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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
HCM magazine
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM Magazine
Supplier showcase
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
HCM Magazine
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
Latest News
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a ...
Latest News
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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