TVS Sports Surfaces
TVS Sports Surfaces
TVS Sports Surfaces
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

A place in our hearts

My Sportlady has forged an invaluable place in the lives of women in Munich and beyond. Ray Algar reports

By Ray Algar, Gymtopia | Published in Health Club Management 2015 issue 11
My Sportlady founder Jasmin Kirstein 
(second from left)
My Sportlady founder Jasmin Kirstein (second from left)
During the financial crisis, Kirstein decided members could simply pay what they could afford until they secured new jobs

This month I want to share the remarkable story of how the My Sportlady independent club based in Munich, Germany, is harnessing its altruistic purpose to forge meaningful connections with members as well as the wider community.

Why feature My Sportlady?
Given that there are more than 48,000 fitness clubs and centres across Europe (source: EuropeActive), I’m always fascinated as to why a minority of clubs have a reputation far beyond their operating borders. These days, most clubs typically possess similar resources (skilled people, equipment, facilities, programmes and so on) – globalisation has seen to that – so why does the story and mission of a 2,000-member, women-only club in Germany spread?

A purposeful club
Since Jasmin Kirstein founded the club in 1984, its core purpose – as a special place for women that helps to foster a healthy work-life balance – has remained constant. While budget gyms and boutique studios sprout up around the club, My Sportlady has remained focused on how it can continue to create long-term value, not just for its members but also for women across Munich and beyond.

While possessing all the paraphernalia of other 2,000sq m fitness clubs, it operates more as a centre for cultivating life skills than a typical fitness club. As an example, its cooking school helps members understand the importance of nutrition and healthy eating. The club exists not simply to support a woman’s need for physicality, but also to offer her independence, tranquility and acceptance.

Pay what you can afford
Although most people in Munich are now employed, this was not the case during the global financial crisis, and members began coming to the club to cancel their memberships. Kirstein did not believe this was the right thing for her members to be doing – not visiting a club that some had belonged to for many years would just provide more instability in their lives. So she decided these members could use the club for free, or simply pay what they could afford until they secured new jobs.

Further compassionate acts are evident when members face serious illness, like cancer. After such a diagnosis, a member typically approaches the club to cancel their membership, believing they will be too unwell to attend. However, My Sportlady waives the membership fee during treatment and encourages the member to visit the club when they believe a visit would be beneficial. Members may visit only once in a month, but they know the club is there to support them.

This capacity for a club to simply do what intuitively feels right resonates with all the club’s stakeholders. It’s one reason why staff say they choose to work at My Sportlady over other clubs. Why? They simply feel immense pride in working for such a compassionate business.

My Sportlady Foundation
A separate not-for-profit organisation was set up in 2009 to co-ordinate the club’s growing philanthropic activities. The Foundation’s mission is to help women and children across Germany and overseas.

‘Eat for Smart’ is one of its programmes, offering free nutrition courses at schools and kindergartens across Munich. This programme is now supported by the local government and health insurers. Other programmes – this time overseas – provide support to orphanages in Myanmar and Sri Lanka.

The rationale for the Foundation is that the business should be more than “just a members’ club”, using its influence and expertise beyond the walls of the club.

Supporting mums
For the past five years, My Sportlady has been supporting mothers whose children are receiving cancer treatment at a nearby hospital. The children’s hospital is a centre of excellence and so attracts families from across Germany, with the mothers living between the hospital and a nearby hotel. My Sportlady therefore came up with the idea to provide complimentary access to the club. The hospital issues a ‘club prescription’ which mothers redeem at the club. This allows them precious time to suspend, just for an hour or so, the distress of witnessing a child battle with cancer.

A desire to help others
When trying to understand what motivates a business to put the interest of people before short-term profit, it often helps to look back into the founder’s life journey. In Kirstein’s case it was the experience of seeing her young daughter, Anna-Marisas, battle leukaemia. Her daughter made a full recovery, but it left Kirstein with a profound sense of gratitude and perspective. Anna-Marisas went on to pursue a career in nutrition science and now runs the Eat for Smart initiative.

Would this club be missed?
The test of a remarkable club is knowing members, staff and the wider community would genuinely miss it if it were to permanently close – not simply a temporary sense of frustration as an alternative is sourced, but profound disappointment. This special affinity is no random act of good fortune at My Sportlady, but instead the result of a persistent determination to forge a relevant place in the lives of women.

What’s your club’s story?
Among the ocean of clubs and fitness offers, what is your business doing to stand for something and use its influence to create meaningful change? If you’ve made a difference, share your story on Gymtopia and see how remarkable things spread.

IN A NUTSHELL

Project by: My Sportlady, Germany

Web: www.my-sportlady.de

Charities supported: Numerous

Project status: Ongoing and long-term

Impact: Germany and overseas

Gymtopia keywords: Clothing and shelter, education, food & nutrition, health & wellbeing

Gymtopia

a place where clubs do social good

Chief Engagement Officer Ray Algar
Chief Engagement Officer Ray Algar

Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers.

The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of five organisations: Companhia Athletica, Gantner Technologies, Les Mills, Retention Management and The Gym Group. Gymtopia received an Outstanding Achievement Award in the ukactive Matrix Flame Awards 2014.

Read more stories and submit your own: www.Gymtopia.org

Member fees are suspended if a user is being treated for an illness
Member fees are suspended if a user is being treated for an illness
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
http://www.leisureopportunities.com/images/310185_507168.jpg
Building a business around doing good – Jasmin Kirstein's MySportlady club proves it's possible
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
Features
India
The breadth of our offering will be unique and we feel that our wide range of racquet sports will be of particular interest – we’ll be offering badminton, squash and tennis, which fit in with the social and fitness needs of the audience
Features
IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Supplier showcase
Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Latest News
New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
Latest News
Ten Health and Fitness has opened its ninth studio in an office building in central ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions Ltd: Flooring
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
GymSales: Management software
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

features

A place in our hearts

My Sportlady has forged an invaluable place in the lives of women in Munich and beyond. Ray Algar reports

By Ray Algar, Gymtopia | Published in Health Club Management 2015 issue 11
My Sportlady founder Jasmin Kirstein 
(second from left)
My Sportlady founder Jasmin Kirstein (second from left)
During the financial crisis, Kirstein decided members could simply pay what they could afford until they secured new jobs

This month I want to share the remarkable story of how the My Sportlady independent club based in Munich, Germany, is harnessing its altruistic purpose to forge meaningful connections with members as well as the wider community.

Why feature My Sportlady?
Given that there are more than 48,000 fitness clubs and centres across Europe (source: EuropeActive), I’m always fascinated as to why a minority of clubs have a reputation far beyond their operating borders. These days, most clubs typically possess similar resources (skilled people, equipment, facilities, programmes and so on) – globalisation has seen to that – so why does the story and mission of a 2,000-member, women-only club in Germany spread?

A purposeful club
Since Jasmin Kirstein founded the club in 1984, its core purpose – as a special place for women that helps to foster a healthy work-life balance – has remained constant. While budget gyms and boutique studios sprout up around the club, My Sportlady has remained focused on how it can continue to create long-term value, not just for its members but also for women across Munich and beyond.

While possessing all the paraphernalia of other 2,000sq m fitness clubs, it operates more as a centre for cultivating life skills than a typical fitness club. As an example, its cooking school helps members understand the importance of nutrition and healthy eating. The club exists not simply to support a woman’s need for physicality, but also to offer her independence, tranquility and acceptance.

Pay what you can afford
Although most people in Munich are now employed, this was not the case during the global financial crisis, and members began coming to the club to cancel their memberships. Kirstein did not believe this was the right thing for her members to be doing – not visiting a club that some had belonged to for many years would just provide more instability in their lives. So she decided these members could use the club for free, or simply pay what they could afford until they secured new jobs.

Further compassionate acts are evident when members face serious illness, like cancer. After such a diagnosis, a member typically approaches the club to cancel their membership, believing they will be too unwell to attend. However, My Sportlady waives the membership fee during treatment and encourages the member to visit the club when they believe a visit would be beneficial. Members may visit only once in a month, but they know the club is there to support them.

This capacity for a club to simply do what intuitively feels right resonates with all the club’s stakeholders. It’s one reason why staff say they choose to work at My Sportlady over other clubs. Why? They simply feel immense pride in working for such a compassionate business.

My Sportlady Foundation
A separate not-for-profit organisation was set up in 2009 to co-ordinate the club’s growing philanthropic activities. The Foundation’s mission is to help women and children across Germany and overseas.

‘Eat for Smart’ is one of its programmes, offering free nutrition courses at schools and kindergartens across Munich. This programme is now supported by the local government and health insurers. Other programmes – this time overseas – provide support to orphanages in Myanmar and Sri Lanka.

The rationale for the Foundation is that the business should be more than “just a members’ club”, using its influence and expertise beyond the walls of the club.

Supporting mums
For the past five years, My Sportlady has been supporting mothers whose children are receiving cancer treatment at a nearby hospital. The children’s hospital is a centre of excellence and so attracts families from across Germany, with the mothers living between the hospital and a nearby hotel. My Sportlady therefore came up with the idea to provide complimentary access to the club. The hospital issues a ‘club prescription’ which mothers redeem at the club. This allows them precious time to suspend, just for an hour or so, the distress of witnessing a child battle with cancer.

A desire to help others
When trying to understand what motivates a business to put the interest of people before short-term profit, it often helps to look back into the founder’s life journey. In Kirstein’s case it was the experience of seeing her young daughter, Anna-Marisas, battle leukaemia. Her daughter made a full recovery, but it left Kirstein with a profound sense of gratitude and perspective. Anna-Marisas went on to pursue a career in nutrition science and now runs the Eat for Smart initiative.

Would this club be missed?
The test of a remarkable club is knowing members, staff and the wider community would genuinely miss it if it were to permanently close – not simply a temporary sense of frustration as an alternative is sourced, but profound disappointment. This special affinity is no random act of good fortune at My Sportlady, but instead the result of a persistent determination to forge a relevant place in the lives of women.

What’s your club’s story?
Among the ocean of clubs and fitness offers, what is your business doing to stand for something and use its influence to create meaningful change? If you’ve made a difference, share your story on Gymtopia and see how remarkable things spread.

IN A NUTSHELL

Project by: My Sportlady, Germany

Web: www.my-sportlady.de

Charities supported: Numerous

Project status: Ongoing and long-term

Impact: Germany and overseas

Gymtopia keywords: Clothing and shelter, education, food & nutrition, health & wellbeing

Gymtopia

a place where clubs do social good

Chief Engagement Officer Ray Algar
Chief Engagement Officer Ray Algar

Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers.

The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of five organisations: Companhia Athletica, Gantner Technologies, Les Mills, Retention Management and The Gym Group. Gymtopia received an Outstanding Achievement Award in the ukactive Matrix Flame Awards 2014.

Read more stories and submit your own: www.Gymtopia.org

Member fees are suspended if a user is being treated for an illness
Member fees are suspended if a user is being treated for an illness
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
The Foundation supports projects in Myanmar and Sri Lanka
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
‘Eat for Smart’ is one of the Foundation’s charitable programmes, offering free nutrition courses at schools and kindergartens across Munich
http://www.leisureopportunities.com/images/310185_507168.jpg
Building a business around doing good – Jasmin Kirstein's MySportlady club proves it's possible
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Latest News
New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
Latest News
Ten Health and Fitness has opened its ninth studio in an office building in central ...
Latest News
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club ...
Latest News
The backlash over billionaire Stephen Ross' fundraiser for Donald Trump's 2020 presidential campaign has overshadowed ...
Latest News
Planet Fitness has reported a 29.3 per cent increase in revenue for the first half ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions Ltd: Flooring
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
GymSales: Management software
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
Search news, features & products:
Find a supplier:
TVS Sports Surfaces
TVS Sports Surfaces