Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
http://www.leisureopportunities.com/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
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features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
http://www.leisureopportunities.com/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
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Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
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promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
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Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
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Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
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Click on a catalogue to view it online
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Star Trac / Core Health & Fitness: Exercise equipment
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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SpaBooker: Spa software
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Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Fisikal: Management software
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Zynk Design Consultants: Design consultants
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
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Diary dates
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tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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Eastwood Hall, Nottingham, United Kingdom
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Diary dates
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Diary dates
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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