GET HCM
magazine
Sign up for the free digital edition of HCM magazine and the free weekly HCM ezine
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

We must stay ambitious

By Liz Terry, Leisure Media | Published in Health Club Management 2014 issue 4

The industry got some major national media coverage recently when ukactive released its new report, Turning the Tide of Inactivity.

Headlines focused on the shocking social aspects: the report found people in deprived areas are having their lives cut short by ill health as a result of inactivity and lack of access to exercise.

Turning the Tide of Inactivity found that in the most deprived areas, one in three people fail to raise their pulse for even 30 minutes a month, compared to one in four in the most affluent areas. And with the most deprived local authorities accounting for 13 of the 15 least active areas in England, there’s a clear and provable correlation between wealth, activity and health.

Establishing the extent of the challenge is a vital first step, but while it’s great work by ukactive to be bringing a fresh focus to the inactivity debate, I’m less comfortable with what appears to be happening next.

That’s because the conversation is quickly turning to the optimum ways in which changes can be made to save the government the most money via its NHS expenditure. This debate is becoming – in part – an exercise in low level thinking, with recommendations, for example, focusing on ‘nudging’ people to make very small changes to their daily routines.

Talking about saving cold hard cash is the most effective way of getting the attention of government, and with this attention – importantly – comes the money to fund health interventions. However, the recommendations I’ve heard so far are so limited in ambition that we really must ask ourselves if this is the full extent of our aspirations as a sector.

The fitness industry has widened its remit to become part of the health community in recent years, and for the most part the two are a good fit, but while public health thinking is very much focused around making very small adjustments on a mass scale to achieve change, the fitness industry has always been very customer-centric and focused on achieving the best outcomes for each and every member.

We must avoid the temptation to only adopt health industry thinking, whereby we accept very low level behaviour change as being a successful outcome for purely financial reasons.

We don’t just want to feel we’ve achieved our aims if we can just get people walking up the stairs once a week to save the government a few million pounds in blood pressure medication. We must be more ambitious than that and aim to get more people from deprived areas really engaged in an active, healthy lifestyle. Anything less is patronising and cynical.

The fitness industry was founded by people passionate about the importance and value of exercise and we know that, done regularly, it works. While it’s great that we’ve found natural bedfellows with the health industry, we must continue to champion our everlasting goal of an active, healthy nation and not get sucked into the politics to the point where we lose sight of our original vision and purpose.

Liz Terry, editorial director [email protected] / twitter: @elizterry
To share your thoughts on this topic, visit www.healthclubmanagement.co.uk/blog

http://www.leisureopportunities.com/images/HCM2014_4editor.gif
The fitness sector needs to ensure it's maintaining ambitious targets when it comes to getting more people more active, says Liz Terry
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
Our COVID-19 measures make our clubs significantly safer than any other public space
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
TRX Training: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

We must stay ambitious

By Liz Terry, Leisure Media | Published in Health Club Management 2014 issue 4

The industry got some major national media coverage recently when ukactive released its new report, Turning the Tide of Inactivity.

Headlines focused on the shocking social aspects: the report found people in deprived areas are having their lives cut short by ill health as a result of inactivity and lack of access to exercise.

Turning the Tide of Inactivity found that in the most deprived areas, one in three people fail to raise their pulse for even 30 minutes a month, compared to one in four in the most affluent areas. And with the most deprived local authorities accounting for 13 of the 15 least active areas in England, there’s a clear and provable correlation between wealth, activity and health.

Establishing the extent of the challenge is a vital first step, but while it’s great work by ukactive to be bringing a fresh focus to the inactivity debate, I’m less comfortable with what appears to be happening next.

That’s because the conversation is quickly turning to the optimum ways in which changes can be made to save the government the most money via its NHS expenditure. This debate is becoming – in part – an exercise in low level thinking, with recommendations, for example, focusing on ‘nudging’ people to make very small changes to their daily routines.

Talking about saving cold hard cash is the most effective way of getting the attention of government, and with this attention – importantly – comes the money to fund health interventions. However, the recommendations I’ve heard so far are so limited in ambition that we really must ask ourselves if this is the full extent of our aspirations as a sector.

The fitness industry has widened its remit to become part of the health community in recent years, and for the most part the two are a good fit, but while public health thinking is very much focused around making very small adjustments on a mass scale to achieve change, the fitness industry has always been very customer-centric and focused on achieving the best outcomes for each and every member.

We must avoid the temptation to only adopt health industry thinking, whereby we accept very low level behaviour change as being a successful outcome for purely financial reasons.

We don’t just want to feel we’ve achieved our aims if we can just get people walking up the stairs once a week to save the government a few million pounds in blood pressure medication. We must be more ambitious than that and aim to get more people from deprived areas really engaged in an active, healthy lifestyle. Anything less is patronising and cynical.

The fitness industry was founded by people passionate about the importance and value of exercise and we know that, done regularly, it works. While it’s great that we’ve found natural bedfellows with the health industry, we must continue to champion our everlasting goal of an active, healthy nation and not get sucked into the politics to the point where we lose sight of our original vision and purpose.

Liz Terry, editorial director [email protected] / twitter: @elizterry
To share your thoughts on this topic, visit www.healthclubmanagement.co.uk/blog

http://www.leisureopportunities.com/images/HCM2014_4editor.gif
The fitness sector needs to ensure it's maintaining ambitious targets when it comes to getting more people more active, says Liz Terry
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
TRX Training: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym