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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
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Pinggu, Beijing, China
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27-30 Oct 2020
Messe Stuttgart, Germany
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03-06 Nov 2020
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Athena, Leicester, United Kingdom
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IFEMA, Madrid, Spain
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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ExCeL London, London, United Kingdom
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features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
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Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
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Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Fisikal: Management software
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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