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FITNESS, HEALTH, WELLNESS

features

Sponsored: Build well

Published in Health Club Management 2024 issue 1
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
On opening night, our attendees pushed their limits during a team- centred workout

Tell us about 2023. What kind of year did you have?
DZJ: We welcomed 200 delegates to W3Fit in 2023 in Split, Croatia, registering good growth over our inaugural event in Malta in 2022.

A beautiful hotel and location, as well as great weather set the scene and the feedback on the event has been very positive, with a senior audience in attendance.

It was all smiles from the moment everyone arrived until the closing reception, with great energy and positivity evident throughout the programme.

How did 2023 built on the launch year for W3Fit? 
DZJ: The W3Fit launch event in 2022 in Malta was a huge success, with numbers and engagement by attendees far exceeding our expectations and this achievement created a platform for us to build on.

We’re elated at how W3Fit is evolving as a mainstay for the industry – in 2023 we saw increased numbers, new product categories and a more international audience contributing to the continued growth.

What changes did you introduce for the 2023 event?
DZJ: In terms of audience, we aimed to make the event more international, with more operators attending from Europe and the Middle East.

From a UK perspective, the event was strong in 2022, but we were conscious many supplier attendees are looking to do business with operators from Europe and the Middle East, so following feedback we grew the number of operators from these regions and we will continue to develop this further in 2024 to enhance the mix of represented countries.

What were the highlights of the 2023 event for you personally?
MH: Watching 180 fitness industry leaders burn energy and build connections at our opening Burn and Build party was a highlight for me.

We encourage our attendees to reimagine how they connect at events, fostering stronger and more authentic business relationships.

We understand the passion our attendees have for fitness and wellness, however, at many industry events, they don't often get the chance to share that passion. On opening night, they rose to the challenge and pushed their limits during our dynamic team-centered workout. We all had a lot of fun and it just set a wonderful tone for the event ahead. The Burn and Build opening workout will be a staple at all of our events, both in Europe and the US.

DZJ: The teambuilding activity stood out for me as a tremendous success. 200 delegates landed in the town of Split in We Work Well t-shirts and team colour-coded bandanas for an evening scavenger hunt that was a bit more competitive than we expected! The evening was capped off by dinner in a local restaurant looking over the Adriatic.

You’re gearing up to launch W3Fit in the US. What gap do you see in the market?
LH: Right from the start, we’ve been mindful of creating an event platform that’s scaled to adapt to the evolving needs of any vertical market it enters – both now and in the future.

Watching emerging trends, we saw advancements in technology and continuous innovation in the health and wellness space and believe the timing is right to launch W3Fit into the North American market.

The inaugural event will be held September 8-11, 2024, at Estancia La Jolla Hotel and Spa, California and we’re thrilled that Cameron Close will be leading this new initiative as event director.

What are your goals for the new US event? 
LH: Much like its European counterpart, W3Fit North America aims to represent the next generation of hosted buyer events, attracting innovators in the US club, fitness and hospitality industry through pre-scheduled one-to-one meetings, interactive education and networking activities – all centered around cultivating authentic business relationships, while promoting the health and wellbeing of everyone involved.

More: www.weworkwellevents.com

Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
https://www.leisureopportunities.co.uk/images/2024/211800_995030.jpg
As We Work Well gears up to launch W3Fit in the US, we ask founder Lucy Hugo and W3Fit co-founder David Zarb Jenkins for an update
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features

Sponsored: Build well

Published in Health Club Management 2024 issue 1
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
(L-R) Lucy Hugo, David Zarb Jenkins, Monica Helmstetter and Cameron Close / We Work Well
On opening night, our attendees pushed their limits during a team- centred workout

Tell us about 2023. What kind of year did you have?
DZJ: We welcomed 200 delegates to W3Fit in 2023 in Split, Croatia, registering good growth over our inaugural event in Malta in 2022.

A beautiful hotel and location, as well as great weather set the scene and the feedback on the event has been very positive, with a senior audience in attendance.

It was all smiles from the moment everyone arrived until the closing reception, with great energy and positivity evident throughout the programme.

How did 2023 built on the launch year for W3Fit? 
DZJ: The W3Fit launch event in 2022 in Malta was a huge success, with numbers and engagement by attendees far exceeding our expectations and this achievement created a platform for us to build on.

We’re elated at how W3Fit is evolving as a mainstay for the industry – in 2023 we saw increased numbers, new product categories and a more international audience contributing to the continued growth.

What changes did you introduce for the 2023 event?
DZJ: In terms of audience, we aimed to make the event more international, with more operators attending from Europe and the Middle East.

From a UK perspective, the event was strong in 2022, but we were conscious many supplier attendees are looking to do business with operators from Europe and the Middle East, so following feedback we grew the number of operators from these regions and we will continue to develop this further in 2024 to enhance the mix of represented countries.

What were the highlights of the 2023 event for you personally?
MH: Watching 180 fitness industry leaders burn energy and build connections at our opening Burn and Build party was a highlight for me.

We encourage our attendees to reimagine how they connect at events, fostering stronger and more authentic business relationships.

We understand the passion our attendees have for fitness and wellness, however, at many industry events, they don't often get the chance to share that passion. On opening night, they rose to the challenge and pushed their limits during our dynamic team-centered workout. We all had a lot of fun and it just set a wonderful tone for the event ahead. The Burn and Build opening workout will be a staple at all of our events, both in Europe and the US.

DZJ: The teambuilding activity stood out for me as a tremendous success. 200 delegates landed in the town of Split in We Work Well t-shirts and team colour-coded bandanas for an evening scavenger hunt that was a bit more competitive than we expected! The evening was capped off by dinner in a local restaurant looking over the Adriatic.

You’re gearing up to launch W3Fit in the US. What gap do you see in the market?
LH: Right from the start, we’ve been mindful of creating an event platform that’s scaled to adapt to the evolving needs of any vertical market it enters – both now and in the future.

Watching emerging trends, we saw advancements in technology and continuous innovation in the health and wellness space and believe the timing is right to launch W3Fit into the North American market.

The inaugural event will be held September 8-11, 2024, at Estancia La Jolla Hotel and Spa, California and we’re thrilled that Cameron Close will be leading this new initiative as event director.

What are your goals for the new US event? 
LH: Much like its European counterpart, W3Fit North America aims to represent the next generation of hosted buyer events, attracting innovators in the US club, fitness and hospitality industry through pre-scheduled one-to-one meetings, interactive education and networking activities – all centered around cultivating authentic business relationships, while promoting the health and wellbeing of everyone involved.

More: www.weworkwellevents.com

Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Team yellow members take turns to blast jumping jacks during the Burn and Build workout / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
Scavenger hunt winners, team navy / We Work Well / JESUS A. FERNANDEZ
https://www.leisureopportunities.co.uk/images/2024/211800_995030.jpg
As We Work Well gears up to launch W3Fit in the US, we ask founder Lucy Hugo and W3Fit co-founder David Zarb Jenkins for an update
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
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Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
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Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
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Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Orbit4
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Pioneering project boosts business in Basingstoke
A sports complex might not be your first thought when you’re looking for a peaceful and comfortable, drop-in workspace. However, that could soon change thanks to an innovative new project at Basingstoke Leisure Centre.
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
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Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
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Diary dates
03-05 Sep 2024
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Diary dates
19-19 Sep 2024
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Diary dates
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Diary dates
22-25 Oct 2024
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Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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