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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
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This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Stuart Stokes, Commercial director, Refer-all Claire Elkin, Partner manager, Gladstone Health and Leisure,Cardiac rehab, beacons, technology, Stuart Stokes, Refer-all, Claire Elkin, Gladstone
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In a creative world where you have to come up with innovative solutions to out-think your competitors, you can’t stay productive for long hours without a break. We encourage our team to step away from their desks and do some exercise
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How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
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Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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Interview
We want to build centralised places for wellness and have the benefit of all the brands coming together
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
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Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
HCM People
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
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Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
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The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Independent service & maintenance
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Property & Tenders
Hillingdon
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Stuart Stokes, Commercial director, Refer-all Claire Elkin, Partner manager, Gladstone Health and Leisure,Cardiac rehab, beacons, technology, Stuart Stokes, Refer-all, Claire Elkin, Gladstone
Latest News
The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards ...
Latest News
Basic-Fit lost 10 per cent of its members during Q1 2021, as 94 per cent ...
Latest News
A bid to engage politicians in exercise has inspired the launch of a new global ...
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
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As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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