Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Sponsored profile: Technogym: Jason Eaton

The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line

Published in Health Club Management 2023 issue 12
Jason Eaton with England athlete and member, Ellie Wallace / Photo: Technogym
Jason Eaton with England athlete and member, Ellie Wallace / Photo: Technogym
We believe the new Technogym equipment is superior to anything else that’s available

The Club & Spa Bristol is a membership health club situated in the DoubleTree by Hilton Cadbury House Hotel in North Somerset, UK.

With an ambitious refurbishment of the gym space, The Club & Spa has introduced Technogym Artis Line, becoming one of the first locations to feature this innovative cardio collection.

Cadbury House has been a luxury hotel and club destination since 2006 and part of the DoubleTree by Hilton brand since 2009. In addition to 3,500 members, the gym is open to spa day visitors and guests of the 132-bed hotel.

A superior visitor experience
The Club & Spa’s gym is a powerful selling tool for the hotel, offering a unique proposition when compared to local fitness facilities and acting as a destination for non-members.

“We’re constantly innovating our offers,” says GM Jason Eaton. “The gym is a great space to showcase what makes us different and the refurbishment was the perfect opportunity to work with our equipment partners Technogym to create something unique.”

The vision for the gym refresh was to optimise use of space, introduce an elevated digital offer and bring in best-in-class new cardio and strength kit to cater for the growing membership.

“We had a long wish list and Technogym helped us bring the vision to life,” he says. “Its equipment is the best on the market and nothing else compares – particularly in terms of cardio kit and digital functionality.”

Stand-out features to attract and retain
The refurbishment includes the addition of the innovative Technogym Artis line with Technogym Live Digital Interface, Technogym Skill Line and key pieces of strength kit, including Pure Hack Squat and Pure Hip Thrust.

“The Artis cardio equipment gives us a clear advantage over other facilities in the area,” Eaton said. “It’s been a big talking point among members. Technogym is a master of innovation and it’s amazing what the kit can do.

“We believe the new Technogym equipment is far superior to anything else that’s available. From the virtual content, to the size of the screens – it’s a brilliant way for us to show members that we’ve been listening to what they want.”

An elevated digital journey
The Club & Spa has migrated from Technogym Mywellness app to the new Technogym App as part of its commitment to a forward-thinking digital member journey. This offers Eaton and his team advanced features for member communication, promotions and interaction.

“Using the Technogym app is a great way to keep all our member comms in one place,” he explains. “Not everyone is on social media or wants to receive emails. The app allows us to send messages and reminders, promote events, and engage with our members on a deeper level. It connects with third party apps to make life easier for them, too.”

Wow-factor equipment creates buzz with members
The upgraded gym space features clear zones for cardio, stretch, free weights and strength training, with Technogym Skill Line products forming a designated HIIT training area. The Club & Spa is an early adopter of the new Technogym Skill Up and Eaton says this exciting piece of kit will be a great selling point for the club.

“We worked hard to reflect member requests and feedback,” he said, “and this meant investing in more leg training strength kit, advanced cardio equipment and a central cable station that opens up more upper body training opportunities. We think we’ve covered as many bases as possible and we have to thank the Technogym team for their valuable input.”

Elevating gym staff expertise
The gym refurbishment has already generated excitement among members, gym staff and hotel regulars. As Eaton explains, the benefits of the refresh go beyond introducing cutting-edge equipment, it’s also a valuable opportunity to refresh systems and procedures, offer gym instructors advanced training and unite club and spa staff over an exciting project.

“We can all be proud of what we’ve achieved and I hope members will see their feedback represented in the choices we’ve made,” he says. “I feel confident the new gym – along with the new marketing materials and imagery supplied by Technogym – will attract new members, so we can continue to help more people enjoy being fit and healthy.”

More: www.technogym.com/HCM

The club is open to local residents and hotel guests / Photo: Technogym
The club is open to local residents and hotel guests / Photo: Technogym
The club already had 3,500 members before the refit / Photo: Technogym
The club already had 3,500 members before the refit / Photo: Technogym
The club is using the Technogym app to drive the customer journey / Photo: Technogym
The club is using the Technogym app to drive the customer journey / Photo: Technogym
The refurbished club now boasts the Artis Line from Technogym / Photo: Technogym
The refurbished club now boasts the Artis Line from Technogym / Photo: Technogym
Coaches work closely with members / Photo: Technogym
Coaches work closely with members / Photo: Technogym
A cable station enables a multitude of exercises / Photo: Technogym
A cable station enables a multitude of exercises / Photo: Technogym
https://www.leisureopportunities.co.uk/images/2024/394934_720300.jpg
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcase
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Go Fit’s value proposition is overwhelming. It makes us very attractive to a lot of people
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types ...
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Pioneering project boosts business in Basingstoke
A sports complex might not be your first thought when you’re looking for a peaceful and comfortable, drop-in workspace. However, that could soon change thanks to an innovative new project at Basingstoke Leisure Centre.
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
Directory
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Sponsored profile: Technogym: Jason Eaton

The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line

Published in Health Club Management 2023 issue 12
Jason Eaton with England athlete and member, Ellie Wallace / Photo: Technogym
Jason Eaton with England athlete and member, Ellie Wallace / Photo: Technogym
We believe the new Technogym equipment is superior to anything else that’s available

The Club & Spa Bristol is a membership health club situated in the DoubleTree by Hilton Cadbury House Hotel in North Somerset, UK.

With an ambitious refurbishment of the gym space, The Club & Spa has introduced Technogym Artis Line, becoming one of the first locations to feature this innovative cardio collection.

Cadbury House has been a luxury hotel and club destination since 2006 and part of the DoubleTree by Hilton brand since 2009. In addition to 3,500 members, the gym is open to spa day visitors and guests of the 132-bed hotel.

A superior visitor experience
The Club & Spa’s gym is a powerful selling tool for the hotel, offering a unique proposition when compared to local fitness facilities and acting as a destination for non-members.

“We’re constantly innovating our offers,” says GM Jason Eaton. “The gym is a great space to showcase what makes us different and the refurbishment was the perfect opportunity to work with our equipment partners Technogym to create something unique.”

The vision for the gym refresh was to optimise use of space, introduce an elevated digital offer and bring in best-in-class new cardio and strength kit to cater for the growing membership.

“We had a long wish list and Technogym helped us bring the vision to life,” he says. “Its equipment is the best on the market and nothing else compares – particularly in terms of cardio kit and digital functionality.”

Stand-out features to attract and retain
The refurbishment includes the addition of the innovative Technogym Artis line with Technogym Live Digital Interface, Technogym Skill Line and key pieces of strength kit, including Pure Hack Squat and Pure Hip Thrust.

“The Artis cardio equipment gives us a clear advantage over other facilities in the area,” Eaton said. “It’s been a big talking point among members. Technogym is a master of innovation and it’s amazing what the kit can do.

“We believe the new Technogym equipment is far superior to anything else that’s available. From the virtual content, to the size of the screens – it’s a brilliant way for us to show members that we’ve been listening to what they want.”

An elevated digital journey
The Club & Spa has migrated from Technogym Mywellness app to the new Technogym App as part of its commitment to a forward-thinking digital member journey. This offers Eaton and his team advanced features for member communication, promotions and interaction.

“Using the Technogym app is a great way to keep all our member comms in one place,” he explains. “Not everyone is on social media or wants to receive emails. The app allows us to send messages and reminders, promote events, and engage with our members on a deeper level. It connects with third party apps to make life easier for them, too.”

Wow-factor equipment creates buzz with members
The upgraded gym space features clear zones for cardio, stretch, free weights and strength training, with Technogym Skill Line products forming a designated HIIT training area. The Club & Spa is an early adopter of the new Technogym Skill Up and Eaton says this exciting piece of kit will be a great selling point for the club.

“We worked hard to reflect member requests and feedback,” he said, “and this meant investing in more leg training strength kit, advanced cardio equipment and a central cable station that opens up more upper body training opportunities. We think we’ve covered as many bases as possible and we have to thank the Technogym team for their valuable input.”

Elevating gym staff expertise
The gym refurbishment has already generated excitement among members, gym staff and hotel regulars. As Eaton explains, the benefits of the refresh go beyond introducing cutting-edge equipment, it’s also a valuable opportunity to refresh systems and procedures, offer gym instructors advanced training and unite club and spa staff over an exciting project.

“We can all be proud of what we’ve achieved and I hope members will see their feedback represented in the choices we’ve made,” he says. “I feel confident the new gym – along with the new marketing materials and imagery supplied by Technogym – will attract new members, so we can continue to help more people enjoy being fit and healthy.”

More: www.technogym.com/HCM

The club is open to local residents and hotel guests / Photo: Technogym
The club is open to local residents and hotel guests / Photo: Technogym
The club already had 3,500 members before the refit / Photo: Technogym
The club already had 3,500 members before the refit / Photo: Technogym
The club is using the Technogym app to drive the customer journey / Photo: Technogym
The club is using the Technogym app to drive the customer journey / Photo: Technogym
The refurbished club now boasts the Artis Line from Technogym / Photo: Technogym
The refurbished club now boasts the Artis Line from Technogym / Photo: Technogym
Coaches work closely with members / Photo: Technogym
Coaches work closely with members / Photo: Technogym
A cable station enables a multitude of exercises / Photo: Technogym
A cable station enables a multitude of exercises / Photo: Technogym
https://www.leisureopportunities.co.uk/images/2024/394934_720300.jpg
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcase
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
Latest News
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types ...
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Pioneering project boosts business in Basingstoke
A sports complex might not be your first thought when you’re looking for a peaceful and comfortable, drop-in workspace. However, that could soon change thanks to an innovative new project at Basingstoke Leisure Centre.
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
Directory
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites