Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
http://www.leisureopportunities.com/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
People
All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
HCM people

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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
http://www.leisureopportunities.com/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
Latest News
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
Latest News
Getting fit together could be the secret for a long happy relationship. A new study ...
Latest News
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to ...
Latest News
ukactive has launched two major new reports as part of its Business Intelligence service. The ...
Latest News
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
Latest News
Boutique boxing gym brand BXR London has revealed plans to open its second site at ...
Latest News
Rising workplace stress among employees has led companies to increase their investment in incentives as ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Audio visual
Hutchison Technologies: Audio visual
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab