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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
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features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
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A new guide looks to offer local level practitioners and commissioners – as well as ...
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What are the effects on public health of gyms and leisure centres being shut during ...
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
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Company profile: Keiser UK Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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SpaBooker: Spa software
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Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
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Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
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Diary dates
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