Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
http://www.leisureopportunities.com/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
People
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features

miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
http://www.leisureopportunities.com/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
Latest News
The Cologne edition of FIBO, the world's largest trade show for fitness, wellness and health, ...
Latest News
Fitness marketplace Hussle has launched a corporate fitness service, providing employees with subsidised, multi-club access ...
Latest News
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling ...
Latest News
CIMSPA and UK Coaching have signed a deal to combine the Register of Exercise Professionals ...
Latest News
Fitness First Middle East is preparing for major expansion across the region, after announcing plans ...
Latest News
The number of people in the US with a health club membership has increased by ...
Latest News
DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase ...
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A global touch study has been launched to “explore our attitudes towards the physical experience ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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