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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
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FunXtion International BV: Fitness Software
Independent service & maintenance
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Property & Tenders
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Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
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Resistance training is just as beneficial for men and women over the age of 50, ...
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One of England's highest ranking police officers has called on government ministers to clearly define ...
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Matrix Fitness: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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