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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Stuart Stokes, Commercial director, Refer-all Claire Elkin, Partner manager, Gladstone Health and Leisure,Cardiac rehab, beacons, technology, Stuart Stokes, Refer-all, Claire Elkin, Gladstone
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Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
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In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
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The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Click on a catalogue to view it online
Directory
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Stuart Stokes, Commercial director, Refer-all Claire Elkin, Partner manager, Gladstone Health and Leisure,Cardiac rehab, beacons, technology, Stuart Stokes, Refer-all, Claire Elkin, Gladstone
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
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Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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