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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: An impressive eyeQ

A new query builder and business intelligence tool has been brought onto the leisure market. Dave Thompson explains more

Published in Health Club Management 2014 issue 9

As the largest leisure provider in Perth and Kinross, Live Active Leisure recognises the value of being able to make intelligent business decisions based on accurate data. So when Gladstone Health and Leisure announced it was launching eyeQ, a powerful new query builder and business intelligence tool, we were very keen to be early adopters.

As Gladstone customers for more than a decade, we use the Plus2 leisure management system at our 15 sites, as well as the Gladstone Management Console (GMC), [email protected] for online members, Connect for online booking, and Learn2 for course management.

Although Plus2 does come with a number of in-built reporting tools, what we particularly liked about eyeQ was the ability it gave us to fully customise our reports and to build quite complicated, customised queries without being computer programmers. Specifically, we saw it being valuable in two key areas: for building and analysing customer information, and for monitoring and improving our financial processes.

In November 2013, we started using an early version of eyeQ, which showed great potential but did not have quite the level of detail we required. Since then, our feedback to Gladstone has helped them to develop a product that closely meets our needs, so being an early adopter has been a great advantage.

One of the biggest strengths of the product is that it pre-segments the data into predefined tables, for example, memberships or sales.We also like how eyeQ integrates with Excel pivot tables, enabling us to slice and dice information according to our needs.And as Excel software is so universal and easy to use, the majority of people who need to see the data understand it.

Another advantage eyeQ has over other reporting tools is its use of a reporting data layer (RDL), which extracts data from the Plus2 database overnight to create tables that eyeQ can query. Because the RDL refreshes itself every 24 hours, we are confident we are working with the latest data, but without the drawbacks of working with live data. Some of the queries we run look at millions of lines of data, which, if you’re working with live data, could slow down the entire system – not much fun if you’re a receptionist trying to book a family in for a swim at the same time.

eyeQ has already had a big impact on the quality of our market research, especially on usage patterns and member retention.This can directly affect business decisions. For example, if a manager runs a report showing a decline in particular classes in a three-month period, they can take action by getting customer feedback and potentially making changes to the class timetable or the way those classes are marketed.

Also, eyeQ has enormous potential as a financial tool: I’m currently using the Custom SQL feature to pull together various strands of financial information into a single mechanism that will eventually write an income return. Dave Thompson, health and safety and estates manager, Live Active

TEL +44 (0)1491 201010
WEB www.gladstonemrm.com
eyeQ can have a big impact on the quality of your market research
[email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_9gladstone.jpg
A new query builder and business intelligence tool – eyeQ – has been brought onto the leisure market
Dave Thompson,Perth and Kinross, Live Active Leisure, Plus2 leisure management system,
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
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Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
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Policy
The first ever partnership between NHS England and ukactive saw the sector pledging 500,000 hours of physical activity provision at no cost to the end user
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Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Insight
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
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The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Sponsored
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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: An impressive eyeQ

A new query builder and business intelligence tool has been brought onto the leisure market. Dave Thompson explains more

Published in Health Club Management 2014 issue 9

As the largest leisure provider in Perth and Kinross, Live Active Leisure recognises the value of being able to make intelligent business decisions based on accurate data. So when Gladstone Health and Leisure announced it was launching eyeQ, a powerful new query builder and business intelligence tool, we were very keen to be early adopters.

As Gladstone customers for more than a decade, we use the Plus2 leisure management system at our 15 sites, as well as the Gladstone Management Console (GMC), [email protected] for online members, Connect for online booking, and Learn2 for course management.

Although Plus2 does come with a number of in-built reporting tools, what we particularly liked about eyeQ was the ability it gave us to fully customise our reports and to build quite complicated, customised queries without being computer programmers. Specifically, we saw it being valuable in two key areas: for building and analysing customer information, and for monitoring and improving our financial processes.

In November 2013, we started using an early version of eyeQ, which showed great potential but did not have quite the level of detail we required. Since then, our feedback to Gladstone has helped them to develop a product that closely meets our needs, so being an early adopter has been a great advantage.

One of the biggest strengths of the product is that it pre-segments the data into predefined tables, for example, memberships or sales.We also like how eyeQ integrates with Excel pivot tables, enabling us to slice and dice information according to our needs.And as Excel software is so universal and easy to use, the majority of people who need to see the data understand it.

Another advantage eyeQ has over other reporting tools is its use of a reporting data layer (RDL), which extracts data from the Plus2 database overnight to create tables that eyeQ can query. Because the RDL refreshes itself every 24 hours, we are confident we are working with the latest data, but without the drawbacks of working with live data. Some of the queries we run look at millions of lines of data, which, if you’re working with live data, could slow down the entire system – not much fun if you’re a receptionist trying to book a family in for a swim at the same time.

eyeQ has already had a big impact on the quality of our market research, especially on usage patterns and member retention.This can directly affect business decisions. For example, if a manager runs a report showing a decline in particular classes in a three-month period, they can take action by getting customer feedback and potentially making changes to the class timetable or the way those classes are marketed.

Also, eyeQ has enormous potential as a financial tool: I’m currently using the Custom SQL feature to pull together various strands of financial information into a single mechanism that will eventually write an income return. Dave Thompson, health and safety and estates manager, Live Active

TEL +44 (0)1491 201010
WEB www.gladstonemrm.com
eyeQ can have a big impact on the quality of your market research
[email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_9gladstone.jpg
A new query builder and business intelligence tool – eyeQ – has been brought onto the leisure market
Dave Thompson,Perth and Kinross, Live Active Leisure, Plus2 leisure management system,
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
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Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
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Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
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The global health and fitness industry is returning to a busy programme of live trade ...
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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