Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Wattbike Promotion: Industry forced to recognise a new, health-focused consumer

Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy

Published in Health Club Management 2020 issue 8
Consumers are increasingly concerned about building resilience to guard against COVID-19
Consumers are increasingly concerned about building resilience to guard against COVID-19
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention

A global pandemic affects how we all look at our own health and fitness. The COVID-19 crisis has highlighted the increased risks that being obese, overweight and sedentary can bring to a person’s immune system and its ability to protect against viruses. Studies also show that patients who have Type 2 diabetes or other metabolic syndromes are ten times more at risk of dying from COVID-19.

Lack of exercise is even argued to be as deadly as smoking when it comes to morbidity statistics, and it’s estimated that low physical activity levels could be responsible for around 1 in 10 cases of heart disease and just under 1 in 5 cases of colon cancer in the UK alone.

According to research collated by the NHS, exercise can reduce the risk of major illnesses by up to 50 per cent, and lower your risk of early death by 30 per cent.

As people return to their fitness facilities, the industry needs to be ready to provide for a new consumer focus. Gone are the days where aesthetic fitness ambitions will be the most-sought after goals. In its place will be the new health-orientated consumer.

Therefore, the industry needs effective ways of testing, benchmarking and improving health markers, as well as providing options that appeal to both those new to fitness facilities, as well as regular gym goers.

It’s a tough ask, but Wattbike has the answer: the Wattbike Health Assessment.

The Wattbike Health Assessment
Scientific research on the benefits of exercise has identified cardiorespiratory fitness (CRF) as an accurate way to measure someone’s physical health. In simple terms, CRF tells you how effective your body is at transporting oxygen to the places where it’s needed the most.

Although not a diagnostic test, the CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention to determine if an individual is at risk of developing cardiorespiratory or metabolic disorders, based on their CRF score.  

Recognising the importance of measuring CRF, Wattbike has created a simple, accessible and accurate health assessment, which is available via the free Wattbike Hub app. This gives each individual their CRF score and predicted VO2max, to show their current health and fitness benchmarks.

Importantly, from this score, each person is then assigned a personalised training plan, as well as individual training zones, so they can work to increase their score by the end of the training block – improving their health and extending their active life.

Wattbike Training Plans
After each improved score, the assigned training programme becomes more advanced, to ensure a continued progression without plateau. These training plans are programmed by sport scientists to offer individuals structure, consistency, and motivation for optimum fitness improvement.

Crucially, the plans safeguard the correct, individualised levels of exercise intensity and recovery, based on each CRF score in order to promote effective training and continued improvement.

Government Strategy highlights weight loss – but what about physical activity?
Richard Baker, Wattbike CEO

The urgency of tackling the obesity time bomb has been highlighted by evidence of the link to an increased risk of COVID-19 complications and death. A major new campaign, unveiled as part of the government’s new obesity strategy, aims to encourage millions of adults to kick start their health, lose weight and reduce their risk of serious illness, including COVID-19.

Commenting on this agenda, Richard Baker, Wattbike CEO says: “It’s good to see the government taking a stronger stand against obesity, but disappointing to see their campaign focusing on losing weight, with no mention whatsoever about physical exercise.

“Greater awareness of what we consume is an essential factor in weight loss but not the only factor. We know that to win the battle in the long-term, there need to be maintained lifestyle changes, of which exercise is an essential behaviour to incorporate into everyday life.

“Obesity is closely related to inflammatory diseases such as type 2 diabetes and cardiorespiratory disease and we know that exercise is the medicine that can mitigate against these risks, so it’s disappointing that there’s no mention of exercise within this campaign.”

“It’s good to see the government taking a stronger stand against obesity, but disappointing there’s no mention whatsoever in their campaign about physical exercise”

Huw Edwards, CEO at ukactive, said: “We’re in a health crisis and the COVID-19 pandemic is exacerbating the long-term health problems we have in this country, that stem from not being active enough.

“Being physically active can improve people’s resilience and outcomes in relation to disease, as well as benefitting their overall physical and mental health.

“The government needs to look beyond a campaign based on weight loss and also focus on how exercise can make people healthier, happier and stronger.”

Taking the Wattbike test
Lead sport scientist, Eddie Fletcher

• Wattbike sampled a user who had taken the Wattbike Health Submax Test (the CRF test).

• The person tested was a 51-year-old man, weighing 92kg and with a CRF score on the 10th percentile.

• The results indicated the participant was at a high risk of CVD, hypertension and type 2 diabetes.

• As well as indicating an increased risk for a number of illnesses, a low CRF score will also dramatically impact recovery time.

• Following the Wattbike Health Assessment test, the participant followed a 13-week Wattbike Health Plan, which included 50 sessions in total, including the initial and final assessments, across low, moderate and high intensity workouts, with rest days prescribed.

• The outcomes included a 9kg weight loss to 83kg and a move to the 80th percentile (+70 percentile).

• Their VO2 max increased, extending their active life by 1.62 years and they were deemed to be at significantly lower risk of CVD, hypertension and type 2 diabetes.

• In terms of Maximum Minute Power, there was an increase of 31 per cent, and they also achieved a 17 per cent increase in survival benefits in their measure of Metabolic Equivalents (METs).

Find out more: www.wattbike.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Wattbike test sets the parameters for improvements to fitness and performance
The Wattbike test sets the parameters for improvements to fitness and performance
https://www.leisureopportunities.co.uk/images/2020/60219_411863.jpg
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Wattbike, Eddie Fletcher, Richard Baker,health-focused consumers, health assessments, gyms, health clubs
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
We’ve had an outstanding year, with record revenues of €77m and €31m in EBITDA in 2023.
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM promotional features
Sponsored
The data in the asset management software is invaluable when we implement transformation projects at sites across our estate
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: IndigoFitness
At IndigoFitness, we're not just about providing equipment; we're about delivering exceptional training spaces. We ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Wattbike Promotion: Industry forced to recognise a new, health-focused consumer

Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy

Published in Health Club Management 2020 issue 8
Consumers are increasingly concerned about building resilience to guard against COVID-19
Consumers are increasingly concerned about building resilience to guard against COVID-19
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention

A global pandemic affects how we all look at our own health and fitness. The COVID-19 crisis has highlighted the increased risks that being obese, overweight and sedentary can bring to a person’s immune system and its ability to protect against viruses. Studies also show that patients who have Type 2 diabetes or other metabolic syndromes are ten times more at risk of dying from COVID-19.

Lack of exercise is even argued to be as deadly as smoking when it comes to morbidity statistics, and it’s estimated that low physical activity levels could be responsible for around 1 in 10 cases of heart disease and just under 1 in 5 cases of colon cancer in the UK alone.

According to research collated by the NHS, exercise can reduce the risk of major illnesses by up to 50 per cent, and lower your risk of early death by 30 per cent.

As people return to their fitness facilities, the industry needs to be ready to provide for a new consumer focus. Gone are the days where aesthetic fitness ambitions will be the most-sought after goals. In its place will be the new health-orientated consumer.

Therefore, the industry needs effective ways of testing, benchmarking and improving health markers, as well as providing options that appeal to both those new to fitness facilities, as well as regular gym goers.

It’s a tough ask, but Wattbike has the answer: the Wattbike Health Assessment.

The Wattbike Health Assessment
Scientific research on the benefits of exercise has identified cardiorespiratory fitness (CRF) as an accurate way to measure someone’s physical health. In simple terms, CRF tells you how effective your body is at transporting oxygen to the places where it’s needed the most.

Although not a diagnostic test, the CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention to determine if an individual is at risk of developing cardiorespiratory or metabolic disorders, based on their CRF score.  

Recognising the importance of measuring CRF, Wattbike has created a simple, accessible and accurate health assessment, which is available via the free Wattbike Hub app. This gives each individual their CRF score and predicted VO2max, to show their current health and fitness benchmarks.

Importantly, from this score, each person is then assigned a personalised training plan, as well as individual training zones, so they can work to increase their score by the end of the training block – improving their health and extending their active life.

Wattbike Training Plans
After each improved score, the assigned training programme becomes more advanced, to ensure a continued progression without plateau. These training plans are programmed by sport scientists to offer individuals structure, consistency, and motivation for optimum fitness improvement.

Crucially, the plans safeguard the correct, individualised levels of exercise intensity and recovery, based on each CRF score in order to promote effective training and continued improvement.

Government Strategy highlights weight loss – but what about physical activity?
Richard Baker, Wattbike CEO

The urgency of tackling the obesity time bomb has been highlighted by evidence of the link to an increased risk of COVID-19 complications and death. A major new campaign, unveiled as part of the government’s new obesity strategy, aims to encourage millions of adults to kick start their health, lose weight and reduce their risk of serious illness, including COVID-19.

Commenting on this agenda, Richard Baker, Wattbike CEO says: “It’s good to see the government taking a stronger stand against obesity, but disappointing to see their campaign focusing on losing weight, with no mention whatsoever about physical exercise.

“Greater awareness of what we consume is an essential factor in weight loss but not the only factor. We know that to win the battle in the long-term, there need to be maintained lifestyle changes, of which exercise is an essential behaviour to incorporate into everyday life.

“Obesity is closely related to inflammatory diseases such as type 2 diabetes and cardiorespiratory disease and we know that exercise is the medicine that can mitigate against these risks, so it’s disappointing that there’s no mention of exercise within this campaign.”

“It’s good to see the government taking a stronger stand against obesity, but disappointing there’s no mention whatsoever in their campaign about physical exercise”

Huw Edwards, CEO at ukactive, said: “We’re in a health crisis and the COVID-19 pandemic is exacerbating the long-term health problems we have in this country, that stem from not being active enough.

“Being physically active can improve people’s resilience and outcomes in relation to disease, as well as benefitting their overall physical and mental health.

“The government needs to look beyond a campaign based on weight loss and also focus on how exercise can make people healthier, happier and stronger.”

Taking the Wattbike test
Lead sport scientist, Eddie Fletcher

• Wattbike sampled a user who had taken the Wattbike Health Submax Test (the CRF test).

• The person tested was a 51-year-old man, weighing 92kg and with a CRF score on the 10th percentile.

• The results indicated the participant was at a high risk of CVD, hypertension and type 2 diabetes.

• As well as indicating an increased risk for a number of illnesses, a low CRF score will also dramatically impact recovery time.

• Following the Wattbike Health Assessment test, the participant followed a 13-week Wattbike Health Plan, which included 50 sessions in total, including the initial and final assessments, across low, moderate and high intensity workouts, with rest days prescribed.

• The outcomes included a 9kg weight loss to 83kg and a move to the 80th percentile (+70 percentile).

• Their VO2 max increased, extending their active life by 1.62 years and they were deemed to be at significantly lower risk of CVD, hypertension and type 2 diabetes.

• In terms of Maximum Minute Power, there was an increase of 31 per cent, and they also achieved a 17 per cent increase in survival benefits in their measure of Metabolic Equivalents (METs).

Find out more: www.wattbike.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Wattbike test sets the parameters for improvements to fitness and performance
The Wattbike test sets the parameters for improvements to fitness and performance
https://www.leisureopportunities.co.uk/images/2020/60219_411863.jpg
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Wattbike, Eddie Fletcher, Richard Baker,health-focused consumers, health assessments, gyms, health clubs
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: IndigoFitness
At IndigoFitness, we're not just about providing equipment; we're about delivering exceptional training spaces. We ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites