GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Free gym access is offered to gyms in four areas and 11 leisure centres and our intentions are to expand throughout the UK
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
Everyone's talking about
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Latest News
A new report by Deloitte, outlining the social and economic value of the global health ...
Latest News
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship ...
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Partner sites