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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

ukactive update: A shared mission

Sport England’s evolution means sport and fitness are now on the same page, says Steven Ward, executive director of ukactive

By Steven Ward, ukactive | Published in Health Club Management 2016 issue 7
Innovative new partnerships will strive to turn activity into the norm / shutterstock
Innovative new partnerships will strive to turn activity into the norm / shutterstock
We’re now all on the same page. Our next job is to ensure we’re not just carrying on as we were while speaking the same language

If we’re to improve the nation’s health, save the NHS and improve lives cradle-to-grave, then a relentless focus on reducing inactivity is the only viable plan for organisations that have a stake in physical activity, health or sport.

I must have typed that paragraph – or similar – hundreds of times since ukactive first launched Turning the Tide of Inactivity in January 2014, calling for a cross-government national ambition to reduce inactivity year-on-year.

And now, with the launch in May of Sport England’s updated strategy, the seeds planted by that report – pushing for inactivity to be the primary focus of public investment – will bear fruit. With its clear narrative around inactivity, backed up by significant new funding streams (nearly £250m is available), the Sport England strategy will – in collaboration with partners in health, active travel, sports and so on – engage inactive populations and make sure activity is accessible for everyone.

The strategy makes bold, progressive moves in a number of areas, including openness to a broader range of partners, a more evidence-based approach, transparency, a healthy focus on children and young people, and the skills agenda; a ringing endorsement of CIMSPA was one of the marquee moments of the strategy launch.

The inactivity agenda
But the justified praise for Sport England and the direction its new strategy has taken must also come with a recognition that individual organisations in the private, charitable and third sector have already led the way in this field.

While Sport England has now adopted the inactivity clothing wholeheartedly, it will ultimately be through onward tailoring – working in conjunction with various partners – that the organisation will ensure they properly fit.

Organisations the length and breadth of the UK have been developing initiatives that are increasingly effective at growing truly active communities. Many of these have sat well outside of the orbit of partnerships developed by Sport England in the past.

Increasingly innovative partnerships between our sector and the public health sector – and recently the NHS and CCG world – have shown the way when it comes to engaging the unengaged. Whether it’s the Let’s Get Moving programme, delivered in collaboration by local authorities and operators, or the vast opportunity presented by the National Diabetes Prevention programme, there’s a real feeling from the sector that ‘inactivity’ has been the right path to take.

Working as one
And now Sport England deserves huge congratulations for making this path the central tenet of the government’s plan to get the nation moving more.

So we’re now all firmly on the same page: the Department of Health, Public Health England, ukactive and Sport England. Our next job is to ensure we’re not all speaking the same language but actually just carrying on as we were. Instead, it’s about doing things differently, with a broader range of partners all pulling in the same direction.

These are exciting times for operators and suppliers who have put inactivity at the heart of their own business planning. Whether you’re in the public, private or third sector, having government and its agencies beating the drum to expand the pool of active people in which we fish can only be good news for the long-term sustainability of our sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/642904_538027.jpg
Sport and fitness are now on the same page thanks to Sport England's new strategy
Steven Ward, executive director of ukactive,Sport England, ukactive, Steven Ward
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
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Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
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Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
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Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
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feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
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Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
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SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
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Property & Tenders
11 - 25 Union St, London SE1 1SD
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Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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03-03 Dec 2020
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Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

ukactive update: A shared mission

Sport England’s evolution means sport and fitness are now on the same page, says Steven Ward, executive director of ukactive

By Steven Ward, ukactive | Published in Health Club Management 2016 issue 7
Innovative new partnerships will strive to turn activity into the norm / shutterstock
Innovative new partnerships will strive to turn activity into the norm / shutterstock
We’re now all on the same page. Our next job is to ensure we’re not just carrying on as we were while speaking the same language

If we’re to improve the nation’s health, save the NHS and improve lives cradle-to-grave, then a relentless focus on reducing inactivity is the only viable plan for organisations that have a stake in physical activity, health or sport.

I must have typed that paragraph – or similar – hundreds of times since ukactive first launched Turning the Tide of Inactivity in January 2014, calling for a cross-government national ambition to reduce inactivity year-on-year.

And now, with the launch in May of Sport England’s updated strategy, the seeds planted by that report – pushing for inactivity to be the primary focus of public investment – will bear fruit. With its clear narrative around inactivity, backed up by significant new funding streams (nearly £250m is available), the Sport England strategy will – in collaboration with partners in health, active travel, sports and so on – engage inactive populations and make sure activity is accessible for everyone.

The strategy makes bold, progressive moves in a number of areas, including openness to a broader range of partners, a more evidence-based approach, transparency, a healthy focus on children and young people, and the skills agenda; a ringing endorsement of CIMSPA was one of the marquee moments of the strategy launch.

The inactivity agenda
But the justified praise for Sport England and the direction its new strategy has taken must also come with a recognition that individual organisations in the private, charitable and third sector have already led the way in this field.

While Sport England has now adopted the inactivity clothing wholeheartedly, it will ultimately be through onward tailoring – working in conjunction with various partners – that the organisation will ensure they properly fit.

Organisations the length and breadth of the UK have been developing initiatives that are increasingly effective at growing truly active communities. Many of these have sat well outside of the orbit of partnerships developed by Sport England in the past.

Increasingly innovative partnerships between our sector and the public health sector – and recently the NHS and CCG world – have shown the way when it comes to engaging the unengaged. Whether it’s the Let’s Get Moving programme, delivered in collaboration by local authorities and operators, or the vast opportunity presented by the National Diabetes Prevention programme, there’s a real feeling from the sector that ‘inactivity’ has been the right path to take.

Working as one
And now Sport England deserves huge congratulations for making this path the central tenet of the government’s plan to get the nation moving more.

So we’re now all firmly on the same page: the Department of Health, Public Health England, ukactive and Sport England. Our next job is to ensure we’re not all speaking the same language but actually just carrying on as we were. Instead, it’s about doing things differently, with a broader range of partners all pulling in the same direction.

These are exciting times for operators and suppliers who have put inactivity at the heart of their own business planning. Whether you’re in the public, private or third sector, having government and its agencies beating the drum to expand the pool of active people in which we fish can only be good news for the long-term sustainability of our sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/642904_538027.jpg
Sport and fitness are now on the same page thanks to Sport England's new strategy
Steven Ward, executive director of ukactive,Sport England, ukactive, Steven Ward
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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