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FITNESS, HEALTH, WELLNESS

features

Tech: Exercise monitoring

Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023

Published in Health Club Management 2023 issue 4
Exercise monitoring and tracking can help people reach their goals / Myzone
Exercise monitoring and tracking can help people reach their goals / Myzone
Dave Wright
Myzone
Photo: Myzone

Exercise monitoring and tracking can help individuals to reach their goals, because it provides a way for them to measure progress and improvements over time. It also encourages people to stay accountable.

There are many benefits to having a leaderboard connecting members inside and outside the gym, including increased engagement, a sense of competition and the motivation to do better.

These benefits can lead to more frequent visits to the gym and improved customer experience, as they provide fun, interactive ways for members to track progress and compete, while also creating revenue potential through sponsorship or advertising.

The power of gamification

Gamification can deliver a sense of accomplishment and progress, which is motivating for members, while also adding a competitive element that makes people more likely to push themselves and stay committed to fitness goals.

The community aspect can also be motivating and help people stay engaged – when you build a thriving community through accurate and effective wellbeing technology, it’s amazing how many members start becoming ambassadors for a facility with little to no additional effort on the part of the fitness professional. When you care, they care and this is the next step for many gyms that tend to limit the fun stuff to the gym.

There’s a key mindset change in that movement and motivation don’t have to just be about the gym. Operators can take their experience, expertise and education to where their members are when they’re away from the gym. Make their journey of physical activity more holistic through tech partnerships and engagement, and they’ll be loyal for years to come.

More: www.myzone.com

The Myzone elevator pitch

Myzone is a fitness tracker and online social platform for health clubs, corporate wellness, education, sports team and public and private sectors, that rewards effort for all physical activity, helping more people around the world to feel good about exercise.

Dave Wright: in brief

• Monitoring and tracking keeps people accountable

• Leaderboards inside and outside the gym increase engagement

• Gamification creates a sense of accomplishment

• Community creates passionate ambassadors

• Gyms can take their expertise to where their members are

• A holistic approach keeps members loyal

Movement and motivation don’t have to be about the four walls of the gym
When you care, they care, says Wright / photo: Myzone
Martin Perry
Technogym UK
Photo: Technogym
How can exercise tracking help?

By monitoring exercise, benchmarks can be created, progression frameworks can be implemented for programmes and goal-setting becomes more achievable.

Today it’s an expectation – users want their fitness service providers to understand their needs, their passions, personality and performance and in return to provide solutions that help them achieve results.

Additionally, they want personalised, engaging training experiences with seamless access to their data. In the same way they expect to pick up the TV series or film they stopped watching the night before – regardless of device and location – this ‘experience-transfer’ is expected in their daily lives.

What are the benefits of leaderboards that connect members inside and outside the gym?

Many people want to train both at the gym and at home, keeping connected to their PT, coach and their workouts. They also enjoy challenging other user performances within their community.

We’ve been investing for years in a digital ecosystem that deliver connected training experiences. The user experience becomes frictionless, whether that be through interacting with solutions on a personal or group exercise level and regardless of location.

Whether in the gym, at home, in the office or travelling, the user has one account, one mobile app and all their health and wellness data, leaderboards, and contents are accessible through this.

What are your views on gamification?

It has a key role in boosting motivation for sure, as does curated content, because users become more immersed in the training experience and when this happens they’re naturally increasing the exercise duration and the completion of their workouts.

More: www.technogym.com

The Technogym elevator pitch

The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps

Martin Perry: in brief

• Tracking can deliver progression frameworks

• Seamless ‘experience transfer’ is expected on every platform

• People want to train at home and in the gym while staying connected to their trainer

• One account means access at home, at work, at the gym and while travelling

• Gamification increases exercise duration

People expect ‘Experience-transfer’ in their daily lives, in the same way they expect to pick up a TV series from the night before
Gamification can increase exercise duration / Photo: Technogym
Sohail Rashid
Brawn
Photo: BRAWN

Studies have shown there’s a direct correlation between people who track their workouts and those who make the best progress, yet only 12 per cent of members track their gym workouts.

Monitoring exercise helps with accountability and motivation, achieving progressive overload when weight training and identifying why goals are not being reached. Our system, which focuses on strength training, makes it simple for users to see what they’ve done in the gym with data visualisations and statistics to help them progress.

Leaderboards use intensity points which reward effort and consistency over raw strength, which makes lifting more inclusive and accessible. The calculation takes gender, age and bodyweight into consideration and then looks at what weight a user moved and for how many sets and reps. Leaderboards aren’t about top and bottom, but about creating positive competitive energy on the gym floor to help people push themselves. They help gyms engage their members and provide valuable data that can be used to help a gym learn more about weight lifting habits.

We’ve identified a growing segment of the gym membership who feel lost in the weight training area. By offering digital tools to help build confidence and remove that fear, we can help gyms with retention, while helping this audience to progress and stick to a routine in the gym. Small group training is a fast growing trend we think will accelerate in 2023 with the help of digital tools that enable virtual connections. The next big thing will be virtual or digital classes for strength training: connected lifting.

We also see AI and predictive technology playing more of a role in hyper-personalising experiences for gym members.

More: www.brawn.co.uk

The Brawn elevator pitch

Brawn is a member retention app for gyms that educates, supports and challenges those who love to lift. We help gyms build a connected strength training community that results in less member churn and more leads for personal trainers.

Sohail Rashid: in brief

• Only 12 per cent of gym-goers track their workouts

• Data visualisations help members progress

• Leaderboards create competitive energy while also enabling gyms to learn about members’ workout habits

• Digital tools help remove the fear of strength training

• Hyperpersonalisation is a key trend for 2023

Leaderboards aren’t about top and bottom, but about creating positive competitive energy
Learderboards can use intensity points to reward effort over strength / Photo: Brawn
Shay Amir
Spivi
Photo: SPIVI
What digital features can personalise a member’s training and experience at the club?

Tracking personal performance data, setting milestones and displaying live leaderboards can provide a more engaging and motivational workout experience for members, helping them achieve their goals and personalising their training experience.

By tracking performance data such as the percentage of max heart rate, mileage, power, and calories burned, members can see their progress over time and set realistic goals and milestones.

Reaching personal milestones based on performance data motivates them to keep pushing themselves to achieve their goals in a shorter time and to earn quick wins. Doing so while displaying live leaderboards can foster a sense of friendly competition among members, encouraging them to work harder and push their limits. They can compare their performance with others and strive to improve.

Based on performance data, members can receive personalised feedback on areas for improvement and suggestions on how to modify their workout routine to meet their goals more efficiently.

How can personalisation be delivered?

Gym members use wearables and heart rate sensors, including the Apple Watch. Spivi is an immersive fitness gamification platform that connects with these to track members’ performance data and gamify their fitness journey in a centralised way.

It helps clubs boost engagement and retention and build community by using the natural human willingness for improvement and the encouraging environment of group fitness. The immersive workout experience is personalised using avatars and animation, leaderboards, challenges, milestones, points, and awards. The platform enhances all kinds of activities in the gym to strengthen engagement and brand loyalty.

More: www.spivi.com

The Spivi elevator pitch

Offering live leaderboards, gamified experiences, and digital solutions for fitness clubs and boutique studios, Spivi helps gym operators achieve better retention and motivates gym members to become fitter and healthier, using existing wearables and fitness equipment to reward members based on group and individual performance metrics.

Shay Amir: in brief

• Some gamification platforms can emulate group fitness benefits

• Tracking progress enables realistic goals

• Live leaderboards create community

• Competition inspires effort

• Gamification can now be centralised

Gamification platforms can deliver the same benefits as group fitness
Recording personal milestones encourages users to push further / Photo: SPIVI
Hugo Braam
Virtuagym
Photo: Virtuagym
Why is exercise monitoring and tracking so powerful?

To measure is to know. Exercise monitoring and progress tracking enables club members to see where they’re at and assess how they’re doing along the way.

A great way to measure progress is through body composition monitoring, since the majority of members aim to either lose body fat or gain muscle mass, or both. In addition to the use of professional scales in a club, such as Inbody or Tanita, members can measure progress at home with a club mobile club app and an integrated bluetooth home body scale, such as the NeoHealth Onyx.

Measuring progress enhances motivation. Through the use of wearables and fitness apps, you can not only visualise results during exercise, but also track and follow performance over time to meet goals.

This informed approach contributes to members feeling more empowered, valued and willing to keep progressing on their fitness journey. Motivated members are more likely to stay and get better results, which ultimately leads to a healthier business.

What trends are you seeing?

We’re at the tip of the iceberg in regards to what exercise monitoring can contribute to our health.

In 2023, I expect fitness providers to use wearable technology as a core element of their offering to attain a complete view of member health and preferences, integrating with check-in and booking systems and mobile fitness applications to inform realistic member goals and strategies to reach them.

I anticipate further innovations in this area, from gamified experiences to automated calorie goals or workout plans that adjust intensity by measuring exercise and heart rate. As wearables become increasingly accessible, we’ll see exercise monitoring shifting from being an add-on to an integral part of the connected fitness experience.

More: www.business.virtuagym.com

The Virtuagym elevator pitch

We build industry-leading technology solutions, which empower businesses, health professionals and consumers to create sustainable lifestyle change, including fitness and nutrition apps, club management software and corporate wellness systems. Virtuagym enables the creation of fitness communities to get clients involved using groups, challenges and leaderboards.

Hugo Braam: in brief

• Body composition monitoring tracks muscle gain and fat loss

• This can be extended to home monitoring

• Performance monitoring empowers members

• Gamified leaderboards enable group engagement

• Wearables will be integrated into operators’ core offering

There are huge opportunities to drive engagement and retention through gamification
Gamifying exercise can help club supercharge a member’s commitment / Photo: Shutterstock/ Shyntartanya
https://www.leisureopportunities.co.uk/images/2023/671361_318746.jpg
What’s trending in the world of exercise monitoring in 2023? Frances Marcellin catches up with some leading fit tech suppliers to find out
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features

Tech: Exercise monitoring

Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023

Published in Health Club Management 2023 issue 4
Exercise monitoring and tracking can help people reach their goals / Myzone
Exercise monitoring and tracking can help people reach their goals / Myzone
Dave Wright
Myzone
Photo: Myzone

Exercise monitoring and tracking can help individuals to reach their goals, because it provides a way for them to measure progress and improvements over time. It also encourages people to stay accountable.

There are many benefits to having a leaderboard connecting members inside and outside the gym, including increased engagement, a sense of competition and the motivation to do better.

These benefits can lead to more frequent visits to the gym and improved customer experience, as they provide fun, interactive ways for members to track progress and compete, while also creating revenue potential through sponsorship or advertising.

The power of gamification

Gamification can deliver a sense of accomplishment and progress, which is motivating for members, while also adding a competitive element that makes people more likely to push themselves and stay committed to fitness goals.

The community aspect can also be motivating and help people stay engaged – when you build a thriving community through accurate and effective wellbeing technology, it’s amazing how many members start becoming ambassadors for a facility with little to no additional effort on the part of the fitness professional. When you care, they care and this is the next step for many gyms that tend to limit the fun stuff to the gym.

There’s a key mindset change in that movement and motivation don’t have to just be about the gym. Operators can take their experience, expertise and education to where their members are when they’re away from the gym. Make their journey of physical activity more holistic through tech partnerships and engagement, and they’ll be loyal for years to come.

More: www.myzone.com

The Myzone elevator pitch

Myzone is a fitness tracker and online social platform for health clubs, corporate wellness, education, sports team and public and private sectors, that rewards effort for all physical activity, helping more people around the world to feel good about exercise.

Dave Wright: in brief

• Monitoring and tracking keeps people accountable

• Leaderboards inside and outside the gym increase engagement

• Gamification creates a sense of accomplishment

• Community creates passionate ambassadors

• Gyms can take their expertise to where their members are

• A holistic approach keeps members loyal

Movement and motivation don’t have to be about the four walls of the gym
When you care, they care, says Wright / photo: Myzone
Martin Perry
Technogym UK
Photo: Technogym
How can exercise tracking help?

By monitoring exercise, benchmarks can be created, progression frameworks can be implemented for programmes and goal-setting becomes more achievable.

Today it’s an expectation – users want their fitness service providers to understand their needs, their passions, personality and performance and in return to provide solutions that help them achieve results.

Additionally, they want personalised, engaging training experiences with seamless access to their data. In the same way they expect to pick up the TV series or film they stopped watching the night before – regardless of device and location – this ‘experience-transfer’ is expected in their daily lives.

What are the benefits of leaderboards that connect members inside and outside the gym?

Many people want to train both at the gym and at home, keeping connected to their PT, coach and their workouts. They also enjoy challenging other user performances within their community.

We’ve been investing for years in a digital ecosystem that deliver connected training experiences. The user experience becomes frictionless, whether that be through interacting with solutions on a personal or group exercise level and regardless of location.

Whether in the gym, at home, in the office or travelling, the user has one account, one mobile app and all their health and wellness data, leaderboards, and contents are accessible through this.

What are your views on gamification?

It has a key role in boosting motivation for sure, as does curated content, because users become more immersed in the training experience and when this happens they’re naturally increasing the exercise duration and the completion of their workouts.

More: www.technogym.com

The Technogym elevator pitch

The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps

Martin Perry: in brief

• Tracking can deliver progression frameworks

• Seamless ‘experience transfer’ is expected on every platform

• People want to train at home and in the gym while staying connected to their trainer

• One account means access at home, at work, at the gym and while travelling

• Gamification increases exercise duration

People expect ‘Experience-transfer’ in their daily lives, in the same way they expect to pick up a TV series from the night before
Gamification can increase exercise duration / Photo: Technogym
Sohail Rashid
Brawn
Photo: BRAWN

Studies have shown there’s a direct correlation between people who track their workouts and those who make the best progress, yet only 12 per cent of members track their gym workouts.

Monitoring exercise helps with accountability and motivation, achieving progressive overload when weight training and identifying why goals are not being reached. Our system, which focuses on strength training, makes it simple for users to see what they’ve done in the gym with data visualisations and statistics to help them progress.

Leaderboards use intensity points which reward effort and consistency over raw strength, which makes lifting more inclusive and accessible. The calculation takes gender, age and bodyweight into consideration and then looks at what weight a user moved and for how many sets and reps. Leaderboards aren’t about top and bottom, but about creating positive competitive energy on the gym floor to help people push themselves. They help gyms engage their members and provide valuable data that can be used to help a gym learn more about weight lifting habits.

We’ve identified a growing segment of the gym membership who feel lost in the weight training area. By offering digital tools to help build confidence and remove that fear, we can help gyms with retention, while helping this audience to progress and stick to a routine in the gym. Small group training is a fast growing trend we think will accelerate in 2023 with the help of digital tools that enable virtual connections. The next big thing will be virtual or digital classes for strength training: connected lifting.

We also see AI and predictive technology playing more of a role in hyper-personalising experiences for gym members.

More: www.brawn.co.uk

The Brawn elevator pitch

Brawn is a member retention app for gyms that educates, supports and challenges those who love to lift. We help gyms build a connected strength training community that results in less member churn and more leads for personal trainers.

Sohail Rashid: in brief

• Only 12 per cent of gym-goers track their workouts

• Data visualisations help members progress

• Leaderboards create competitive energy while also enabling gyms to learn about members’ workout habits

• Digital tools help remove the fear of strength training

• Hyperpersonalisation is a key trend for 2023

Leaderboards aren’t about top and bottom, but about creating positive competitive energy
Learderboards can use intensity points to reward effort over strength / Photo: Brawn
Shay Amir
Spivi
Photo: SPIVI
What digital features can personalise a member’s training and experience at the club?

Tracking personal performance data, setting milestones and displaying live leaderboards can provide a more engaging and motivational workout experience for members, helping them achieve their goals and personalising their training experience.

By tracking performance data such as the percentage of max heart rate, mileage, power, and calories burned, members can see their progress over time and set realistic goals and milestones.

Reaching personal milestones based on performance data motivates them to keep pushing themselves to achieve their goals in a shorter time and to earn quick wins. Doing so while displaying live leaderboards can foster a sense of friendly competition among members, encouraging them to work harder and push their limits. They can compare their performance with others and strive to improve.

Based on performance data, members can receive personalised feedback on areas for improvement and suggestions on how to modify their workout routine to meet their goals more efficiently.

How can personalisation be delivered?

Gym members use wearables and heart rate sensors, including the Apple Watch. Spivi is an immersive fitness gamification platform that connects with these to track members’ performance data and gamify their fitness journey in a centralised way.

It helps clubs boost engagement and retention and build community by using the natural human willingness for improvement and the encouraging environment of group fitness. The immersive workout experience is personalised using avatars and animation, leaderboards, challenges, milestones, points, and awards. The platform enhances all kinds of activities in the gym to strengthen engagement and brand loyalty.

More: www.spivi.com

The Spivi elevator pitch

Offering live leaderboards, gamified experiences, and digital solutions for fitness clubs and boutique studios, Spivi helps gym operators achieve better retention and motivates gym members to become fitter and healthier, using existing wearables and fitness equipment to reward members based on group and individual performance metrics.

Shay Amir: in brief

• Some gamification platforms can emulate group fitness benefits

• Tracking progress enables realistic goals

• Live leaderboards create community

• Competition inspires effort

• Gamification can now be centralised

Gamification platforms can deliver the same benefits as group fitness
Recording personal milestones encourages users to push further / Photo: SPIVI
Hugo Braam
Virtuagym
Photo: Virtuagym
Why is exercise monitoring and tracking so powerful?

To measure is to know. Exercise monitoring and progress tracking enables club members to see where they’re at and assess how they’re doing along the way.

A great way to measure progress is through body composition monitoring, since the majority of members aim to either lose body fat or gain muscle mass, or both. In addition to the use of professional scales in a club, such as Inbody or Tanita, members can measure progress at home with a club mobile club app and an integrated bluetooth home body scale, such as the NeoHealth Onyx.

Measuring progress enhances motivation. Through the use of wearables and fitness apps, you can not only visualise results during exercise, but also track and follow performance over time to meet goals.

This informed approach contributes to members feeling more empowered, valued and willing to keep progressing on their fitness journey. Motivated members are more likely to stay and get better results, which ultimately leads to a healthier business.

What trends are you seeing?

We’re at the tip of the iceberg in regards to what exercise monitoring can contribute to our health.

In 2023, I expect fitness providers to use wearable technology as a core element of their offering to attain a complete view of member health and preferences, integrating with check-in and booking systems and mobile fitness applications to inform realistic member goals and strategies to reach them.

I anticipate further innovations in this area, from gamified experiences to automated calorie goals or workout plans that adjust intensity by measuring exercise and heart rate. As wearables become increasingly accessible, we’ll see exercise monitoring shifting from being an add-on to an integral part of the connected fitness experience.

More: www.business.virtuagym.com

The Virtuagym elevator pitch

We build industry-leading technology solutions, which empower businesses, health professionals and consumers to create sustainable lifestyle change, including fitness and nutrition apps, club management software and corporate wellness systems. Virtuagym enables the creation of fitness communities to get clients involved using groups, challenges and leaderboards.

Hugo Braam: in brief

• Body composition monitoring tracks muscle gain and fat loss

• This can be extended to home monitoring

• Performance monitoring empowers members

• Gamified leaderboards enable group engagement

• Wearables will be integrated into operators’ core offering

There are huge opportunities to drive engagement and retention through gamification
Gamifying exercise can help club supercharge a member’s commitment / Photo: Shutterstock/ Shyntartanya
https://www.leisureopportunities.co.uk/images/2023/671361_318746.jpg
What’s trending in the world of exercise monitoring in 2023? Frances Marcellin catches up with some leading fit tech suppliers to find out
Latest News
More than 200 organisations and athletes in the UK have signed an open letter to ...
Latest News
Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Latest News
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built ...
Latest News
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement ...
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Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and ...
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With just a few weeks until the General Election, CIMSPA – the organisation that represents people ...
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Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand ...
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Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part ...
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Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
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Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
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Company profile: ukactive
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Company profile: Gymkit UK
Working with many of the UK’s leading health club chains, hotels, and sports clubs Gymkit ...
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Click on a catalogue to view it online
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Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
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