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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Faulkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Faulkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Faulkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Faulkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Faulkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Faulkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Faulkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Faulkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Faulkner Clark, miha bodytec,Dawn Faulkner Clark, miha bodytec, Be Fit Be You
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Sponsored
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Latest News
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Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Faulkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Faulkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Faulkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Faulkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Faulkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Specialising in EMS allows Faulkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Faulkner Clark to fit three times the number of clients into her day
https://www.leisureopportunities.co.uk/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Faulkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Faulkner Clark, miha bodytec,Dawn Faulkner Clark, miha bodytec, Be Fit Be You
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
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Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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