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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 1
More appreciation – and pay – for instructors
Ross Perriam, chief executive, EMDUK

Every year, it’s interesting to see the release of The American College of Sports Medicine (ACSM) worldwide survey of fitness trends, as it always triggers much debate and discussion.

While the usual suspects like HIIT training and wearable technology maintain their place on the list, it’s the inclusion of the ‘importance of employing certified fitness professionals’ which we feel is particularly significant.

Being the National Governing Body for group exercise, it’s obviously great to see Group Exercise flying high at number two, but this wouldn’t be there without correctly qualified instructors in place.

In our opinion, fitness instructors are the main reason that over three million more people are participating in group exercise than two years ago [1], by providing effective, motivating fitness sessions that keep those participants coming back.

We want to ensure that instructors are given the recognition and remuneration they deserve. Many are still paid similar rates to those paid to instructors in the 1990s, despite the pivotal role they play in retaining members for leading operators.

This is driving some to look at leaving the sector. The recent IHRSA European CEO Study Report showed a concern from European fitness leaders about operators in the industry being able to recruit and retain enough qualified staff.

"We want to ensure instructors are given the remuneration they deserve. Many are paid similar rates to those paid in the 1990s, despite the pivotal role they play in retaining members"

We're under no illusions; this recognition won't happen overnight, but this high-level acknowledgement of their efforts is a positive start to that journey.

[1] EMD UK (2018) - Group Exercise National Survey

Fitness instructors often don’t receive credit for the contribution they make to a club’s success PHOTO: IMAGE COURTESY OF MYZONE
PTs and boutique gyms can thrive side by side
Paul Swainson, head of PT, Future Fit Training

I read with interest James Balfour’s interview in HCM November/December 2018.

I’m a huge fan of the 1Rebel brand and the innovation it’s brought to the industry. I also have no doubt that 1Rebel members can get great results from attending classes regularly.

But I have to disagree with James’s belief that the market for personal training will decline as a result of the growth in boutique fitness.

He suggests personal trainers “will watch you do press ups for an hour and charge you £60”.

That’s a dated perception which has been on the wane for some time, and while there are still some PTs that perpetuate it by hoping to earn a living purely from supervising workouts in isolation, we now better appreciate the realities of what’s required to help people adopt healthy lifestyles and achieve results.

As a consequence, personal trainers that don’t change their approach will be – quite rightly – left behind.

“Will boutiques take market share from PTs? Yes, definitely, but will they trigger a significant decline in the demand for personal training? I don’t think so”

A quality PT will provide tailored exercise programmes, one-to-one coaching and support and will work on behaviour change to instill intrinsic motivation and increase adherence. They will also offer nutrition advice.

As great as a 45-minute indoor cycling class may be, can it provide all of the above? Can two, three or four classes a week do that? Even with eucalyptus-infused towels on offer? (I jest).

Granted 1Rebel instructors are fantastic, and could offer individual advice, guidance and motivation outside classes, but then we start to blur the lines between roles and services.

Trainers are shifting towards offering more experiences themselves. For example, the popularity of small group training classes is increasing as fitness professionals become more aware of the power of building a tribe mentality among their clients.

Will boutiques take market share from PTs? Yes, definitely, in the same way that online fitness media and conventional gym classes do.

But will they trigger a significant decline in the demand for personal training?

I don’t think so – it’s not that PTs are at risk, it’s more that the nature of the service will be redefined as the market evolves, driving a jump in professionalism, quality and skill that can only benefit the whole industry.

James Balfour said he believed the demand for personal training will decline as the boutique market grows IMAGE COURTESY OF 1REBEL
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More appreciation – and pay – for instructors
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
People
We offer career progression and decent pay and retain 85–90% of staff each year
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
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Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
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Click on a catalogue to view it online
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Trade associations
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22-23 Sep 2020
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Online,
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ExCeL London, London, United Kingdom
Diary dates

features

Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 1
More appreciation – and pay – for instructors
Ross Perriam, chief executive, EMDUK

Every year, it’s interesting to see the release of The American College of Sports Medicine (ACSM) worldwide survey of fitness trends, as it always triggers much debate and discussion.

While the usual suspects like HIIT training and wearable technology maintain their place on the list, it’s the inclusion of the ‘importance of employing certified fitness professionals’ which we feel is particularly significant.

Being the National Governing Body for group exercise, it’s obviously great to see Group Exercise flying high at number two, but this wouldn’t be there without correctly qualified instructors in place.

In our opinion, fitness instructors are the main reason that over three million more people are participating in group exercise than two years ago [1], by providing effective, motivating fitness sessions that keep those participants coming back.

We want to ensure that instructors are given the recognition and remuneration they deserve. Many are still paid similar rates to those paid to instructors in the 1990s, despite the pivotal role they play in retaining members for leading operators.

This is driving some to look at leaving the sector. The recent IHRSA European CEO Study Report showed a concern from European fitness leaders about operators in the industry being able to recruit and retain enough qualified staff.

"We want to ensure instructors are given the remuneration they deserve. Many are paid similar rates to those paid in the 1990s, despite the pivotal role they play in retaining members"

We're under no illusions; this recognition won't happen overnight, but this high-level acknowledgement of their efforts is a positive start to that journey.

[1] EMD UK (2018) - Group Exercise National Survey

Fitness instructors often don’t receive credit for the contribution they make to a club’s success PHOTO: IMAGE COURTESY OF MYZONE
PTs and boutique gyms can thrive side by side
Paul Swainson, head of PT, Future Fit Training

I read with interest James Balfour’s interview in HCM November/December 2018.

I’m a huge fan of the 1Rebel brand and the innovation it’s brought to the industry. I also have no doubt that 1Rebel members can get great results from attending classes regularly.

But I have to disagree with James’s belief that the market for personal training will decline as a result of the growth in boutique fitness.

He suggests personal trainers “will watch you do press ups for an hour and charge you £60”.

That’s a dated perception which has been on the wane for some time, and while there are still some PTs that perpetuate it by hoping to earn a living purely from supervising workouts in isolation, we now better appreciate the realities of what’s required to help people adopt healthy lifestyles and achieve results.

As a consequence, personal trainers that don’t change their approach will be – quite rightly – left behind.

“Will boutiques take market share from PTs? Yes, definitely, but will they trigger a significant decline in the demand for personal training? I don’t think so”

A quality PT will provide tailored exercise programmes, one-to-one coaching and support and will work on behaviour change to instill intrinsic motivation and increase adherence. They will also offer nutrition advice.

As great as a 45-minute indoor cycling class may be, can it provide all of the above? Can two, three or four classes a week do that? Even with eucalyptus-infused towels on offer? (I jest).

Granted 1Rebel instructors are fantastic, and could offer individual advice, guidance and motivation outside classes, but then we start to blur the lines between roles and services.

Trainers are shifting towards offering more experiences themselves. For example, the popularity of small group training classes is increasing as fitness professionals become more aware of the power of building a tribe mentality among their clients.

Will boutiques take market share from PTs? Yes, definitely, in the same way that online fitness media and conventional gym classes do.

But will they trigger a significant decline in the demand for personal training?

I don’t think so – it’s not that PTs are at risk, it’s more that the nature of the service will be redefined as the market evolves, driving a jump in professionalism, quality and skill that can only benefit the whole industry.

James Balfour said he believed the demand for personal training will decline as the boutique market grows IMAGE COURTESY OF 1REBEL
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/imagesX/HCM2019_1reply.jpg
More appreciation – and pay – for instructors
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness software
Go Do.Fitness: Fitness software
Software
Volution.fit: Software
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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