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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
http://www.leisureopportunities.com/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
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With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
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The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
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Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
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Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
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Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
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Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Latest News
PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
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A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
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Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
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HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
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Job search
POST YOUR JOB
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Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
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Catalogue Gallery
Click on a catalogue to view it online
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FunXtion International BV: Fitness Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Property & Tenders
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Promotional feature: miha bodytec

With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You

Published in Health Club Management 2020 issue 3
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training
Dawn Falkner Clark converted her garage into a personal training space, where she specialises in EMS training

Since converting her garage space, and starting up her own personal training business – Be Fit Be You – Dawn Falkner Clark has reinvigorated her love of delivering one-to-one training utilising the benefits of Electro Muscle Stimulation (EMS) training.

Falkner Clark’s at-home business is thriving, with 30 clients enjoying weekly sessions and seeing irrefutable results.

Tell us about your background in the fitness industry
I’ve been working in the fitness space since the 1990s and have experienced a variety of roles across swim, gym and group exercise. After working my way up to Fitness Manager, I moved into a more tactical role at The Club Company, overseeing things such as team training and recruitment, as well as member experience and retention strategies.

My passions have always been focused around helping people achieve their fitness goals, creating behaviour change which will foster positive lifelong habits. I’ve been lucky enough to have the opportunities to do just that.

What were your initial thoughts about EMS?
I first saw EMS training in action at FIBO in 2018. miha bodytec had a huge stand there and I couldn’t help but be intrigued – it was certainly unlike anything I’d ever seen before in the fitness industry.

After speaking with the team and trialling a session, I immediately fell in love with it and saw a huge opportunity to appeal to an untapped section of the population who struggle to engage with exercise, in particular, strength training.

Despite the copious amounts of in-depth research proving the benefits of strength training, especially for middle aged and older adults, I’ve often struggled to get people to understand how fundamental it is to their overall health.

Old injuries, niggles and fear of high impact training often put people off. Yet, with EMS, you can incorporate strength training into an individual’s fitness regime, without having to worry about any of these factors.

It’s perfect for creating muscular adaptations, without requiring any form of weight-bearing activity. The stimulus creates muscle contractions throughout the body, so there’s no need to worry about clients not engaging the correct areas when they train.

What was it about EMS that inspired you to set up Be Fit Be You?
I’ve always enjoyed working directly with people to help them get results. Yet, the personal training market is extremely saturated and I knew I wouldn’t be able to survive in such a competitive market without my own strong USP.

EMS training has given me that, allowing me the opportunity to do what I love, while knowing I have my own niche from which I can excel.

Be Fit Be You is the result of that. We’re all about appealing to those who don’t want to go into a traditional gym environment, haven’t been able to see results from their training or want to try something a little different.

Within fitness there seems to be a focus on the elite, but most people just want to feel healthier, keep active and lose a little weight. Be Fit Be You is all about providing a service for the masses.

What are the benefits of EMS training and who is your target market?
Saving time is one of the greatest benefits. The 20-minute sessions provide enough time to be effective and hands-on, but aren’t too long that clients lose interest or run out of energy.
Equally, as a trainer you’re able to fit three times the number of clients into your day and bring in additional revenue through a more efficient schedule. As a mum it has enabled me to find a great work-life balance – I can both work on my business and spend time with my family.

I also love the fact EMS offers so many different results – toning, fat-loss, performance enhancement, etc – meaning that as a trainer you’re able to tap into multiple audiences seeking different goals.

There’s significant research into its success with back pain management as well and indeed we’ve been able to maximise this aspect with many of our clients. We’ve had people who can barely even walk come in to train with us, and after only a few months’ worth of sessions, they’re off on skiing holidays or running 10k races.

The science behind the training is indisputable and once people start seeing results, they tell their friends. This has enabled us to grow the business further.

What are your goals for the future with Be Fit Be You?
Of course I’d love to expand. To have my own boutique studio would be amazing. It would give me the opportunity to tap into the mass market and really make a difference to so many people.

As a personal trainer, it’s given me the key ingredient to appeal to clients who I otherwise wouldn’t have been able to engage with. I truly believe in the potential of EMS for getting more people into exercise and supporting those who have struggled to find a fitness solution to suit their lifestyle.

• For more information on EMS training visit https://www.miha-bodytec.com/en or to find out more about Be Fit Be You, visit https://befit-beyou.com/

Dawn Faulkner Clark
"We’re all about appealing to those who don’t want to go to a traditional gym, haven’t been able to see results from their training or want to try something a little different" - Dawn Faulkner Clark

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: befit-beyou.com/
www.miha-bodytec.com/en

Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
Specialising in EMS allows Falkner Clark to fit three times the number of clients into her day
http://www.leisureopportunities.com/images/2020/639659_439374.jpg
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Dawn Falkner Clark, miha bodytec,Dawn Falkner Clark, miha bodytec, Be Fit Be You
Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Latest News
PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
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Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
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HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
Stages Cycling: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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