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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
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features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
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The number of people in the US with a health club membership has increased by ...
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DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase ...
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A global touch study has been launched to “explore our attitudes towards the physical experience ...
Latest News
Food labelling that shows the amount of exercise needed to burn off the calories in ...
Latest News
The team at unusually named studio //3877 has created a boxing gym in Washington, D.C., ...
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Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
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Getting fit together could be the secret for a long happy relationship. A new study ...
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Featured supplier: active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Video Gallery
DFC: We do more...
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DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
Stages Cycling: Fitness equipment
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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