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Les Mills
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Health Club Management

Health Club Management

features

Gladstone

A look at a new app to help users book and pay for classes and activities on the go

Published in Health Club Management 2015 issue 3
New app to help users book and pay for classes and activities on the go
New app to help users book and pay for classes and activities on the go

Over the last few years, smart phones have become an essential feature of our daily lives. According to a report by Deloitte, more than two-thirds of adults in the UK – that’s 35 million people – now own one. About a third of smart phone owners look at their phone within five minutes of waking up, rising to almost half within 15 minutes, and one in six looks at it more than 50 times a day. Crucially, more than a third have made an online purchase on their phone.

Faced with figures like that, it’s clear why savvy leisure operators are investing in pioneering products such as Gladstone’s MobilePro to attract, engage and retain customers. A tiled app that enables users to book and pay for classes and activities on the go, MobilePro is compatible with iOS and Android smart phones and interacts with Gladstone’s Plus2 software in real time, ensuring that members receive all their usual pricing and booking benefits.

What’s more, operators can customise the app, adding an unlimited number of information pages to market their sites to prospects, while also keeping members up to date with news and promotions. Available to download from the Apple and Android stores, MobilePro also interfaces with social media sites, allowing customers to share information with their friends and giving operators even more exposure.

“The smart phone might just be the most powerful sales and service tool for today’s forward-thinking leisure manager,” says Tom Withers, sales and marketing director for Gladstone. “As well as a great communication tool, a member’s smart phone is both a social media portal and a mobile shopping basket. That’s why we created MobilePro to help operators stay connected to their customers and boost online transactions.

“The app has been hugely popular since we launched it last year, and while the earlier version focused on group exercise bookings, demand has been so great that our newest version incorporates an activity booking module, enabling customers to book and pay for a wide variety of leisure centre activities.”

“Online group exercise bookings have increased by 200 per cent”

Rebecca Sawtell, Head of marketing and communications, 1610

We launched MobilePro just over a year ago in four of our 19 sites across Somerset, Dorset and Devon, with fantastic results. To date, there have been over 4,000 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with close to 2,000 downloads.

What’s more, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, online bookings have risen by an incredible 1,300 per cent, and last December 83 per cent of all bookings at that site were made online. At the same time, our front-of-house teams have reported taking far fewer phone bookings, freeing up their time for other important duties.

In addition, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, offers, new classes or special opening times.

There is also some great functionality within the app for customers to share information on Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral.

“Customers love being able to book on the go,
even when sites are closed”

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Our customers had been asking us if they could access our website and book fitness classes on their smart phones, so we knew that if we wanted to stay competitive, it was vital for us to offer this flexibility.

We soft-launched MobilePro in 15 of our 30 sites during February last year, and started to actively promote it on 3 March via our website and social media channels. The results have been incredible. During the soft-launch period we had 1,000 downloads; just over two weeks after the official launch those numbers had topped 3,500, and they’re now at over 13,500.

The fitness class booking module has been by far the most popular with our customers, and we are on target for more than 30 per cent of class bookings to be made via the app this month. Feedback from customers has been terrific. They love being able to book and cancel classes on the go, even when the sites are closed, and they also like how easy it is to access information about how many spaces are left or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated.

Overall, we’re delighted with the results we’ve seen from MobilePro. Looking ahead, we’d like to incorporate bookings for activities – such as golf, tennis, badminton and squash – into the app, and we’re currently in the late stages of testing this functionality with a view to rolling it out in the next few months.

Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM
Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM

TEL: +44 (0)1491 201010
EMAIL: [email protected]
WEB: www.gladstonemrm.com
TWITTER: @gladstonemrm

The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
http://www.leisureopportunities.com/images/715216_588678.jpg
Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go
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features

Gladstone

A look at a new app to help users book and pay for classes and activities on the go

Published in Health Club Management 2015 issue 3
New app to help users book and pay for classes and activities on the go
New app to help users book and pay for classes and activities on the go

Over the last few years, smart phones have become an essential feature of our daily lives. According to a report by Deloitte, more than two-thirds of adults in the UK – that’s 35 million people – now own one. About a third of smart phone owners look at their phone within five minutes of waking up, rising to almost half within 15 minutes, and one in six looks at it more than 50 times a day. Crucially, more than a third have made an online purchase on their phone.

Faced with figures like that, it’s clear why savvy leisure operators are investing in pioneering products such as Gladstone’s MobilePro to attract, engage and retain customers. A tiled app that enables users to book and pay for classes and activities on the go, MobilePro is compatible with iOS and Android smart phones and interacts with Gladstone’s Plus2 software in real time, ensuring that members receive all their usual pricing and booking benefits.

What’s more, operators can customise the app, adding an unlimited number of information pages to market their sites to prospects, while also keeping members up to date with news and promotions. Available to download from the Apple and Android stores, MobilePro also interfaces with social media sites, allowing customers to share information with their friends and giving operators even more exposure.

“The smart phone might just be the most powerful sales and service tool for today’s forward-thinking leisure manager,” says Tom Withers, sales and marketing director for Gladstone. “As well as a great communication tool, a member’s smart phone is both a social media portal and a mobile shopping basket. That’s why we created MobilePro to help operators stay connected to their customers and boost online transactions.

“The app has been hugely popular since we launched it last year, and while the earlier version focused on group exercise bookings, demand has been so great that our newest version incorporates an activity booking module, enabling customers to book and pay for a wide variety of leisure centre activities.”

“Online group exercise bookings have increased by 200 per cent”

Rebecca Sawtell, Head of marketing and communications, 1610

We launched MobilePro just over a year ago in four of our 19 sites across Somerset, Dorset and Devon, with fantastic results. To date, there have been over 4,000 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with close to 2,000 downloads.

What’s more, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, online bookings have risen by an incredible 1,300 per cent, and last December 83 per cent of all bookings at that site were made online. At the same time, our front-of-house teams have reported taking far fewer phone bookings, freeing up their time for other important duties.

In addition, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, offers, new classes or special opening times.

There is also some great functionality within the app for customers to share information on Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral.

“Customers love being able to book on the go,
even when sites are closed”

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Our customers had been asking us if they could access our website and book fitness classes on their smart phones, so we knew that if we wanted to stay competitive, it was vital for us to offer this flexibility.

We soft-launched MobilePro in 15 of our 30 sites during February last year, and started to actively promote it on 3 March via our website and social media channels. The results have been incredible. During the soft-launch period we had 1,000 downloads; just over two weeks after the official launch those numbers had topped 3,500, and they’re now at over 13,500.

The fitness class booking module has been by far the most popular with our customers, and we are on target for more than 30 per cent of class bookings to be made via the app this month. Feedback from customers has been terrific. They love being able to book and cancel classes on the go, even when the sites are closed, and they also like how easy it is to access information about how many spaces are left or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated.

Overall, we’re delighted with the results we’ve seen from MobilePro. Looking ahead, we’d like to incorporate bookings for activities – such as golf, tennis, badminton and squash – into the app, and we’re currently in the late stages of testing this functionality with a view to rolling it out in the next few months.

Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM
Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM

TEL: +44 (0)1491 201010
EMAIL: [email protected]
WEB: www.gladstonemrm.com
TWITTER: @gladstonemrm

The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
http://www.leisureopportunities.com/images/715216_588678.jpg
Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go
Latest News
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up ...
Latest News
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new ...
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
FunXtion International BV: Fitness equipment
Audio visual
Hutchison Technologies: Audio visual
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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