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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

ukactive update: Business works out

ukactive’s latest report investigates best practice in the area of community wellbeing cross-sector partnerships. Executive director Steven Ward explains

By Steven Ward, ukactive | Published in Health Club Management 2015 issue 10
Asda Active helps kids around the country – and their families – take part in sport / SHUTTERSTOCK.COM
Asda Active helps kids around the country – and their families – take part in sport / SHUTTERSTOCK.COM

Over the last few years, ukactive’s dedicated policy team has shifted the debate to focus on the role physical activity can have on public health. It has raised awareness of the need to tackle inactivity among the public health community and, earlier this year, highlighted the ticking time bomb represented by ‘Generation Inactive’.

To keep up this momentum, we’re launching our third publication of the year in late October 2015 – entitled Business Works Out. The aim of this report is to encourage a growth in effective cross-sector partnerships in the community wellbeing space. We’re aiming to do this by seeking to understand what works in current established partnerships, and by engaging with a variety of stakeholders to build a series of recommendations: what the private sector, government and third sector bodies can do to widen the appeal and improve the delivery of this crucial aspect of healthy partnerships.

Clear recommendations
In a period of squeezed public sector budgets, an NHS struggling under the weight of unsustainable spending, and rising demand on services due to ever-higher levels of lifestyle disease, cross-sector partnerships between private organisations – such as major consumer brands – and local authorities or charities have never been more important in boosting the health and wellbeing of communities.

Business Works Out sets out the context and background to the debate, including its controversies and complexities – as well as presenting brand new insights on the views of brands, councillors, charities and local authority deliverers.

Like previous ukactive reports, Business Works Out makes clear recommendations to address the issue it explores. There’s a series of calls to government bodies, private companies and local authorities to ensure existing partnerships reach their full potential, in addition to demonstrating why more are needed.

The report explores five case studies of cross-sector partnerships that seek to benefit communities through community projects. These involve organisations that ukactive has worked with – such as Coca Cola GB, Asda and Danone – as well as private companies from further afield, such as Morgan Stanley and Moldelez.

Launch event
The report will be launched at an event in late October for private sector stakeholders, senior local authority and charity figures, MPs, business commentators and ukactive Strategic Partners. It offers an opportunity for any business interested in working with local authorities to advance its understanding of how to develop sustainable community projects that engage employees, improve their reputation and lead to the improved wellbeing of local citizens.

Unique data

To gain unique primary data for this report, ukactive commissioned quantitative research that surveyed 401 local councillors in England and Wales to gather their views about the role of private companies in working with local authorities.

ukactive also sourced unique insight by conducting qualitative primary research among private companies, local authorities and charities who have worked in partnership on projects that have sought to benefit communities. The research explored the nature of the working relationship between partners, the power dynamic and how the partnership ran efficiently.

The qualitative views of a cross-section of senior local authority delegates from around the UK were also obtained, tapping in to their views about what cross-sector partnerships mean for the communities involved.

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New ukactive report: Encouraging cross-sector community wellbeing partnerships
Steven Ward,ukactive, community wellbeing, partnerships, Steven Ward, Business Works Out, Coca-Cola, Asda
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Letters
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Catalogue Gallery
Click on a catalogue to view it online
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Skincare
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Property & Tenders
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Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

ukactive update: Business works out

ukactive’s latest report investigates best practice in the area of community wellbeing cross-sector partnerships. Executive director Steven Ward explains

By Steven Ward, ukactive | Published in Health Club Management 2015 issue 10
Asda Active helps kids around the country – and their families – take part in sport / SHUTTERSTOCK.COM
Asda Active helps kids around the country – and their families – take part in sport / SHUTTERSTOCK.COM

Over the last few years, ukactive’s dedicated policy team has shifted the debate to focus on the role physical activity can have on public health. It has raised awareness of the need to tackle inactivity among the public health community and, earlier this year, highlighted the ticking time bomb represented by ‘Generation Inactive’.

To keep up this momentum, we’re launching our third publication of the year in late October 2015 – entitled Business Works Out. The aim of this report is to encourage a growth in effective cross-sector partnerships in the community wellbeing space. We’re aiming to do this by seeking to understand what works in current established partnerships, and by engaging with a variety of stakeholders to build a series of recommendations: what the private sector, government and third sector bodies can do to widen the appeal and improve the delivery of this crucial aspect of healthy partnerships.

Clear recommendations
In a period of squeezed public sector budgets, an NHS struggling under the weight of unsustainable spending, and rising demand on services due to ever-higher levels of lifestyle disease, cross-sector partnerships between private organisations – such as major consumer brands – and local authorities or charities have never been more important in boosting the health and wellbeing of communities.

Business Works Out sets out the context and background to the debate, including its controversies and complexities – as well as presenting brand new insights on the views of brands, councillors, charities and local authority deliverers.

Like previous ukactive reports, Business Works Out makes clear recommendations to address the issue it explores. There’s a series of calls to government bodies, private companies and local authorities to ensure existing partnerships reach their full potential, in addition to demonstrating why more are needed.

The report explores five case studies of cross-sector partnerships that seek to benefit communities through community projects. These involve organisations that ukactive has worked with – such as Coca Cola GB, Asda and Danone – as well as private companies from further afield, such as Morgan Stanley and Moldelez.

Launch event
The report will be launched at an event in late October for private sector stakeholders, senior local authority and charity figures, MPs, business commentators and ukactive Strategic Partners. It offers an opportunity for any business interested in working with local authorities to advance its understanding of how to develop sustainable community projects that engage employees, improve their reputation and lead to the improved wellbeing of local citizens.

Unique data

To gain unique primary data for this report, ukactive commissioned quantitative research that surveyed 401 local councillors in England and Wales to gather their views about the role of private companies in working with local authorities.

ukactive also sourced unique insight by conducting qualitative primary research among private companies, local authorities and charities who have worked in partnership on projects that have sought to benefit communities. The research explored the nature of the working relationship between partners, the power dynamic and how the partnership ran efficiently.

The qualitative views of a cross-section of senior local authority delegates from around the UK were also obtained, tapping in to their views about what cross-sector partnerships mean for the communities involved.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/468356_106655.jpg
New ukactive report: Encouraging cross-sector community wellbeing partnerships
Steven Ward,ukactive, community wellbeing, partnerships, Steven Ward, Business Works Out, Coca-Cola, Asda
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
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An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
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Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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