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Health Club Management

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HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
People
I see potential for another 30 or so David Lloyd Clubs in the UK
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Fundamentally, customers don’t want choice, they just want exactly what they want Pine & Gilmore
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HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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features

HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
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The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Latest News
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
Latest News
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for ...
Latest News
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's ...
Latest News
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March ...
Latest News
A new national campaign has been launched to encourage people to stay physically active at ...
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ClassPass will begin offering its partners the opportunity to live-stream classes through its app and ...
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Gym operators are pivoting to digital in a stampede to engage with members during the ...
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Leading organisations in the physical activity sector have urged chancellor Rishi Sunak to provide urgent ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
FunXtion International BV: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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