GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
HCM magazine
New research into Type 2 diabetes and COVID-19 is establishing the risks across different age groups, enabling policymakers to design interventions more effectively
HCM magazine
While the pandemic has been disruptive, we see this period also as an opportunity
HCM magazine
The aggregator market is developing, diversifying and changing in response to market demand. We talk to suppliers and operators about their collaborations
HCM Magazine
Promotion
Creating spaces where exercisers feel both safe and inspired to return to the gym is vital, says James Anderson
HCM Magazine
Supplier showcase
Get your group fitness offering back on track faster in the face of ongoing restrictions, courtesy of Myzone’s tier-transcending digital experience
HCM Magazine
COVID-19
The health and fitness sector knows the vital role it plays in boosting immunity in the face of COVID-19. Now there’s another opportunity to be an essential service: helping people recover from the virus. Kate Cracknell reports
HCM Magazine
Ask An Expert
Although extensions to the UK government’s rent moratorium have continued so far, when the end comes, it will represent a cliff edge. Unless agreements can be struck with landlords, or the government intervenes, some operators could be liable for a year or more of back rent, which could be catastrophic, as Kath Hudson reports
HCM Magazine
HCM People
Connected and continuous infrastructure ensure journeys via active modes no longer have to suffer the usual delay and inconvenience
HCM Magazine
Sponsored
Technogym’s Live and On-Demand solution is transformational for its clients
HCM Magazine
Promotion
Gympass has been busy innovating and forging powerful partnerships. We find out more
HCM Magazine
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills