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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
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feature
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
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Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
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Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
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Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
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Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
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In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
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Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
Freemotion FUSION Team Training
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The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
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Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Latest News
Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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