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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
People in Club V trust me and I want to do the best for them and help them progress
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
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Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
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Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
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Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
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The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Star Trac / Core Health & Fitness: Exercise equipment
Management software
fibodo Limited: Management software
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MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
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Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
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Property & Tenders
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Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
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17 Nov 2020
Loughborough University, Loughborough, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
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Diary dates

features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
Latest News
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed all its US ...
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
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The UK's physical activity sector has come together to get millions of people active during ...
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A study by Rutgers University has suggested that it could be possible to predict which ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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