Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Centrica
Centrica
Centrica
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

HCM People: Debbie BellengerFounder and CEO, Body By Definition

There’s never been a better time for fitness professionals to shine, to find the gaps in public health and to step in

Published in Health Club Management 2023 issue 4
Bellenger: the industry needs to address the health crisis
Bellenger: the industry needs to address the health crisis
When I went onto a hospital payroll, in the late 90s, it was eye-opening for me to start creating programmes in that setting

Your mission is to elevate the health and fitness industry into wellness. Why does this need to happen?
When I first went onto a hospital payroll, in the late 90s, it was eye-opening for me to start creating wellness programmes in that setting. For the first time I realised there was a whole population which needed something different from what we were offering. There was nothing on my 120-class group exercise schedule which many populations – such as those suffering from diabetes, people who had undergone bariatric surgery or total hip replacement, as well as cardiac and pulmonary rehab patients – could remotely succeed with.

Up until that point in my career I had only ever worked with healthy clients, but there people were shuffling in on walkers and we had to meet them where they were and help them to move just a bit.

We’re facing a public health crisis all around the world, but America is the worst. By 2030, 50 per cent of Americans will have a BMI of more than 30, with all the co-morbidities which come with that.

Figures from 2021 revealed the average American gained 27lbs during the pandemic. In 2021 the surgeon general cited mental health as the number one concern for employers in America, and burnout is following obesity as being recognised as a disease which is a billable condition for health insurance.

The American Psychological Association reports that one in five employees have burnout, but other sources say it’s trending towards one in two. Employers are concerned about how to get their employees healthier, because what we did three, or four years ago won’t work now.

If the average consumer is changing, how can the industry adapt?
The fitness industry needs to grow up. If we don’t, who’s going to take care of all these people with high blood pressure and high BMIs? Where will they get lifestyle education? Many fitness professionals don’t see themselves as educators, but they need to start being interested in health outcomes.

If we just keep running the same classes on our schedules and don’t start adapting programmatically – both in lifestyle and education classes – we’ll never attract new people. To continue working with the same highly-motivated 10 per cent just isn’t sustainable.

Lots of what we do in clubs isn’t meeting the needs of those who are overweight, depressed, burned out, freaked out or whatever. We need beginner and intro programmes, where people can meet like-minded communities. We should be running meditation, mindfulness, breathing classes, yoga and walking groups.

The industry has been built on the path of least resistance by people who are passionate about exercise, but all we’re doing is getting the fit fitter. With a switch in focus, we have the opportunity to deliver health and wellness education to the masses.

Is it realistic for the fitness industry to start working alongside the medical community to turn around the lives of those with health issues?
Yes, but currently there’s resistance from both sides. We can’t assume physicians will come knocking on our door. They only refer to trusted partners and look for pristine environments which mirror theirs. They want to know the fitness professional is certified, degree-qualified, punctual, that will do what they say they will do and they want to see data-driven, evidence-based health outcomes.

Lots of fitness professionals don’t work in that capacity. No outcomes are produced and they offer no pre- or post-session assessments. Health club and gym owners need to lean into the idea that we’re all responsible for changing the health outcomes of the population. If they don’t help, things won’t change.

How can they make the crossover?
Attend to the non-exercisers. It’s about choosing the right language, marketing tools and imagery to be more representative and also changing the programming. For example, when I was working in hospital wellness, I would run an eight-week Feel Better programme, to educate people on what to eat, what to drink, how to move, social connection and fostering better sleep patterns.

Very often one of the most powerful aspects of these groups was that they would meet like-minded people facing the same challenges. If we want to succeed with people with behavioural health issues we need to stop talking about exercise and lead with wellness, addressing their barriers and unpicking traumas which are leading to self-sabotaging behaviours around their health.

Once they have a programme, fitness professionals then need to measure the outcomes with pre- and post-programme assessments, looking at height, weight, BMI, blood pressure and finding out about their sleep, water intake and happiness levels. Then they need to repeat these measurements at the end of the block of sessions.

Armed with the evidence from this pilot, operators can either approach a healthcare provider about co-creating a programme, or seek community wellness grants to extend the programme before approaching the healthcare professionals.

When meeting medical professionals, it’s very important to turn up in professional attire: not leggings. Show you’re knowledgeable, with evidence-based practises behind you.

The data-driven and evidence-based approach is really the way for the industry to grow up. It’s also important to make sure facilities are welcoming to all populations, so a 70-year-old man who’s had a heart attack can go into a gym, see someone like him working there and feel as though he belongs.

Do you see any real change starting to happen yet?
We’ve got a lot of work to do. I’m one of the few on the lecture circuit speaking about burnout, resilience and wellbeing. Given the nature of the conventions I attended last year, I don’t think the industry is fully aware of the health crisis.

I don’t see group exercise changing to be more accommodating to those with trauma, burnout, depression or chronic diseases. I don’t see intro, beginner, mindfulness, or mind-body appearing on group exercise rosters. There is little or no discussion around mental health. Other than staffing, the industry is mainly focused on new products and apps and shiny things.

But there’s a critical mass of people who need help and lots of work to do, but also huge opportunities. There’s never been a better time for fitness professionals to shine, to find the gaps in public health and step in.

If health and fitness professionals don’t step up to become wellness professionals and partner with allied health professionals to co-create health and wellness programmes and classes, who will take care of our people?

The medical wellness model works and more fitness centres could be adopting it with success.

Knowledge sharing

Debbie Bellenger is sharing her expertise on the wellness and corporate markets in two eight-week masterclasses. Find out more at: www.debbiebellenger.com

Getting people back to fitness after surgery requires specialist knowledge / Photo: Shutterstock/Yuri A
Getting people back to fitness after surgery requires specialist knowledge / Photo: Shutterstock/Yuri A
Medics are more likely to refer to operations working in pristine environments / Photo: Shutterstock/Robert Kneschke
Medics are more likely to refer to operations working in pristine environments / Photo: Shutterstock/Robert Kneschke
Yoga and mindfulness can be a great entry point to exercise / Photo: Shutterstock/Yuri A
Yoga and mindfulness can be a great entry point to exercise / Photo: Shutterstock/Yuri A
https://www.leisureopportunities.co.uk/images/2023/885090_439777.jpg
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
If we had a product that only worked if people had lots of money, we’d be out of business by now
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
salt therapy products
Saltability: salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

HCM People: Debbie BellengerFounder and CEO, Body By Definition

There’s never been a better time for fitness professionals to shine, to find the gaps in public health and to step in

Published in Health Club Management 2023 issue 4
Bellenger: the industry needs to address the health crisis
Bellenger: the industry needs to address the health crisis
When I went onto a hospital payroll, in the late 90s, it was eye-opening for me to start creating programmes in that setting

Your mission is to elevate the health and fitness industry into wellness. Why does this need to happen?
When I first went onto a hospital payroll, in the late 90s, it was eye-opening for me to start creating wellness programmes in that setting. For the first time I realised there was a whole population which needed something different from what we were offering. There was nothing on my 120-class group exercise schedule which many populations – such as those suffering from diabetes, people who had undergone bariatric surgery or total hip replacement, as well as cardiac and pulmonary rehab patients – could remotely succeed with.

Up until that point in my career I had only ever worked with healthy clients, but there people were shuffling in on walkers and we had to meet them where they were and help them to move just a bit.

We’re facing a public health crisis all around the world, but America is the worst. By 2030, 50 per cent of Americans will have a BMI of more than 30, with all the co-morbidities which come with that.

Figures from 2021 revealed the average American gained 27lbs during the pandemic. In 2021 the surgeon general cited mental health as the number one concern for employers in America, and burnout is following obesity as being recognised as a disease which is a billable condition for health insurance.

The American Psychological Association reports that one in five employees have burnout, but other sources say it’s trending towards one in two. Employers are concerned about how to get their employees healthier, because what we did three, or four years ago won’t work now.

If the average consumer is changing, how can the industry adapt?
The fitness industry needs to grow up. If we don’t, who’s going to take care of all these people with high blood pressure and high BMIs? Where will they get lifestyle education? Many fitness professionals don’t see themselves as educators, but they need to start being interested in health outcomes.

If we just keep running the same classes on our schedules and don’t start adapting programmatically – both in lifestyle and education classes – we’ll never attract new people. To continue working with the same highly-motivated 10 per cent just isn’t sustainable.

Lots of what we do in clubs isn’t meeting the needs of those who are overweight, depressed, burned out, freaked out or whatever. We need beginner and intro programmes, where people can meet like-minded communities. We should be running meditation, mindfulness, breathing classes, yoga and walking groups.

The industry has been built on the path of least resistance by people who are passionate about exercise, but all we’re doing is getting the fit fitter. With a switch in focus, we have the opportunity to deliver health and wellness education to the masses.

Is it realistic for the fitness industry to start working alongside the medical community to turn around the lives of those with health issues?
Yes, but currently there’s resistance from both sides. We can’t assume physicians will come knocking on our door. They only refer to trusted partners and look for pristine environments which mirror theirs. They want to know the fitness professional is certified, degree-qualified, punctual, that will do what they say they will do and they want to see data-driven, evidence-based health outcomes.

Lots of fitness professionals don’t work in that capacity. No outcomes are produced and they offer no pre- or post-session assessments. Health club and gym owners need to lean into the idea that we’re all responsible for changing the health outcomes of the population. If they don’t help, things won’t change.

How can they make the crossover?
Attend to the non-exercisers. It’s about choosing the right language, marketing tools and imagery to be more representative and also changing the programming. For example, when I was working in hospital wellness, I would run an eight-week Feel Better programme, to educate people on what to eat, what to drink, how to move, social connection and fostering better sleep patterns.

Very often one of the most powerful aspects of these groups was that they would meet like-minded people facing the same challenges. If we want to succeed with people with behavioural health issues we need to stop talking about exercise and lead with wellness, addressing their barriers and unpicking traumas which are leading to self-sabotaging behaviours around their health.

Once they have a programme, fitness professionals then need to measure the outcomes with pre- and post-programme assessments, looking at height, weight, BMI, blood pressure and finding out about their sleep, water intake and happiness levels. Then they need to repeat these measurements at the end of the block of sessions.

Armed with the evidence from this pilot, operators can either approach a healthcare provider about co-creating a programme, or seek community wellness grants to extend the programme before approaching the healthcare professionals.

When meeting medical professionals, it’s very important to turn up in professional attire: not leggings. Show you’re knowledgeable, with evidence-based practises behind you.

The data-driven and evidence-based approach is really the way for the industry to grow up. It’s also important to make sure facilities are welcoming to all populations, so a 70-year-old man who’s had a heart attack can go into a gym, see someone like him working there and feel as though he belongs.

Do you see any real change starting to happen yet?
We’ve got a lot of work to do. I’m one of the few on the lecture circuit speaking about burnout, resilience and wellbeing. Given the nature of the conventions I attended last year, I don’t think the industry is fully aware of the health crisis.

I don’t see group exercise changing to be more accommodating to those with trauma, burnout, depression or chronic diseases. I don’t see intro, beginner, mindfulness, or mind-body appearing on group exercise rosters. There is little or no discussion around mental health. Other than staffing, the industry is mainly focused on new products and apps and shiny things.

But there’s a critical mass of people who need help and lots of work to do, but also huge opportunities. There’s never been a better time for fitness professionals to shine, to find the gaps in public health and step in.

If health and fitness professionals don’t step up to become wellness professionals and partner with allied health professionals to co-create health and wellness programmes and classes, who will take care of our people?

The medical wellness model works and more fitness centres could be adopting it with success.

Knowledge sharing

Debbie Bellenger is sharing her expertise on the wellness and corporate markets in two eight-week masterclasses. Find out more at: www.debbiebellenger.com

Getting people back to fitness after surgery requires specialist knowledge / Photo: Shutterstock/Yuri A
Getting people back to fitness after surgery requires specialist knowledge / Photo: Shutterstock/Yuri A
Medics are more likely to refer to operations working in pristine environments / Photo: Shutterstock/Robert Kneschke
Medics are more likely to refer to operations working in pristine environments / Photo: Shutterstock/Robert Kneschke
Yoga and mindfulness can be a great entry point to exercise / Photo: Shutterstock/Yuri A
Yoga and mindfulness can be a great entry point to exercise / Photo: Shutterstock/Yuri A
https://www.leisureopportunities.co.uk/images/2023/885090_439777.jpg
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Latest News
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
salt therapy products
Saltability: salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Centrica
Centrica
Partner sites