Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Founding member
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Insight: Rene Moos

The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
Rene Moos
Rene Moos
If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

About Basic-Fit
Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

“Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

“You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

“Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

In depth insights
Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

Data driven
“We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

“But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

Future tech
During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

“If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

Top tips from Rene Moos

Better done than perfect
Release your product and improve it based on feedback

Focus your energies
It’s better to be the number one in one market than number three or four in many

Make mistakes
Don’t just think, but do. Try new things

Create a strong, loyal team
They will underpin your business success

Cluster
If you want to set up additional gyms, do so in places you’re already known

Keep innovating
Your competitor is no longer just another gym. Big tech is coming

Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
Basic-Fit has thrived in the low cost gym space
Basic-Fit has thrived in the low cost gym space
http://www.leisureopportunities.com/images/2020/33072_660995.jpg
The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
Rene Moos, Basic-Fit,gym operations, Basic-Fit, low cost fitness
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Features
Opinion
The best time to plant a tree was 20 years ago; the second best time is now
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
Features
Supplier showcase
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Latest News
DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity ...
Latest News
ukactive has questioned the government's decision to make all employers start paying towards the wages ...
Latest News
A study on how exercise changes the body at a molecular level has suggested that ...
Latest News
A new industry support association, Fitness United, launches today (1 June) to bring suppliers and ...
Latest News
Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
Latest News
Health club chain 24 Hour Fitness has reopened some of its sites in Texas and ...
Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Job search
POST YOUR JOB
Opinion
promotion
Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
Opinion: Is your software fit for COVID-19?
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
    Company profiles
    Company profile: Crown Sports Lockers
    Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
    Company profiles
    Company profile: Merrithew™ - Leaders in Mindful Movement™
    Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
    Catalogue Gallery
    Click on a catalogue to view it online
    Directory
    Fitness Software
    FunXtion International BV: Fitness Software
    Trade associations
    International SPA Association - iSPA: Trade associations
    Hydrotherapy / spa fragrances
    Kemitron GmbH: Hydrotherapy / spa fragrances
    Fitness equipment
    Healthcheck Services Ltd: Fitness equipment
    Spa software
    SpaBooker: Spa software
    Locking solutions
    Monster Padlocks: Locking solutions
    Wearable technology solutions
    MyZone: Wearable technology solutions
    Whole body cryotherapy
    Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
    Design consultants
    Zynk Design Consultants: Design consultants
    Exercise equipment
    Star Trac / Core Health & Fitness: Exercise equipment
    Property & Tenders
    Greywell, Hampshire
    Barnsgrove Health and Wellness Club
    Property & Tenders
    Derby City Council
    Property & Tenders
    Diary dates
    13 Jun 2020
    Worldwide, Various,
    Diary dates
    06-07 Jul 2020
    Eastwood Hall, Nottingham, United Kingdom
    Diary dates
    28-31 Aug 2020
    Expo Centre & Riviera di Rimini, Italy
    Diary dates
    21-24 Sep 2020
    Loews Coronado Bay Resort, Coronado, United States
    Diary dates
    01-02 Oct 2020
    Whittlebury Hall, Whittlebury, United Kingdom
    Diary dates
    11-12 Oct 2020
    ExCeL London, London, United Kingdom
    Diary dates
    17-23 Oct 2020
    Pinggu, Beijing, China
    Diary dates
    27-30 Oct 2020
    Messe Stuttgart, Germany
    Diary dates
    30-31 Oct 2020
    NEC, Birmingham, United Kingdom
    Diary dates
    27-28 Nov 2020
    Athena, Leicester, United Kingdom
    Diary dates

    features

    Insight: Rene Moos

    The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

    By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
    Rene Moos
    Rene Moos
    If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

    Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

    The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

    CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

    He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

    Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

    About Basic-Fit
    Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

    “Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

    The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

    “You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

    “Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

    In depth insights
    Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

    This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

    Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

    This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

    To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

    If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

    Data driven
    “We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

    “But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

    Future tech
    During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

    “If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

    Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

    Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

    Top tips from Rene Moos

    Better done than perfect
    Release your product and improve it based on feedback

    Focus your energies
    It’s better to be the number one in one market than number three or four in many

    Make mistakes
    Don’t just think, but do. Try new things

    Create a strong, loyal team
    They will underpin your business success

    Cluster
    If you want to set up additional gyms, do so in places you’re already known

    Keep innovating
    Your competitor is no longer just another gym. Big tech is coming

    Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
    Basic-Fit has thrived in the low cost gym space
    Basic-Fit has thrived in the low cost gym space
    http://www.leisureopportunities.com/images/2020/33072_660995.jpg
    The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
    Rene Moos, Basic-Fit,gym operations, Basic-Fit, low cost fitness
    Latest News
    DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity ...
    Latest News
    ukactive has questioned the government's decision to make all employers start paying towards the wages ...
    Latest News
    A study on how exercise changes the body at a molecular level has suggested that ...
    Latest News
    A new industry support association, Fitness United, launches today (1 June) to bring suppliers and ...
    Latest News
    Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
    Latest News
    Health club chain 24 Hour Fitness has reopened some of its sites in Texas and ...
    Latest News
    The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
    Latest News
    PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
    Latest News
    A new report has revealed the likely timescales and shape of the UK fitness market's ...
    Latest News
    There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
    Job search
    POST YOUR JOB
    Opinion
    promotion
    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
    The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
    Featured supplier news
    Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
    Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Crown Sports Lockers
      Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
      Company profiles
      Company profile: Merrithew™ - Leaders in Mindful Movement™
      Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Fitness Software
      FunXtion International BV: Fitness Software
      Trade associations
      International SPA Association - iSPA: Trade associations
      Hydrotherapy / spa fragrances
      Kemitron GmbH: Hydrotherapy / spa fragrances
      Fitness equipment
      Healthcheck Services Ltd: Fitness equipment
      Spa software
      SpaBooker: Spa software
      Locking solutions
      Monster Padlocks: Locking solutions
      Wearable technology solutions
      MyZone: Wearable technology solutions
      Whole body cryotherapy
      Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
      Design consultants
      Zynk Design Consultants: Design consultants
      Exercise equipment
      Star Trac / Core Health & Fitness: Exercise equipment
      Property & Tenders
      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
      Derby City Council
      Property & Tenders
      Diary dates
      13 Jun 2020
      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
      21-24 Sep 2020
      Loews Coronado Bay Resort, Coronado, United States
      Diary dates
      01-02 Oct 2020
      Whittlebury Hall, Whittlebury, United Kingdom
      Diary dates
      11-12 Oct 2020
      ExCeL London, London, United Kingdom
      Diary dates
      17-23 Oct 2020
      Pinggu, Beijing, China
      Diary dates
      27-30 Oct 2020
      Messe Stuttgart, Germany
      Diary dates
      30-31 Oct 2020
      NEC, Birmingham, United Kingdom
      Diary dates
      27-28 Nov 2020
      Athena, Leicester, United Kingdom
      Diary dates
      Search news, features & products:
      Find a supplier:
      Active IQ
      Active IQ