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Health Club Management

Health Club Management

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Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
http://www.leisureopportunities.com/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
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features

Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
http://www.leisureopportunities.com/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
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Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
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Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
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Featured supplier: Crown Sports Lockers to launch sector first at IHS 2019
Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas.
Featured supplier news
Featured supplier: Power Plate launches new line of premium targeted vibration products
Power Plate, the global leader in Whole Body Vibration Training equipment for 20 years, has launched an expansion of their robust line of vibrating plates.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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