Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
Features
Insight
The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
Features
Changing rooms
Great changing rooms are one of the main reasons people join a gym. Get inspired by HCM’s roundup of the latest high-end installations
Features
Latest News
Social distancing measures for runners and cyclists need to be greater than for people walking, ...
Latest News
Yale University has launched an online happiness course to help people cope with self-isolation and ...
Latest News
A new digital hub has been set up to help individuals and businesses in the ...
Latest News
Fitness technology business, Myzone is reporting strong takeup for its new Global MEP Challenge. Live ...
Latest News
Thousands of UK leisure and fitness facilities could close permanently, as operators struggle to deal ...
Latest News
Martin Long, CEO of DW Fitness First, has called on the government to speed up ...
Latest News
Duncan Bannatyne, CEO of Bannatyne Group, which runs spas, health clubs and hotels, says the ...
Latest News
Technogym has announced a new initiative designed to find the stars of the future. The ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
Latest News
Social distancing measures for runners and cyclists need to be greater than for people walking, ...
Latest News
Yale University has launched an online happiness course to help people cope with self-isolation and ...
Latest News
A new digital hub has been set up to help individuals and businesses in the ...
Latest News
Fitness technology business, Myzone is reporting strong takeup for its new Global MEP Challenge. Live ...
Latest News
Thousands of UK leisure and fitness facilities could close permanently, as operators struggle to deal ...
Latest News
Martin Long, CEO of DW Fitness First, has called on the government to speed up ...
Latest News
Duncan Bannatyne, CEO of Bannatyne Group, which runs spas, health clubs and hotels, says the ...
Latest News
Technogym has announced a new initiative designed to find the stars of the future. The ...
Latest News
A number of US gym operators are facing lawsuits over their handling of membership fee ...
Latest News
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its ...
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ