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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
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TVS was selected because of its dual ability to address acoustic requirements and specify, supply and install high quality sports flooring solutions
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The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
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Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
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Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
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Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
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Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Wearable technology solutions
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Property & Tenders
11 - 25 Union St, London SE1 1SD
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Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Uniforms
Service Sport: Uniforms
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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