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Nutrition: fitness-kit.net special
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Published in Health Club Management 2013 issue 8
Diet and weight control soups by USN
USN has launched Diet Fuel Soup in Chicken and Herb and Vegetable flavours. These meal replacements are formulated to provide a nutritious meal and contain essential nutrients and high fibre levels for weight loss and maintenance. They are formulated with chromium to help maintain both a normal blood sugar level and lean muscle. Each box has five 55g sachets.
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Diet and weight control soups by USN
Reflex Nutrition’s Intra Fusion for workouts
Intra Fusion is designed to be used during workouts, with branched chain amino acids, glutamine, citrulline malate and electrolytes. It’s designed to contribute to normal protein and glycogen metabolism, as well as helping reduce tiredness and fatigue to maximise workouts and training activity. Formulated for gym-goers and athletes, it comes in Fruit Punch and Orange Burst flavours and is priced at £39.99.
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Reflex Nutrition’s Intra Fusion
The Power Layer Bar by Multipower Sportsfood
European sports nutrition company Atlantic Multipower has launched a new protein bar, the Power Layer Bar in Chocolate-Caramel Nut flavour. With 33 per cent protein, the 60g Power Layer Bar is designed to be a convenient protein (19.8g) and carbohydrate (23.8g) snack to aid muscle recovery after exercise. It has nuts, caramel, crispies and chocolate; the protein comes from milk proteins. The bar also contains branched chain and essential amino acids.
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The Power Layer Bar
Britvic’s Mountain Dew energy drinks
Soft drinks manufacturer Britvic Soft Drinks and PepsiCo UK has launched Mountain Dew Sugar Free energy drink, as well as a new ‘AMP Energy powered by Mountain Dew’ stimulant energy drink.
Mountain Dew Sugar Free is a citrus drink containing caffeine but no sugar, and Britvic has been running a Mountain Dew TV campaign in the UK to support the launch of the drink. AMP Energy powered by Mountain Dew also has a citrus taste and contains extra caffeine, B vitamins and taurine for those who want high-impact energy. AMP Energy is available in a 500ml can.
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Britvic’s Mountain Dew energy drinks
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Lindkvist is a trendspotter and ‘futurologist’
Lindkvist says a key trend for the fitness industry is the ageing population and ‘age group blurring’ / Photo: shutterstock.com/Robert Kneschke
While clubs should embrace technology, the same technology will create ‘a tsunami of competitors and imitators’ as the start-up revolution grows, says Lindkvist / Photo: shutterstock.com/AntonioDiaz
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Nutritional products
USN, Multipower Fitness and Nutrition, Britvic Soft Drinks, Reflex Nutrition,New launches from USN, Britvic, Multipower and Reflex Nutrition
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