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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Write to reply: Letters to the editor

Published in Health Club Management 2020 issue 2
Ageing by example
Jo Cherrett, COO, Trafford Leisure
Jo Cherrett

Research by Public Health England (PHE) and ukactive shows older people generally feel more self-conscious when exercising in public and frequent gyms less often than other age groups, with as many as 14 per cent of over-55s in the UK not exercising at all.

Ageing is a hot topic, with PHE and the Centre for Ageing Better campaigning to stop age being a barrier to physical activity.

At Trafford Leisure we’ve been actively employing older people for some time. The average age of our class instructors is 46-years-old and at least one instructor at each site is aged over 50. Many of our instructors see their fitness careers lasting in to their seventies, and with an average customer age of 45 and rising, we must be doing something right!

The age of our staff encourages, inspires and motivates many of our older customers. Some of our instructors have returned to work from surgery, cancer and other medical conditions, demonstrating to our customers that exercise is relevant to all ages, can help prolong mobility and actively promotes recovery from medical procedures and conditions. Rather than using age as a barrier to exercise, they become role models for the Trafford community.

"We lead by example with both staff and customers, treating physical activity as part of their lives, whether they’re eight- or 80-years-old"

Pete Lockwood is a Level three fitness instructor in his fifties, who teaches many classes, including Spinning and Body Pump. He designs fitness programmes for our medical health referral customers.

Pete suffers with asthma and willingly shares this fact with customers, demonstrating how exercise can ease his symptoms.

We’ve made efforts to make our classes inclusive to all, actively encouraging older people with special rates and bespoke classes, including Falls Prevention Sessions, Simple Circuits, Water Wellness and Walking Football. Sport and leisure is no longer the domain of the young and this isn’t a fad or a trend, we lead by example with both staff and customers, treating physical activity as part of their lives, whether they’re eight- or 80-years-old.

Trafford Leisure is actively employing and attracting older people to exercise, with an average customer age of 45
Make exercise referral more clinically meaningful
Stuart Stokes, MD, ReferAll
Stuart Stokes

Evidence, published in the Journal of Epidemiology and Community Health, shows the benefits of exercise referral schemes (EOR) are not as large as hoped and concludes UK roll-out needs to be rethought, to maximise effectiveness.

The report drew on measurements including BMI, BP and resting heart rate from 23,731 active participants in 13 schemes. Despite analysis revealing significant improvements in these measures, when figures were compared with thresholds for clinical meaningfulness, the size of changes was small, meaning their impact is unclear.

So how can EOR providers ensure they’re producing ‘meaningful’ results? The issue isn’t solely a lack of data – this was the largest study to date – it’s also that schemes aren’t recruiting the right people.

If we go back to basics, EOR’s aim is to increase activity levels; this is how ‘success’ is measured. Therefore, to get meaningful results, schemes must only recruit those who are genuinely inactive. If a person doesn’t meet inclusion criteria, you’re undermining the impact of the service if you bring them into a scheme.

People surveyed for last years’ report were, on aggregate, already ‘moderately active’. Although they became more active, this change was not seen as positive, as they started from an already active point.

"If we go back to basics, EOR’s aim is to increase activity levels; this is how ‘success’ is measured. Therefore, to get meaningful results, schemes must only recruit those who are genuinely inactive"

In order to get sought-after, clinically meaningful results, operators need to tighten up the access to EOR.

Don’t feel obliged to take inappropriate people simply because they’ve been referred. Be strict about pre-screening, consider deploying a standardised questionnaire and consider asking questions about sleeping, diet and wellbeing scores. Being inactive has a significant effect on these. Your aim is to move people from an inactive status to an active one. Only then can you collect the right type of data to prove EOR works.

It’s what goes in that matters. Who you select will, quite literally, determine the success or failure of your EOR scheme, as well as funding for future schemes and – further down the line – the results of future studies such as these.

Don’t feel obliged to take inappropriate people onto referral programmes simply because they’ve been referred, says Stokes PHOTO: SHUTTERSTOCK.COM/ Dmytro Zinkevych
http://www.leisureopportunities.com/images/imagesX/412270_812672.jpg
'We lead by example with both staff and customers, treating physical activity as part of their lives, whether they're eight or eighty years old' – Jo Cherrett, COO of @Traffordleisure writes in...
Jo Cherrett, Trafford Leisure Stuart Stokes, ReferAll,active ageing, exercise referral
People
There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
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Ed Stanbury

BLOK: CEO and co-founder
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Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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27-29 Mar 2020
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features

Write to reply: Letters to the editor

Published in Health Club Management 2020 issue 2
Ageing by example
Jo Cherrett, COO, Trafford Leisure
Jo Cherrett

Research by Public Health England (PHE) and ukactive shows older people generally feel more self-conscious when exercising in public and frequent gyms less often than other age groups, with as many as 14 per cent of over-55s in the UK not exercising at all.

Ageing is a hot topic, with PHE and the Centre for Ageing Better campaigning to stop age being a barrier to physical activity.

At Trafford Leisure we’ve been actively employing older people for some time. The average age of our class instructors is 46-years-old and at least one instructor at each site is aged over 50. Many of our instructors see their fitness careers lasting in to their seventies, and with an average customer age of 45 and rising, we must be doing something right!

The age of our staff encourages, inspires and motivates many of our older customers. Some of our instructors have returned to work from surgery, cancer and other medical conditions, demonstrating to our customers that exercise is relevant to all ages, can help prolong mobility and actively promotes recovery from medical procedures and conditions. Rather than using age as a barrier to exercise, they become role models for the Trafford community.

"We lead by example with both staff and customers, treating physical activity as part of their lives, whether they’re eight- or 80-years-old"

Pete Lockwood is a Level three fitness instructor in his fifties, who teaches many classes, including Spinning and Body Pump. He designs fitness programmes for our medical health referral customers.

Pete suffers with asthma and willingly shares this fact with customers, demonstrating how exercise can ease his symptoms.

We’ve made efforts to make our classes inclusive to all, actively encouraging older people with special rates and bespoke classes, including Falls Prevention Sessions, Simple Circuits, Water Wellness and Walking Football. Sport and leisure is no longer the domain of the young and this isn’t a fad or a trend, we lead by example with both staff and customers, treating physical activity as part of their lives, whether they’re eight- or 80-years-old.

Trafford Leisure is actively employing and attracting older people to exercise, with an average customer age of 45
Make exercise referral more clinically meaningful
Stuart Stokes, MD, ReferAll
Stuart Stokes

Evidence, published in the Journal of Epidemiology and Community Health, shows the benefits of exercise referral schemes (EOR) are not as large as hoped and concludes UK roll-out needs to be rethought, to maximise effectiveness.

The report drew on measurements including BMI, BP and resting heart rate from 23,731 active participants in 13 schemes. Despite analysis revealing significant improvements in these measures, when figures were compared with thresholds for clinical meaningfulness, the size of changes was small, meaning their impact is unclear.

So how can EOR providers ensure they’re producing ‘meaningful’ results? The issue isn’t solely a lack of data – this was the largest study to date – it’s also that schemes aren’t recruiting the right people.

If we go back to basics, EOR’s aim is to increase activity levels; this is how ‘success’ is measured. Therefore, to get meaningful results, schemes must only recruit those who are genuinely inactive. If a person doesn’t meet inclusion criteria, you’re undermining the impact of the service if you bring them into a scheme.

People surveyed for last years’ report were, on aggregate, already ‘moderately active’. Although they became more active, this change was not seen as positive, as they started from an already active point.

"If we go back to basics, EOR’s aim is to increase activity levels; this is how ‘success’ is measured. Therefore, to get meaningful results, schemes must only recruit those who are genuinely inactive"

In order to get sought-after, clinically meaningful results, operators need to tighten up the access to EOR.

Don’t feel obliged to take inappropriate people simply because they’ve been referred. Be strict about pre-screening, consider deploying a standardised questionnaire and consider asking questions about sleeping, diet and wellbeing scores. Being inactive has a significant effect on these. Your aim is to move people from an inactive status to an active one. Only then can you collect the right type of data to prove EOR works.

It’s what goes in that matters. Who you select will, quite literally, determine the success or failure of your EOR scheme, as well as funding for future schemes and – further down the line – the results of future studies such as these.

Don’t feel obliged to take inappropriate people onto referral programmes simply because they’ve been referred, says Stokes PHOTO: SHUTTERSTOCK.COM/ Dmytro Zinkevych
http://www.leisureopportunities.com/images/imagesX/412270_812672.jpg
'We lead by example with both staff and customers, treating physical activity as part of their lives, whether they're eight or eighty years old' – Jo Cherrett, COO of @Traffordleisure writes in...
Jo Cherrett, Trafford Leisure Stuart Stokes, ReferAll,active ageing, exercise referral
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Latest News
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
Latest News
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for ...
Latest News
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's ...
Latest News
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March ...
Latest News
A new national campaign has been launched to encourage people to stay physically active at ...
Latest News
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and ...
Latest News
Gym operators are pivoting to digital in a stampede to engage with members during the ...
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Leading organisations in the physical activity sector have urged chancellor Rishi Sunak to provide urgent ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
FunXtion International BV: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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