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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Train and retain

Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery

Published in Health Club Management 2021 issue 3
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector

Apprenticeships have a long-standing reputation as a reliable training tool, usually associated with young learners entering a profession.

While this is indeed one role for apprenticeships in workforce development, their potential is far greater than simply recruiting youngsters wishing to ‘earn and learn’.

The Department for Education described apprenticeship training as “the key to unlocking productivity” while last month’s National Apprenticeship Week ran under the theme “Build the Future”. Both these bold statements are true. Today’s apprenticeships have the potential to train older and more experienced colleagues right up to senior management level. They can attract strong candidates looking for a clear career pathway to the top and – importantly – have the power to retain top talent within an organisation.

When it comes to developing people’s skills and knowledge, future-proofing your workforce and retaining the best in the business, apprenticeships are hard to beat. And as we emerge from three successive COVID-19 lockdowns ready to rebuild our sector and workforce, their potential to help is hard to ignore.

“Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector,” says Tad Chapman, head of end-point assessment at Active IQ. “Apprenticeships not only provide an excellent route into our industry but also a fantastic career pathway that will future-proof workforce development by retaining – as well as training – the best talent in an organisation.”

Challenging perception
Hampering this, however, are many myths and misperceptions which need to be challenged before the leisure industry can fully realise the potential of apprenticeships.

“Despite the best efforts of Government, industry, leading training providers and awarding organisations like ourselves, common misperceptions remain. Also, apprenticeships are sometimes considered an afterthought or a quick route to free training,” says Tad.

“In fact, there are diverse and varied apprenticeships on offer from entry level right up to degree and management level,” he explains. “The idea you can start out as a lifeguard or gym instructor and train your way up to general manager or CEO isn’t far-fetched: the career pathway is clear and accessible.”

Releasing untapped potential
“Employers need to recognise the newest apprenticeship standards run from Level 2 – such as a community activator coach or leisure team member – right up to level 6 and 7, including chartered manager and senior leader,” says Tad. “The potential for apprentices to extend way beyond entry level recruitment and reach management and degree level is a valuable retention tool for operators and employers who can hold onto their brightest talent.”

Growth area
Apprenticeships are an important growth area for the physical activity workforce with skills-based, on-the-job learning of immense value in these public-facing roles. In addition, Tad is seeing rising demand for sector-specific but non-physical-activity-based roles, such as customer service, digital skills, finance, warehousing and facilities management. “The whole sector needs to expand its view and recognise that apprenticeships can support all aspects of a leisure facility’s business,” he says. “At Active IQ we carry out end-point assessment for a broad range of sectors from transport to facilities management and there’s plenty to be learned from these industries and applied to the leisure trade.”

Back on track post-lockdown
Lockdown had a devastating impact on the leisure sector with facilities forced to close and a high percentage of staff put on furlough. On-the-job training suffered greatly as face-to-face interaction ground to a halt. Post-lockdown, restoring confidence in colleagues and members, reviving training programmes and renewing optimism will be key. Apprenticeships can help by offering a cost-effective, clearly mapped route to put people’s careers back on track. And after such uncertain and turbulent times, there’s a lot to be said for the structure and security offered by apprenticeships and the end-point assessment process.

Find out more: www.activeiq.co.uk

Tad Chapman

Active IQ is one of the first End-point Assessment Organisations (EPAOs) within the physical activity sector to be approved on the Register of End-point Assessment Organisations.

With unmatched expertise it offers 15 End-point Assessments (EPAs) for the new apprenticeship standards including these most pertinent to the leisure sector:

• Business administrator
• Community activator coach
• Community sport and health officer
• Customer service practitioner
• Facilities management supervisor
• Leisure duty manager
• Leisure team member
• Personal trainer
• Team leader/supervisor

https://www.leisureopportunities.co.uk/images/2021/593309_341386.jpg
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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ExCeL London, London, United Kingdom
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Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Train and retain

Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery

Published in Health Club Management 2021 issue 3
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector

Apprenticeships have a long-standing reputation as a reliable training tool, usually associated with young learners entering a profession.

While this is indeed one role for apprenticeships in workforce development, their potential is far greater than simply recruiting youngsters wishing to ‘earn and learn’.

The Department for Education described apprenticeship training as “the key to unlocking productivity” while last month’s National Apprenticeship Week ran under the theme “Build the Future”. Both these bold statements are true. Today’s apprenticeships have the potential to train older and more experienced colleagues right up to senior management level. They can attract strong candidates looking for a clear career pathway to the top and – importantly – have the power to retain top talent within an organisation.

When it comes to developing people’s skills and knowledge, future-proofing your workforce and retaining the best in the business, apprenticeships are hard to beat. And as we emerge from three successive COVID-19 lockdowns ready to rebuild our sector and workforce, their potential to help is hard to ignore.

“Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector,” says Tad Chapman, head of end-point assessment at Active IQ. “Apprenticeships not only provide an excellent route into our industry but also a fantastic career pathway that will future-proof workforce development by retaining – as well as training – the best talent in an organisation.”

Challenging perception
Hampering this, however, are many myths and misperceptions which need to be challenged before the leisure industry can fully realise the potential of apprenticeships.

“Despite the best efforts of Government, industry, leading training providers and awarding organisations like ourselves, common misperceptions remain. Also, apprenticeships are sometimes considered an afterthought or a quick route to free training,” says Tad.

“In fact, there are diverse and varied apprenticeships on offer from entry level right up to degree and management level,” he explains. “The idea you can start out as a lifeguard or gym instructor and train your way up to general manager or CEO isn’t far-fetched: the career pathway is clear and accessible.”

Releasing untapped potential
“Employers need to recognise the newest apprenticeship standards run from Level 2 – such as a community activator coach or leisure team member – right up to level 6 and 7, including chartered manager and senior leader,” says Tad. “The potential for apprentices to extend way beyond entry level recruitment and reach management and degree level is a valuable retention tool for operators and employers who can hold onto their brightest talent.”

Growth area
Apprenticeships are an important growth area for the physical activity workforce with skills-based, on-the-job learning of immense value in these public-facing roles. In addition, Tad is seeing rising demand for sector-specific but non-physical-activity-based roles, such as customer service, digital skills, finance, warehousing and facilities management. “The whole sector needs to expand its view and recognise that apprenticeships can support all aspects of a leisure facility’s business,” he says. “At Active IQ we carry out end-point assessment for a broad range of sectors from transport to facilities management and there’s plenty to be learned from these industries and applied to the leisure trade.”

Back on track post-lockdown
Lockdown had a devastating impact on the leisure sector with facilities forced to close and a high percentage of staff put on furlough. On-the-job training suffered greatly as face-to-face interaction ground to a halt. Post-lockdown, restoring confidence in colleagues and members, reviving training programmes and renewing optimism will be key. Apprenticeships can help by offering a cost-effective, clearly mapped route to put people’s careers back on track. And after such uncertain and turbulent times, there’s a lot to be said for the structure and security offered by apprenticeships and the end-point assessment process.

Find out more: www.activeiq.co.uk

Tad Chapman

Active IQ is one of the first End-point Assessment Organisations (EPAOs) within the physical activity sector to be approved on the Register of End-point Assessment Organisations.

With unmatched expertise it offers 15 End-point Assessments (EPAs) for the new apprenticeship standards including these most pertinent to the leisure sector:

• Business administrator
• Community activator coach
• Community sport and health officer
• Customer service practitioner
• Facilities management supervisor
• Leisure duty manager
• Leisure team member
• Personal trainer
• Team leader/supervisor

https://www.leisureopportunities.co.uk/images/2021/593309_341386.jpg
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
Latest News
Basic-Fit lost 10 per cent of its members during Q1 2021, as 94 per cent ...
Latest News
A bid to engage politicians in exercise has inspired the launch of a new global ...
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
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IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
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EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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