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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2015 issue 11

Getting active every day

Tiffeny Gould,

Digital fitness & exercise referral,

Everyone Active, UK


I was interested to read the editor’s letter in the October edition of HCM, which said the PHE report Everybody Active, Every Day presents an opportunity to further promote physical activity to the nation and embed this message in homes across the UK.

While I would agree more can be done with a co-ordinated effort across the industry, I also feel recognition should be given to what’s already been achieved.

There are very few brands in the industry that don’t actively encourage regular activity: ’30 x 5’, ‘persuading the nation to be active’, ‘keeping you active, anytime, any way’ are some examples of the brand messages already out there.

Efforts are also being made to engage with local communities, with outreach campaigns targeting families, schools, older adults, specific health conditions and designed to support general health and wellbeing.

While the comparison to the Five a Day message is an obvious one, it’s important to remember that this was officially adopted by the UK government in 2003. It has taken time for supermarkets and other companies to fully leverage this message, and even with 12 years of government support, the average person still only consumes 3.5 portions of fruit and veg a day.

There are definitely lessons to be learnt from ‘Five a Day’ to ensure the Everybody Active, Every Day message is adopted and recognised, but steps have been taken and they will continue. Our impact will only become greater with a directed, cross-sector approach.

Getting active every day / PHOTOS: SHUTTERstock.com
Getting active every day/ PHOTOS: SHUTTERstock.com

Age inclusivity, not exclusivity

Matt Kingston,

Managing director,

Clarence Park Health Suite, UK


The recent editor’s letter entitled Designing for Dementia (HCM Sept 15, p5) raised some interesting points – I was pleased to finally see an article that touched on exercise for older people.

The health suite I operate is based in a retirement village in Malvern. We’ve been open since June 2014 and have done over 400 inductions, mostly for people over 50.

However, the phrase ‘fitness for over-50s’ is something that interests me. Although we have a lot of interest from those aged over 50, I don’t actually believe the fitness industry should create gyms specifically for the over-50s. ‘Over 50’ isn’t old, nor should that age group be segregated. However I do have vast interest from people over the age of 50 who find a quieter club more appealing; I believe that, by keeping clubs small and non-intimidating, you’re more likely to encourage an older user, be they 50, 60, 70, 80 or 90 years old. 

In addition, although we see high usage levels among the over-50s, our members are not limited to that age group. Clubs such as ours encourage social interaction across all age groups, which is particularly important as people reach later life. 

With the chains still focusing predominantly on younger people, I believe we’ll see the continued growth of smaller, private clubs with values often overlooked by the larger chains: values such as cleanliness, friendly fitness staff, fully operational and easy to use equipment, and a welcoming atmosphere. Clubs with these key values, which also promote wellbeing and social inclusion, will see constant growth and engagement with the majority of the older market, while also delivering outstanding membership retention figures.

Age inclusivity, not exclusivity / PHOTOS: SHUTTERstock.com
Age inclusivity, not exclusivity/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2015_11letter.jpg
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
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Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
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Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
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ukactive has announced that Active Uprising and the National Summit are going digital as part ...
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Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
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Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
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Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
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Physical activity levels in England have continued to fall from those recorded at the initial ...
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Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
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Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
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Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected]

Published in Health Club Management 2015 issue 11

Getting active every day

Tiffeny Gould,

Digital fitness & exercise referral,

Everyone Active, UK


I was interested to read the editor’s letter in the October edition of HCM, which said the PHE report Everybody Active, Every Day presents an opportunity to further promote physical activity to the nation and embed this message in homes across the UK.

While I would agree more can be done with a co-ordinated effort across the industry, I also feel recognition should be given to what’s already been achieved.

There are very few brands in the industry that don’t actively encourage regular activity: ’30 x 5’, ‘persuading the nation to be active’, ‘keeping you active, anytime, any way’ are some examples of the brand messages already out there.

Efforts are also being made to engage with local communities, with outreach campaigns targeting families, schools, older adults, specific health conditions and designed to support general health and wellbeing.

While the comparison to the Five a Day message is an obvious one, it’s important to remember that this was officially adopted by the UK government in 2003. It has taken time for supermarkets and other companies to fully leverage this message, and even with 12 years of government support, the average person still only consumes 3.5 portions of fruit and veg a day.

There are definitely lessons to be learnt from ‘Five a Day’ to ensure the Everybody Active, Every Day message is adopted and recognised, but steps have been taken and they will continue. Our impact will only become greater with a directed, cross-sector approach.

Getting active every day / PHOTOS: SHUTTERstock.com
Getting active every day/ PHOTOS: SHUTTERstock.com

Age inclusivity, not exclusivity

Matt Kingston,

Managing director,

Clarence Park Health Suite, UK


The recent editor’s letter entitled Designing for Dementia (HCM Sept 15, p5) raised some interesting points – I was pleased to finally see an article that touched on exercise for older people.

The health suite I operate is based in a retirement village in Malvern. We’ve been open since June 2014 and have done over 400 inductions, mostly for people over 50.

However, the phrase ‘fitness for over-50s’ is something that interests me. Although we have a lot of interest from those aged over 50, I don’t actually believe the fitness industry should create gyms specifically for the over-50s. ‘Over 50’ isn’t old, nor should that age group be segregated. However I do have vast interest from people over the age of 50 who find a quieter club more appealing; I believe that, by keeping clubs small and non-intimidating, you’re more likely to encourage an older user, be they 50, 60, 70, 80 or 90 years old. 

In addition, although we see high usage levels among the over-50s, our members are not limited to that age group. Clubs such as ours encourage social interaction across all age groups, which is particularly important as people reach later life. 

With the chains still focusing predominantly on younger people, I believe we’ll see the continued growth of smaller, private clubs with values often overlooked by the larger chains: values such as cleanliness, friendly fitness staff, fully operational and easy to use equipment, and a welcoming atmosphere. Clubs with these key values, which also promote wellbeing and social inclusion, will see constant growth and engagement with the majority of the older market, while also delivering outstanding membership retention figures.

Age inclusivity, not exclusivity / PHOTOS: SHUTTERstock.com
Age inclusivity, not exclusivity/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2015_11letter.jpg
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Latest News
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a ...
Latest News
Gymbox has broken ranks and announced it will reopen all its gyms on 4 July, ...
Latest News
Stretching and fitness chain Topstretching has opened a large gym and studio on Palm Jumeirah ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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