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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

ukactive update: A new dawn

As the nation prepares for its next political chapter, ukactive’s newly-appointed CEO, Steven Ward, looks at opportunities ahead for our sector

By Steven Ward, ukactive | Published in Health Club Management 2017 issue 6
Ward (right), seen here at ActiveLab, has been appointed CEO
Ward (right), seen here at ActiveLab, has been appointed CEO
Our industry has gone from being a niche lifestyle sector to a £7.7bn behemoth integral to the future health of our nation and economy

When I think of the huge momentum and strides taken by the physical activity sector in recent years, I see tremendous scope over the coming years for us to be a driving force in building a healthier and wealthier society.

From a personal perspective, the past few weeks have seen me reflect on my career at ukactive with particular focus. Having joined the then-FIA as a policy intern back in October 2006, I’ve witnessed both ukactive, and the physical activity sector it represents, change beyond recognition over the past decade and the progress has been staggering.

Driven by the growth of ukactive’s members, our industry has gone from being perceived as a niche lifestyle sector to a £7.7bn behemoth acknowledged by government as being integral to the future health of our nation and economy.

Time for change
So it was with immense pride last month that I accepted the ukactive board’s invitation to become the CEO of this great organisation. I’ve greatly enjoyed my past two years as director, working with our chair, Baroness Tanni Grey-Thompson, to build on the legacy of Dave Stalker and Fred Turok, without whom nothing we’re doing today would be possible.

The green shoots of progress from new ukactive initiatives – such as ActiveLab and Future Leaders – are already starting to sprout, and we remain rooted as ever in adding value to our members by delivering against their core commercial agenda.

A culture shift
Where once we were living in the dark, our sector is now on the verge of being blinded by the light, thanks to the sheer amount of information available. This is the age when evidence-based initiatives such as the DataHub in partnership with 4Global (see page 72) and the ukactive national aggregated Exercise Referral Database, in partnership with ReferAll, will empower operators to make better, data-driven business decisions.

I also see a significant cultural shift ahead as the maturation of CIMSPA provides our sector with a workforce of skill and diversity to power it forward.

Partnerships
ukactive will work to consolidate its position as the heartbeat of the physical activity agenda, upweighting our sector as the solution to society’s most pressing problems, such as an overstretched NHS, ageing population and unproductive workplaces.

This will bring greater opportunities for impactful partnerships with organisations such as Sport England and Public Health England, a wider pool of funding streams and an expanded market to serve.

And then there’s the work in play to stimulate innovation and breakthrough thinking across the sector with ActiveLab. If we can demonstrate the UK’s potential as a hotbed of innovation, there’s a massive opportunity for it to find its place on the world stage.

A new political dawn will break on 9 June this year. But whatever its colour, we as a sector must be ready to unite to create a society where physical activity becomes the population’s natural choice from cradle to grave.

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ukactive's newly-appointed CEO, Steven Ward, says a significant cultural shift is ahead for our sector...
Steven Ward, CEO, ukactive,physical activity sector, FIA, ukactive, Dave Stalker, physical activity agenda,
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Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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features

ukactive update: A new dawn

As the nation prepares for its next political chapter, ukactive’s newly-appointed CEO, Steven Ward, looks at opportunities ahead for our sector

By Steven Ward, ukactive | Published in Health Club Management 2017 issue 6
Ward (right), seen here at ActiveLab, has been appointed CEO
Ward (right), seen here at ActiveLab, has been appointed CEO
Our industry has gone from being a niche lifestyle sector to a £7.7bn behemoth integral to the future health of our nation and economy

When I think of the huge momentum and strides taken by the physical activity sector in recent years, I see tremendous scope over the coming years for us to be a driving force in building a healthier and wealthier society.

From a personal perspective, the past few weeks have seen me reflect on my career at ukactive with particular focus. Having joined the then-FIA as a policy intern back in October 2006, I’ve witnessed both ukactive, and the physical activity sector it represents, change beyond recognition over the past decade and the progress has been staggering.

Driven by the growth of ukactive’s members, our industry has gone from being perceived as a niche lifestyle sector to a £7.7bn behemoth acknowledged by government as being integral to the future health of our nation and economy.

Time for change
So it was with immense pride last month that I accepted the ukactive board’s invitation to become the CEO of this great organisation. I’ve greatly enjoyed my past two years as director, working with our chair, Baroness Tanni Grey-Thompson, to build on the legacy of Dave Stalker and Fred Turok, without whom nothing we’re doing today would be possible.

The green shoots of progress from new ukactive initiatives – such as ActiveLab and Future Leaders – are already starting to sprout, and we remain rooted as ever in adding value to our members by delivering against their core commercial agenda.

A culture shift
Where once we were living in the dark, our sector is now on the verge of being blinded by the light, thanks to the sheer amount of information available. This is the age when evidence-based initiatives such as the DataHub in partnership with 4Global (see page 72) and the ukactive national aggregated Exercise Referral Database, in partnership with ReferAll, will empower operators to make better, data-driven business decisions.

I also see a significant cultural shift ahead as the maturation of CIMSPA provides our sector with a workforce of skill and diversity to power it forward.

Partnerships
ukactive will work to consolidate its position as the heartbeat of the physical activity agenda, upweighting our sector as the solution to society’s most pressing problems, such as an overstretched NHS, ageing population and unproductive workplaces.

This will bring greater opportunities for impactful partnerships with organisations such as Sport England and Public Health England, a wider pool of funding streams and an expanded market to serve.

And then there’s the work in play to stimulate innovation and breakthrough thinking across the sector with ActiveLab. If we can demonstrate the UK’s potential as a hotbed of innovation, there’s a massive opportunity for it to find its place on the world stage.

A new political dawn will break on 9 June this year. But whatever its colour, we as a sector must be ready to unite to create a society where physical activity becomes the population’s natural choice from cradle to grave.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/998690_960032.jpg
ukactive's newly-appointed CEO, Steven Ward, says a significant cultural shift is ahead for our sector...
Steven Ward, CEO, ukactive,physical activity sector, FIA, ukactive, Dave Stalker, physical activity agenda,
Latest News
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service ...
Latest News
The physical activity sector is in need of bespoke and substantial financial support in order ...
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
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Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
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Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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