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Health Club Management

Health Club Management

features

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Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress/ PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
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Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
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The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
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Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
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Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
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Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Total Vibration Solutions Ltd: Flooring
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Governing body
EMD UK: Governing body
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Management software
GymSales: Management software
Trade associations
International SPA Association - iSPA: Trade associations
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SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress/ PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Latest News
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up ...
Latest News
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new ...
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
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New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
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Ten Health and Fitness has opened its ninth studio in an office building in central ...
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German wellness operator Lanserhof has opened its first UK location at the historic Arts Club ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions Ltd: Flooring
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Governing body
EMD UK: Governing body
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Management software
GymSales: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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