GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Insight: Global fitness report

Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports

By Jak Phillips | Published in Health Club Management 2021 issue 9
After ‘enforced’ workouts at home, live classes are booming again / photo: les mills
After ‘enforced’ workouts at home, live classes are booming again / photo: les mills
Class occupancy has reached 120% of pre-pandemic levels in markets where capacity restrictions have been lifted

The Les Mills 2021 Global Fitness Report explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in the years to come.

The study reached consumers in the USA, Brazil, the UK, Germany, Norway, Sweden, Finland, Denmark, Saudi Arabia, the UAE, China, Japan, Russia, Australia and India.

It found gyms around the world are experiencing a ‘live revival’, with fitness fans eager to get back to working out with friends for motivation and social connection after months of solitary home workouts.

As well as the return of live workouts, the report explores how digital offerings are likely to evolve beyond the pandemic and what strategies fitness operators can deploy to provide the optimal mix between live and digital offerings to meet the increasingly sophisticated needs of members.

“As the fitness industry continues its rapid expansion, the margin between success and failure becomes ever finer,” notes Les Mills founder and executive director, Phillip Mills, in the report’s foreword.

“Against a backdrop of fierce competition and fast-changing trends, razor-sharp insight and excellent execution are the keys to stealing a march on your rivals.”

Below is a snapshot of seven key trends highlighted by the report.

More: www.HCMmag.com/LMGFR

1. The new fitness industry landscape
Gyms worldwide are making strong recoveries in terms of member returns and financials

COVID-19 has forced all businesses to re-think their go-to-market strategies. For fitness providers, this has meant using the pandemic as a catalyst for a completely new approach to meeting people’s fitness needs.

The pandemic has prompted consumers to prioritise their health, with 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent regularly exercise (or soon plan to).

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport. This presents growth opportunities for fitness providers as COVID-19 restrictions are lifted and their clubs return to full capacity.

The report finds clubs worldwide making strong recoveries since reopening and in markets where restrictions have lifted, operators are reporting increased member activity compared to pre-COVID levels, and decisive eagerness among new joiners.

Major players such as David Lloyd Leisure in the UK (see www.HCMmag.com/RussellBarnes) have already surpassed pre-COVID membership levels, while Planet Fitness, Pure Gym, and The Gym Group have all released strong earnings reports in recent weeks, demonstrating resurgence among club operators in some world regions.

2. Live revival
Class attendances are at 120 per cent of pre-COVID levels in markets where restrictions have been lifted

Despite fears the COVID-inspired home fitness boom would spell the end for fitness facilities, research suggests social live fitness experiences are driving the club recovery, with 85 per cent of gymgoers stating they’re interested in trying live classes in their health club. Meanwhile, class occupancy has reached 120 per cent of pre-COVID levels in markets where capacity restrictions have been lifted.

After a year of enforced home workouts, appetite for live fitness experiences in groups is soaring. Two-thirds of gym members (67 per cent) say they prefer working out in groups, while live classes in club are nearly twice as popular as doing livestream classes at home (favoured by 44 per cent of members vs 23 per cent).

“After months of being stuck at home, people can’t wait to get back to fitness facilities and enjoy their favourite workouts with familiar faces,” says Phillip Mills, Les Mills founder and executive director. “Much like bars, restaurants and sports events, fitness is experiencing a real ‘live revival’, as people make up for lost time with a renewed appreciation for real-world social settings.

“Many people have missed the thrill of a busy class and the extra motivation you get from working out with others while being led by a rockstar instructor.”

3. The human factor
Two-thirds of gym members prefer working out with others as opposed to alone, with live fitness classes cited as the most popular offering at the gym

With strong consumer demand for social connection driving the live revival, it’s inevitable the people working in clubs will have a vital role to play.

Great instructors are identified as the single most important factor for gym-goers when choosing a live class, favoured by 28 per cent, ahead of the quality of music (24 per cent) and type of class (21 per cent).

Quality instructors are cited as a key component of the live revival, meeting strong consumer demand for added motivation and deeper connection in their workouts.

Having great people is particularly important for winning new members – 30 per cent of club prospects say “a good atmosphere” is a key factor in choosing a gym to join, while 59 per cent say staff are also a consideration.

“Despite the digital advances made during the pandemic, it’s our people who drove members to join clubs in the first place, and as you’ll see in this report, it’s our people who are proving the key to bringing them back,” says Phillip Mills.

4. The secret sauce
Live classes are more than twice as appealing as livestream options at home, although 80 per cent of gym members plan to continue using digital workouts in addition to live workouts

What’s the perfect blend of live and digital workouts in the new age of fitness? It’s a question taxing many club operators and one which the report sets out to answer through the latest data and examples of success from various markets.

Omnichannel fitness – a blend of in-gym and digital home workouts – is tipped to gain traction as we emerge from the pandemic, with the majority of exercisers (59 per cent) favouring a 60:40 split between gym and home workouts. Far from being simple stop-gaps to tide the industry over during the COVID pandemic, livestream and on-demand have become vital additions to clubs’ long-term digital offerings, with 80 per cent of members planning to continue using them post-pandemic.

And though live fitness experiences remain the pinnacle, the digital fitness boom and the growth of home working mean today’s fitness consumers demand a connected fitness experience that offers convenience and enables them to maintain a more active lifestyle.

Seamlessly linking live and digital will be key to club success. High-class digital offerings can help clubs win new fans online, build brand affinity, and then eventually convert them to becoming full members of the club.

5. HIIT is still hot
HIIT is the most popular fitness class, favoured by 32 per cent of participants, closely followed by indoor cycling at 30 per cent and dance classes at 29 per cent.

In an industry as notoriously trend-driven as fitness, HIIT is proving the exception to rule. Having dominated most of the last decade, HIIT is hotter than ever, with 32 per cent of consumers listing it as their favourite class format.

But it’s not just HIIT-heads who are loyal – 58 per cent of members say they would likely cancel their membership if their gym took away their favourite class, regardless of the genre.

Participants are also highly discerning, with 86 per cent choosing to do branded classes, and 62 per cent stating the presence of quality elements (the quality of music, instructors, equipment, choreography) are key to deciding which classes they attend.

In a world of endless quantity, it’s never been more vital to focus on quality, particularly from a digital perspective. With Youtube chock-full of free, average fitness content, clubs need to ensure they’re providing world-class content to keep members engaged and willing to pay.

6. Beginners are embracing fitness
Lockdowns have also spawned a new generation of fitness fans, with 27 per cent of regular exercisers describing themselves as ‘absolute beginners’

Lockdown saw a new segment of fans who have taken tentative first steps into health and fitness and are now deciding what comes next, with 27 per cent of regular exercisers describing themselves as ‘absolute beginners’.But who are these new market entrants? And what do they want from a fitness experience?

Opportunities abound for the health and fitness operators who can appeal to these groups and understand the unique barriers to exercise they face. Although 81 per cent of beginners are interested in group activities, 66 per cent say they currently prefer to exercise alone, suggesting a confidence chasm that needs to be bridged before beginners feel fully comfortable.

Instructors and wider staff have a key role to play in ensuring they feel welcome, while helping beginners find intrinsic motivation to exercise will be key to their long-term adherence.

7. Total fitness transcendence
The workplace wellness market is opening up new opportunities for health club operators

As home working becomes more prevalent and the boundaries between work and play are blurred, so too are the distinctions around the provision of fitness services, creating significant opportunities for clubs.

Employers are increasingly recognising the benefits of an active workforce and their responsibility to support this, while employees are gravitating towards companies that care, so the offer of quality fitness services is becoming a key differentiator.

The impact that wellness offerings can have on both work performance and employee health is also accelerating their prevalence, creating lucrative opportunities for omnichannel fitness providers to reach lucrative new audiences.

For clubs, the ability to demonstrate the scientifically proven impact of workouts will place you in a strong position to succeed in the workplace wellness market, where return on investment (ROI) carries great weight among decision-makers.

Key findings

• 84% of gym members also work out at home

• Gym members are more than twice as likely to use at-home fitness options when compared to non-gym goers

• 86% of group fitness participants are doing a branded class

• On average, 27% of fitness consumers consider themselves absolute beginners. This ranges from 69% in Japan to 14% in the Middle East

• 67% of beginners say they prefer to work out alone

• 35% of the sample exercise to reduce stress

• 59% of those who have access to fitness and wellness services through their employer make use of them

• 59% of people surveyed favour a split of 60:40 between gym and at-home workouts

59 per cent of people surveyed favour a 60:40 split between gym and at-home workouts / photo: les mills
The pandemic has prompted consumers to prioritise their health / photo: les mills
The pandemic has prompted consumers to prioritise their health / photo: les mills
Great instructors are cited as the single most important draw / photo: les mills
Great instructors are cited as the single most important draw / photo: les mills
Members will continue to blend live classes with digital classes / photo: les mills
Members will continue to blend live classes with digital classes / photo: les mills
https://www.leisureopportunities.co.uk/images/2021/796542_196273.jpg
Qualtrics surveyed 12,157 consumers in 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Les Mills
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Insight: Global fitness report

Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports

By Jak Phillips | Published in Health Club Management 2021 issue 9
After ‘enforced’ workouts at home, live classes are booming again / photo: les mills
After ‘enforced’ workouts at home, live classes are booming again / photo: les mills
Class occupancy has reached 120% of pre-pandemic levels in markets where capacity restrictions have been lifted

The Les Mills 2021 Global Fitness Report explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in the years to come.

The study reached consumers in the USA, Brazil, the UK, Germany, Norway, Sweden, Finland, Denmark, Saudi Arabia, the UAE, China, Japan, Russia, Australia and India.

It found gyms around the world are experiencing a ‘live revival’, with fitness fans eager to get back to working out with friends for motivation and social connection after months of solitary home workouts.

As well as the return of live workouts, the report explores how digital offerings are likely to evolve beyond the pandemic and what strategies fitness operators can deploy to provide the optimal mix between live and digital offerings to meet the increasingly sophisticated needs of members.

“As the fitness industry continues its rapid expansion, the margin between success and failure becomes ever finer,” notes Les Mills founder and executive director, Phillip Mills, in the report’s foreword.

“Against a backdrop of fierce competition and fast-changing trends, razor-sharp insight and excellent execution are the keys to stealing a march on your rivals.”

Below is a snapshot of seven key trends highlighted by the report.

More: www.HCMmag.com/LMGFR

1. The new fitness industry landscape
Gyms worldwide are making strong recoveries in terms of member returns and financials

COVID-19 has forced all businesses to re-think their go-to-market strategies. For fitness providers, this has meant using the pandemic as a catalyst for a completely new approach to meeting people’s fitness needs.

The pandemic has prompted consumers to prioritise their health, with 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent regularly exercise (or soon plan to).

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport. This presents growth opportunities for fitness providers as COVID-19 restrictions are lifted and their clubs return to full capacity.

The report finds clubs worldwide making strong recoveries since reopening and in markets where restrictions have lifted, operators are reporting increased member activity compared to pre-COVID levels, and decisive eagerness among new joiners.

Major players such as David Lloyd Leisure in the UK (see www.HCMmag.com/RussellBarnes) have already surpassed pre-COVID membership levels, while Planet Fitness, Pure Gym, and The Gym Group have all released strong earnings reports in recent weeks, demonstrating resurgence among club operators in some world regions.

2. Live revival
Class attendances are at 120 per cent of pre-COVID levels in markets where restrictions have been lifted

Despite fears the COVID-inspired home fitness boom would spell the end for fitness facilities, research suggests social live fitness experiences are driving the club recovery, with 85 per cent of gymgoers stating they’re interested in trying live classes in their health club. Meanwhile, class occupancy has reached 120 per cent of pre-COVID levels in markets where capacity restrictions have been lifted.

After a year of enforced home workouts, appetite for live fitness experiences in groups is soaring. Two-thirds of gym members (67 per cent) say they prefer working out in groups, while live classes in club are nearly twice as popular as doing livestream classes at home (favoured by 44 per cent of members vs 23 per cent).

“After months of being stuck at home, people can’t wait to get back to fitness facilities and enjoy their favourite workouts with familiar faces,” says Phillip Mills, Les Mills founder and executive director. “Much like bars, restaurants and sports events, fitness is experiencing a real ‘live revival’, as people make up for lost time with a renewed appreciation for real-world social settings.

“Many people have missed the thrill of a busy class and the extra motivation you get from working out with others while being led by a rockstar instructor.”

3. The human factor
Two-thirds of gym members prefer working out with others as opposed to alone, with live fitness classes cited as the most popular offering at the gym

With strong consumer demand for social connection driving the live revival, it’s inevitable the people working in clubs will have a vital role to play.

Great instructors are identified as the single most important factor for gym-goers when choosing a live class, favoured by 28 per cent, ahead of the quality of music (24 per cent) and type of class (21 per cent).

Quality instructors are cited as a key component of the live revival, meeting strong consumer demand for added motivation and deeper connection in their workouts.

Having great people is particularly important for winning new members – 30 per cent of club prospects say “a good atmosphere” is a key factor in choosing a gym to join, while 59 per cent say staff are also a consideration.

“Despite the digital advances made during the pandemic, it’s our people who drove members to join clubs in the first place, and as you’ll see in this report, it’s our people who are proving the key to bringing them back,” says Phillip Mills.

4. The secret sauce
Live classes are more than twice as appealing as livestream options at home, although 80 per cent of gym members plan to continue using digital workouts in addition to live workouts

What’s the perfect blend of live and digital workouts in the new age of fitness? It’s a question taxing many club operators and one which the report sets out to answer through the latest data and examples of success from various markets.

Omnichannel fitness – a blend of in-gym and digital home workouts – is tipped to gain traction as we emerge from the pandemic, with the majority of exercisers (59 per cent) favouring a 60:40 split between gym and home workouts. Far from being simple stop-gaps to tide the industry over during the COVID pandemic, livestream and on-demand have become vital additions to clubs’ long-term digital offerings, with 80 per cent of members planning to continue using them post-pandemic.

And though live fitness experiences remain the pinnacle, the digital fitness boom and the growth of home working mean today’s fitness consumers demand a connected fitness experience that offers convenience and enables them to maintain a more active lifestyle.

Seamlessly linking live and digital will be key to club success. High-class digital offerings can help clubs win new fans online, build brand affinity, and then eventually convert them to becoming full members of the club.

5. HIIT is still hot
HIIT is the most popular fitness class, favoured by 32 per cent of participants, closely followed by indoor cycling at 30 per cent and dance classes at 29 per cent.

In an industry as notoriously trend-driven as fitness, HIIT is proving the exception to rule. Having dominated most of the last decade, HIIT is hotter than ever, with 32 per cent of consumers listing it as their favourite class format.

But it’s not just HIIT-heads who are loyal – 58 per cent of members say they would likely cancel their membership if their gym took away their favourite class, regardless of the genre.

Participants are also highly discerning, with 86 per cent choosing to do branded classes, and 62 per cent stating the presence of quality elements (the quality of music, instructors, equipment, choreography) are key to deciding which classes they attend.

In a world of endless quantity, it’s never been more vital to focus on quality, particularly from a digital perspective. With Youtube chock-full of free, average fitness content, clubs need to ensure they’re providing world-class content to keep members engaged and willing to pay.

6. Beginners are embracing fitness
Lockdowns have also spawned a new generation of fitness fans, with 27 per cent of regular exercisers describing themselves as ‘absolute beginners’

Lockdown saw a new segment of fans who have taken tentative first steps into health and fitness and are now deciding what comes next, with 27 per cent of regular exercisers describing themselves as ‘absolute beginners’.But who are these new market entrants? And what do they want from a fitness experience?

Opportunities abound for the health and fitness operators who can appeal to these groups and understand the unique barriers to exercise they face. Although 81 per cent of beginners are interested in group activities, 66 per cent say they currently prefer to exercise alone, suggesting a confidence chasm that needs to be bridged before beginners feel fully comfortable.

Instructors and wider staff have a key role to play in ensuring they feel welcome, while helping beginners find intrinsic motivation to exercise will be key to their long-term adherence.

7. Total fitness transcendence
The workplace wellness market is opening up new opportunities for health club operators

As home working becomes more prevalent and the boundaries between work and play are blurred, so too are the distinctions around the provision of fitness services, creating significant opportunities for clubs.

Employers are increasingly recognising the benefits of an active workforce and their responsibility to support this, while employees are gravitating towards companies that care, so the offer of quality fitness services is becoming a key differentiator.

The impact that wellness offerings can have on both work performance and employee health is also accelerating their prevalence, creating lucrative opportunities for omnichannel fitness providers to reach lucrative new audiences.

For clubs, the ability to demonstrate the scientifically proven impact of workouts will place you in a strong position to succeed in the workplace wellness market, where return on investment (ROI) carries great weight among decision-makers.

Key findings

• 84% of gym members also work out at home

• Gym members are more than twice as likely to use at-home fitness options when compared to non-gym goers

• 86% of group fitness participants are doing a branded class

• On average, 27% of fitness consumers consider themselves absolute beginners. This ranges from 69% in Japan to 14% in the Middle East

• 67% of beginners say they prefer to work out alone

• 35% of the sample exercise to reduce stress

• 59% of those who have access to fitness and wellness services through their employer make use of them

• 59% of people surveyed favour a split of 60:40 between gym and at-home workouts

59 per cent of people surveyed favour a 60:40 split between gym and at-home workouts / photo: les mills
The pandemic has prompted consumers to prioritise their health / photo: les mills
The pandemic has prompted consumers to prioritise their health / photo: les mills
Great instructors are cited as the single most important draw / photo: les mills
Great instructors are cited as the single most important draw / photo: les mills
Members will continue to blend live classes with digital classes / photo: les mills
Members will continue to blend live classes with digital classes / photo: les mills
https://www.leisureopportunities.co.uk/images/2021/796542_196273.jpg
Qualtrics surveyed 12,157 consumers in 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Les Mills
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites