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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Gladstone

A look at a new app to help users book and pay for classes and activities on the go

Published in Health Club Management 2015 issue 3
New app to help users book and pay for classes and activities on the go
New app to help users book and pay for classes and activities on the go

Over the last few years, smart phones have become an essential feature of our daily lives. According to a report by Deloitte, more than two-thirds of adults in the UK – that’s 35 million people – now own one. About a third of smart phone owners look at their phone within five minutes of waking up, rising to almost half within 15 minutes, and one in six looks at it more than 50 times a day. Crucially, more than a third have made an online purchase on their phone.

Faced with figures like that, it’s clear why savvy leisure operators are investing in pioneering products such as Gladstone’s MobilePro to attract, engage and retain customers. A tiled app that enables users to book and pay for classes and activities on the go, MobilePro is compatible with iOS and Android smart phones and interacts with Gladstone’s Plus2 software in real time, ensuring that members receive all their usual pricing and booking benefits.

What’s more, operators can customise the app, adding an unlimited number of information pages to market their sites to prospects, while also keeping members up to date with news and promotions. Available to download from the Apple and Android stores, MobilePro also interfaces with social media sites, allowing customers to share information with their friends and giving operators even more exposure.

“The smart phone might just be the most powerful sales and service tool for today’s forward-thinking leisure manager,” says Tom Withers, sales and marketing director for Gladstone. “As well as a great communication tool, a member’s smart phone is both a social media portal and a mobile shopping basket. That’s why we created MobilePro to help operators stay connected to their customers and boost online transactions.

“The app has been hugely popular since we launched it last year, and while the earlier version focused on group exercise bookings, demand has been so great that our newest version incorporates an activity booking module, enabling customers to book and pay for a wide variety of leisure centre activities.”

“Online group exercise bookings have increased by 200 per cent”

Rebecca Sawtell, Head of marketing and communications, 1610

We launched MobilePro just over a year ago in four of our 19 sites across Somerset, Dorset and Devon, with fantastic results. To date, there have been over 4,000 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with close to 2,000 downloads.

What’s more, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, online bookings have risen by an incredible 1,300 per cent, and last December 83 per cent of all bookings at that site were made online. At the same time, our front-of-house teams have reported taking far fewer phone bookings, freeing up their time for other important duties.

In addition, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, offers, new classes or special opening times.

There is also some great functionality within the app for customers to share information on Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral.

“Customers love being able to book on the go,
even when sites are closed”

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Our customers had been asking us if they could access our website and book fitness classes on their smart phones, so we knew that if we wanted to stay competitive, it was vital for us to offer this flexibility.

We soft-launched MobilePro in 15 of our 30 sites during February last year, and started to actively promote it on 3 March via our website and social media channels. The results have been incredible. During the soft-launch period we had 1,000 downloads; just over two weeks after the official launch those numbers had topped 3,500, and they’re now at over 13,500.

The fitness class booking module has been by far the most popular with our customers, and we are on target for more than 30 per cent of class bookings to be made via the app this month. Feedback from customers has been terrific. They love being able to book and cancel classes on the go, even when the sites are closed, and they also like how easy it is to access information about how many spaces are left or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated.

Overall, we’re delighted with the results we’ve seen from MobilePro. Looking ahead, we’d like to incorporate bookings for activities – such as golf, tennis, badminton and squash – into the app, and we’re currently in the late stages of testing this functionality with a view to rolling it out in the next few months.

Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM
Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM

TEL: +44 (0)1491 201010
EMAIL: [email protected]
WEB: www.gladstonemrm.com
TWITTER: @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
https://www.leisureopportunities.co.uk/images/715216_588678.jpg
Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go
Gladstone promotion,Gladstone
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Uniforms
Service Sport: Uniforms
Salt therapy products
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Independent service & maintenance
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Lockers/interior design
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Management software
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Property & Tenders
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Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Gladstone

A look at a new app to help users book and pay for classes and activities on the go

Published in Health Club Management 2015 issue 3
New app to help users book and pay for classes and activities on the go
New app to help users book and pay for classes and activities on the go

Over the last few years, smart phones have become an essential feature of our daily lives. According to a report by Deloitte, more than two-thirds of adults in the UK – that’s 35 million people – now own one. About a third of smart phone owners look at their phone within five minutes of waking up, rising to almost half within 15 minutes, and one in six looks at it more than 50 times a day. Crucially, more than a third have made an online purchase on their phone.

Faced with figures like that, it’s clear why savvy leisure operators are investing in pioneering products such as Gladstone’s MobilePro to attract, engage and retain customers. A tiled app that enables users to book and pay for classes and activities on the go, MobilePro is compatible with iOS and Android smart phones and interacts with Gladstone’s Plus2 software in real time, ensuring that members receive all their usual pricing and booking benefits.

What’s more, operators can customise the app, adding an unlimited number of information pages to market their sites to prospects, while also keeping members up to date with news and promotions. Available to download from the Apple and Android stores, MobilePro also interfaces with social media sites, allowing customers to share information with their friends and giving operators even more exposure.

“The smart phone might just be the most powerful sales and service tool for today’s forward-thinking leisure manager,” says Tom Withers, sales and marketing director for Gladstone. “As well as a great communication tool, a member’s smart phone is both a social media portal and a mobile shopping basket. That’s why we created MobilePro to help operators stay connected to their customers and boost online transactions.

“The app has been hugely popular since we launched it last year, and while the earlier version focused on group exercise bookings, demand has been so great that our newest version incorporates an activity booking module, enabling customers to book and pay for a wide variety of leisure centre activities.”

“Online group exercise bookings have increased by 200 per cent”

Rebecca Sawtell, Head of marketing and communications, 1610

We launched MobilePro just over a year ago in four of our 19 sites across Somerset, Dorset and Devon, with fantastic results. To date, there have been over 4,000 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with close to 2,000 downloads.

What’s more, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, online bookings have risen by an incredible 1,300 per cent, and last December 83 per cent of all bookings at that site were made online. At the same time, our front-of-house teams have reported taking far fewer phone bookings, freeing up their time for other important duties.

In addition, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, offers, new classes or special opening times.

There is also some great functionality within the app for customers to share information on Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral.

“Customers love being able to book on the go,
even when sites are closed”

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Our customers had been asking us if they could access our website and book fitness classes on their smart phones, so we knew that if we wanted to stay competitive, it was vital for us to offer this flexibility.

We soft-launched MobilePro in 15 of our 30 sites during February last year, and started to actively promote it on 3 March via our website and social media channels. The results have been incredible. During the soft-launch period we had 1,000 downloads; just over two weeks after the official launch those numbers had topped 3,500, and they’re now at over 13,500.

The fitness class booking module has been by far the most popular with our customers, and we are on target for more than 30 per cent of class bookings to be made via the app this month. Feedback from customers has been terrific. They love being able to book and cancel classes on the go, even when the sites are closed, and they also like how easy it is to access information about how many spaces are left or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated.

Overall, we’re delighted with the results we’ve seen from MobilePro. Looking ahead, we’d like to incorporate bookings for activities – such as golf, tennis, badminton and squash – into the app, and we’re currently in the late stages of testing this functionality with a view to rolling it out in the next few months.

Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM
Customers can easily be sent push messages / WWW.SHUTTERSTOCK.COM

TEL: +44 (0)1491 201010
EMAIL: [email protected]
WEB: www.gladstonemrm.com
TWITTER: @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
The new version of MobilePro allows customers to book not only group exercise, but a wide range of leisure centre activities
https://www.leisureopportunities.co.uk/images/715216_588678.jpg
Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go
Gladstone promotion,Gladstone
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
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A global innovation competition has been launched to find ways to encourage and support more ...
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Featured supplier news
Featured supplier news: Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Uniforms
Service Sport: Uniforms
Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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