly at primary school level. They are given inadequate training, pressured to deliver excellent academic results and then berated when they are not providing excellent specialist teaching in an area most aren’t comfortable delivering in the first place.”

Commercial involvement
The second part of the session looked at how commercial organisations are getting involved in school sports and health policy. Michael Nelson, from the Children’s Food Trust, spoke about its evaluation of Danone’s Eat Like a Champ nutrition programme. This aims to tackle the growing issue of poor nutrition and obesity among primary school children aged nine to 10 years through six specially tailored lessons about healthy eating.

Adrian Burt from Vivo Miles presented its digital solution to driving behaviour, rewarding improvement and incentivising increased activity and wellbeing.

This was followed up by an open discussion around the rapidly changing school sports landscape. By facilitating discussions between service providers and school groups, we hope to start linking what’s currently on offer in schools with the resources of experts from within the sector, ensuring that children aren’t just receiving a guideline allowance of activity, but cultivating skills and knowledge about the benefits of physical activity that will serve them for the rest of their lives.

Gregory said: “It was great to see all sides of the industry working together to achieve change. I really hope effective partnerships can drive lasting impact on the levels of physical activity among school age children.”

Long-term change
The focus group ended with a call to develop a working group to look at what children need – in terms of physical education, physical literacy and sport – to further build on the work being carried out in schools and the community.

ukactive urges any organisation with an interest in physical literacy to get involved and share their expertise with schools and the local community. One of our long-term goals is to play an active role in supporting children and young people to establish an active lifestyle as early as possible in life. We work closely with our members, and especially the Vanguard Group, to enable partnerships between a range of leading organisations capable of delivering that long-term change.

For more information about Vanguard membership, please contact Stephen Wilson, director of public affairs and policy: [email protected]

http://www.leisureopportunities.com/images/HCM2013_6UKactive.gif
CEO David Stalker reports on a recent focus group examining children's activity and school sport
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features

Children’s activity agenda

ukactive CEO David Stalker reports on the recent ukactive Vanguard focus group, which brought together key organisations in children’s activity and school sport

By David Stalker, ukactive | Published in Health Club Management 2013 issue 6

On 30 April, ukactive held a focus group that brought together delegates from the health, fitness, education and physical activity sector to discuss the various issues surrounding children’s activity and school sports.

The aim was to provide an insight into the changing education landscape and review the innovative ways in which commercial brands are engaging with schools. The event was sponsored by Premier Sport, one of the leading school sports coaching providers in the UK, and Danone Nations Cup – the official FIFA Junior World Cup created by global food company Danone.

Physical activity in schools
The group first looked at the role of physical activity in schools. John I’Anson, from the Association for Physical Education, summarised the current professional standards, the national curriculum, the latest Ofsted report and recent funding announcements. Sarah Gregory and Stephen Carroll, from ARK Schools, explained the aim and structure of its network of soon-to-be 27 academy schools.

The delivery of physical education was highlighted in an Ofsted report in February, which stated that classes were not strenuous enough and there was not enough co-ordination between services to help obese children; the report added that a quarter of schools needed to improve their physical activity provision. A month later, an announcement by the Department of Health stated that it would not force schools to spend money on specific sports schemes. However, it has provided ring-fenced sports premium funding for primary schools and is actively encouraging external providers to play a key role in offering their expertise to improve sports provision.

David Batch, CEO of Premier Sport, said: “I’m sympathetic to the challenges faced by school teachers and PE, particularly at primary school level. They are given inadequate training, pressured to deliver excellent academic results and then berated when they are not providing excellent specialist teaching in an area most aren’t comfortable delivering in the first place.”

Commercial involvement
The second part of the session looked at how commercial organisations are getting involved in school sports and health policy. Michael Nelson, from the Children’s Food Trust, spoke about its evaluation of Danone’s Eat Like a Champ nutrition programme. This aims to tackle the growing issue of poor nutrition and obesity among primary school children aged nine to 10 years through six specially tailored lessons about healthy eating.

Adrian Burt from Vivo Miles presented its digital solution to driving behaviour, rewarding improvement and incentivising increased activity and wellbeing.

This was followed up by an open discussion around the rapidly changing school sports landscape. By facilitating discussions between service providers and school groups, we hope to start linking what’s currently on offer in schools with the resources of experts from within the sector, ensuring that children aren’t just receiving a guideline allowance of activity, but cultivating skills and knowledge about the benefits of physical activity that will serve them for the rest of their lives.

Gregory said: “It was great to see all sides of the industry working together to achieve change. I really hope effective partnerships can drive lasting impact on the levels of physical activity among school age children.”

Long-term change
The focus group ended with a call to develop a working group to look at what children need – in terms of physical education, physical literacy and sport – to further build on the work being carried out in schools and the community.

ukactive urges any organisation with an interest in physical literacy to get involved and share their expertise with schools and the local community. One of our long-term goals is to play an active role in supporting children and young people to establish an active lifestyle as early as possible in life. We work closely with our members, and especially the Vanguard Group, to enable partnerships between a range of leading organisations capable of delivering that long-term change.

For more information about Vanguard membership, please contact Stephen Wilson, director of public affairs and policy: [email protected]

http://www.leisureopportunities.com/images/HCM2013_6UKactive.gif
CEO David Stalker reports on a recent focus group examining children's activity and school sport
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HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
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Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
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Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
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Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
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Worldwide, Various,
Diary dates
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Eastwood Hall, Nottingham, United Kingdom
Diary dates
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Diary dates
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