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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Matrix Fitness: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/392166_632813.jpg
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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features

Supplier showcase: Matrix Fitness: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/392166_632813.jpg
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
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Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
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Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
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Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
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Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
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Comfort Zone - Davines S.p.A: Skincare
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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