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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 1
More appreciation – and pay – for instructors
Ross Perriam, chief executive, EMDUK

Every year, it’s interesting to see the release of The American College of Sports Medicine (ACSM) worldwide survey of fitness trends, as it always triggers much debate and discussion.

While the usual suspects like HIIT training and wearable technology maintain their place on the list, it’s the inclusion of the ‘importance of employing certified fitness professionals’ which we feel is particularly significant.

Being the National Governing Body for group exercise, it’s obviously great to see Group Exercise flying high at number two, but this wouldn’t be there without correctly qualified instructors in place.

In our opinion, fitness instructors are the main reason that over three million more people are participating in group exercise than two years ago [1], by providing effective, motivating fitness sessions that keep those participants coming back.

We want to ensure that instructors are given the recognition and remuneration they deserve. Many are still paid similar rates to those paid to instructors in the 1990s, despite the pivotal role they play in retaining members for leading operators.

This is driving some to look at leaving the sector. The recent IHRSA European CEO Study Report showed a concern from European fitness leaders about operators in the industry being able to recruit and retain enough qualified staff.

"We want to ensure instructors are given the remuneration they deserve. Many are paid similar rates to those paid in the 1990s, despite the pivotal role they play in retaining members"

We're under no illusions; this recognition won't happen overnight, but this high-level acknowledgement of their efforts is a positive start to that journey.

[1] EMD UK (2018) - Group Exercise National Survey

Fitness instructors often don’t receive credit for the contribution they make to a club’s success PHOTO: IMAGE COURTESY OF MYZONE
PTs and boutique gyms can thrive side by side
Paul Swainson, head of PT, Future Fit Training

I read with interest James Balfour’s interview in HCM November/December 2018.

I’m a huge fan of the 1Rebel brand and the innovation it’s brought to the industry. I also have no doubt that 1Rebel members can get great results from attending classes regularly.

But I have to disagree with James’s belief that the market for personal training will decline as a result of the growth in boutique fitness.

He suggests personal trainers “will watch you do press ups for an hour and charge you £60”.

That’s a dated perception which has been on the wane for some time, and while there are still some PTs that perpetuate it by hoping to earn a living purely from supervising workouts in isolation, we now better appreciate the realities of what’s required to help people adopt healthy lifestyles and achieve results.

As a consequence, personal trainers that don’t change their approach will be – quite rightly – left behind.

“Will boutiques take market share from PTs? Yes, definitely, but will they trigger a significant decline in the demand for personal training? I don’t think so”

A quality PT will provide tailored exercise programmes, one-to-one coaching and support and will work on behaviour change to instill intrinsic motivation and increase adherence. They will also offer nutrition advice.

As great as a 45-minute indoor cycling class may be, can it provide all of the above? Can two, three or four classes a week do that? Even with eucalyptus-infused towels on offer? (I jest).

Granted 1Rebel instructors are fantastic, and could offer individual advice, guidance and motivation outside classes, but then we start to blur the lines between roles and services.

Trainers are shifting towards offering more experiences themselves. For example, the popularity of small group training classes is increasing as fitness professionals become more aware of the power of building a tribe mentality among their clients.

Will boutiques take market share from PTs? Yes, definitely, in the same way that online fitness media and conventional gym classes do.

But will they trigger a significant decline in the demand for personal training?

I don’t think so – it’s not that PTs are at risk, it’s more that the nature of the service will be redefined as the market evolves, driving a jump in professionalism, quality and skill that can only benefit the whole industry.

James Balfour said he believed the demand for personal training will decline as the boutique market grows IMAGE COURTESY OF 1REBEL
http://www.leisureopportunities.com/images/imagesX/HCM2019_1reply.jpg
More appreciation – and pay – for instructors
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features

Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 1
More appreciation – and pay – for instructors
Ross Perriam, chief executive, EMDUK

Every year, it’s interesting to see the release of The American College of Sports Medicine (ACSM) worldwide survey of fitness trends, as it always triggers much debate and discussion.

While the usual suspects like HIIT training and wearable technology maintain their place on the list, it’s the inclusion of the ‘importance of employing certified fitness professionals’ which we feel is particularly significant.

Being the National Governing Body for group exercise, it’s obviously great to see Group Exercise flying high at number two, but this wouldn’t be there without correctly qualified instructors in place.

In our opinion, fitness instructors are the main reason that over three million more people are participating in group exercise than two years ago [1], by providing effective, motivating fitness sessions that keep those participants coming back.

We want to ensure that instructors are given the recognition and remuneration they deserve. Many are still paid similar rates to those paid to instructors in the 1990s, despite the pivotal role they play in retaining members for leading operators.

This is driving some to look at leaving the sector. The recent IHRSA European CEO Study Report showed a concern from European fitness leaders about operators in the industry being able to recruit and retain enough qualified staff.

"We want to ensure instructors are given the remuneration they deserve. Many are paid similar rates to those paid in the 1990s, despite the pivotal role they play in retaining members"

We're under no illusions; this recognition won't happen overnight, but this high-level acknowledgement of their efforts is a positive start to that journey.

[1] EMD UK (2018) - Group Exercise National Survey

Fitness instructors often don’t receive credit for the contribution they make to a club’s success PHOTO: IMAGE COURTESY OF MYZONE
PTs and boutique gyms can thrive side by side
Paul Swainson, head of PT, Future Fit Training

I read with interest James Balfour’s interview in HCM November/December 2018.

I’m a huge fan of the 1Rebel brand and the innovation it’s brought to the industry. I also have no doubt that 1Rebel members can get great results from attending classes regularly.

But I have to disagree with James’s belief that the market for personal training will decline as a result of the growth in boutique fitness.

He suggests personal trainers “will watch you do press ups for an hour and charge you £60”.

That’s a dated perception which has been on the wane for some time, and while there are still some PTs that perpetuate it by hoping to earn a living purely from supervising workouts in isolation, we now better appreciate the realities of what’s required to help people adopt healthy lifestyles and achieve results.

As a consequence, personal trainers that don’t change their approach will be – quite rightly – left behind.

“Will boutiques take market share from PTs? Yes, definitely, but will they trigger a significant decline in the demand for personal training? I don’t think so”

A quality PT will provide tailored exercise programmes, one-to-one coaching and support and will work on behaviour change to instill intrinsic motivation and increase adherence. They will also offer nutrition advice.

As great as a 45-minute indoor cycling class may be, can it provide all of the above? Can two, three or four classes a week do that? Even with eucalyptus-infused towels on offer? (I jest).

Granted 1Rebel instructors are fantastic, and could offer individual advice, guidance and motivation outside classes, but then we start to blur the lines between roles and services.

Trainers are shifting towards offering more experiences themselves. For example, the popularity of small group training classes is increasing as fitness professionals become more aware of the power of building a tribe mentality among their clients.

Will boutiques take market share from PTs? Yes, definitely, in the same way that online fitness media and conventional gym classes do.

But will they trigger a significant decline in the demand for personal training?

I don’t think so – it’s not that PTs are at risk, it’s more that the nature of the service will be redefined as the market evolves, driving a jump in professionalism, quality and skill that can only benefit the whole industry.

James Balfour said he believed the demand for personal training will decline as the boutique market grows IMAGE COURTESY OF 1REBEL
http://www.leisureopportunities.com/images/imagesX/HCM2019_1reply.jpg
More appreciation – and pay – for instructors
Latest News
Tech giant Apple is venturing further into the wellness space by launching a new Apple ...
Latest News
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been ...
Latest News
Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) will officially open on 24 January. The ...
Latest News
Snap Fitness has made international expansion its priority for 2020, with plans to enter new ...
Latest News
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...
Latest News
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide ...
Latest News
F45 is expanding its UK footprint with the launch of two new studios in Manchester. ...
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
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The Gym Group is set to continue its fast pace of growth in 2020, with ...
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A three-year research project will look to provide the physical activity industry with a better ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: Your personal invite to SPATEX 2020
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of the year.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Audio visual
Hutchison Technologies: Audio visual
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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