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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
People in Club V trust me and I want to do the best for them and help them progress
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
Features
feature
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
TRX Training: Fitness equipment
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
TRX Training: Fitness equipment
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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