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Health Club Management

Health Club Management

features

Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
http://www.leisureopportunities.com/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
People
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features

Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
http://www.leisureopportunities.com/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Latest News
PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
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Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
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Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
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Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
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Lockers/interior design
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Management software
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Barnsgrove Health and Wellness Club
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
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Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
Diary dates
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