Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2015 issue 11

Getting active every day

Tiffeny Gould,

Digital fitness & exercise referral,

Everyone Active, UK


I was interested to read the editor’s letter in the October edition of HCM, which said the PHE report Everybody Active, Every Day presents an opportunity to further promote physical activity to the nation and embed this message in homes across the UK.

While I would agree more can be done with a co-ordinated effort across the industry, I also feel recognition should be given to what’s already been achieved.

There are very few brands in the industry that don’t actively encourage regular activity: ’30 x 5’, ‘persuading the nation to be active’, ‘keeping you active, anytime, any way’ are some examples of the brand messages already out there.

Efforts are also being made to engage with local communities, with outreach campaigns targeting families, schools, older adults, specific health conditions and designed to support general health and wellbeing.

While the comparison to the Five a Day message is an obvious one, it’s important to remember that this was officially adopted by the UK government in 2003. It has taken time for supermarkets and other companies to fully leverage this message, and even with 12 years of government support, the average person still only consumes 3.5 portions of fruit and veg a day.

There are definitely lessons to be learnt from ‘Five a Day’ to ensure the Everybody Active, Every Day message is adopted and recognised, but steps have been taken and they will continue. Our impact will only become greater with a directed, cross-sector approach.

Getting active every day / PHOTOS: SHUTTERstock.com
Getting active every day/ PHOTOS: SHUTTERstock.com

Age inclusivity, not exclusivity

Matt Kingston,

Managing director,

Clarence Park Health Suite, UK


The recent editor’s letter entitled Designing for Dementia (HCM Sept 15, p5) raised some interesting points – I was pleased to finally see an article that touched on exercise for older people.

The health suite I operate is based in a retirement village in Malvern. We’ve been open since June 2014 and have done over 400 inductions, mostly for people over 50.

However, the phrase ‘fitness for over-50s’ is something that interests me. Although we have a lot of interest from those aged over 50, I don’t actually believe the fitness industry should create gyms specifically for the over-50s. ‘Over 50’ isn’t old, nor should that age group be segregated. However I do have vast interest from people over the age of 50 who find a quieter club more appealing; I believe that, by keeping clubs small and non-intimidating, you’re more likely to encourage an older user, be they 50, 60, 70, 80 or 90 years old. 

In addition, although we see high usage levels among the over-50s, our members are not limited to that age group. Clubs such as ours encourage social interaction across all age groups, which is particularly important as people reach later life. 

With the chains still focusing predominantly on younger people, I believe we’ll see the continued growth of smaller, private clubs with values often overlooked by the larger chains: values such as cleanliness, friendly fitness staff, fully operational and easy to use equipment, and a welcoming atmosphere. Clubs with these key values, which also promote wellbeing and social inclusion, will see constant growth and engagement with the majority of the older market, while also delivering outstanding membership retention figures.

Age inclusivity, not exclusivity / PHOTOS: SHUTTERstock.com
Age inclusivity, not exclusivity/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2015_11letter.jpg
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
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features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2015 issue 11

Getting active every day

Tiffeny Gould,

Digital fitness & exercise referral,

Everyone Active, UK


I was interested to read the editor’s letter in the October edition of HCM, which said the PHE report Everybody Active, Every Day presents an opportunity to further promote physical activity to the nation and embed this message in homes across the UK.

While I would agree more can be done with a co-ordinated effort across the industry, I also feel recognition should be given to what’s already been achieved.

There are very few brands in the industry that don’t actively encourage regular activity: ’30 x 5’, ‘persuading the nation to be active’, ‘keeping you active, anytime, any way’ are some examples of the brand messages already out there.

Efforts are also being made to engage with local communities, with outreach campaigns targeting families, schools, older adults, specific health conditions and designed to support general health and wellbeing.

While the comparison to the Five a Day message is an obvious one, it’s important to remember that this was officially adopted by the UK government in 2003. It has taken time for supermarkets and other companies to fully leverage this message, and even with 12 years of government support, the average person still only consumes 3.5 portions of fruit and veg a day.

There are definitely lessons to be learnt from ‘Five a Day’ to ensure the Everybody Active, Every Day message is adopted and recognised, but steps have been taken and they will continue. Our impact will only become greater with a directed, cross-sector approach.

Getting active every day / PHOTOS: SHUTTERstock.com
Getting active every day/ PHOTOS: SHUTTERstock.com

Age inclusivity, not exclusivity

Matt Kingston,

Managing director,

Clarence Park Health Suite, UK


The recent editor’s letter entitled Designing for Dementia (HCM Sept 15, p5) raised some interesting points – I was pleased to finally see an article that touched on exercise for older people.

The health suite I operate is based in a retirement village in Malvern. We’ve been open since June 2014 and have done over 400 inductions, mostly for people over 50.

However, the phrase ‘fitness for over-50s’ is something that interests me. Although we have a lot of interest from those aged over 50, I don’t actually believe the fitness industry should create gyms specifically for the over-50s. ‘Over 50’ isn’t old, nor should that age group be segregated. However I do have vast interest from people over the age of 50 who find a quieter club more appealing; I believe that, by keeping clubs small and non-intimidating, you’re more likely to encourage an older user, be they 50, 60, 70, 80 or 90 years old. 

In addition, although we see high usage levels among the over-50s, our members are not limited to that age group. Clubs such as ours encourage social interaction across all age groups, which is particularly important as people reach later life. 

With the chains still focusing predominantly on younger people, I believe we’ll see the continued growth of smaller, private clubs with values often overlooked by the larger chains: values such as cleanliness, friendly fitness staff, fully operational and easy to use equipment, and a welcoming atmosphere. Clubs with these key values, which also promote wellbeing and social inclusion, will see constant growth and engagement with the majority of the older market, while also delivering outstanding membership retention figures.

Age inclusivity, not exclusivity / PHOTOS: SHUTTERstock.com
Age inclusivity, not exclusivity/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2015_11letter.jpg
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
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The main political parties need to "discuss prevention in the same breath as they discuss ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Professional services
Deloitte UK: Professional services
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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