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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
People
All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
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Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
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Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
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features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
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The Cologne edition of FIBO, the world's largest trade show for fitness, wellness and health, ...
Latest News
Fitness marketplace Hussle has launched a corporate fitness service, providing employees with subsidised, multi-club access ...
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Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling ...
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CIMSPA and UK Coaching have signed a deal to combine the Register of Exercise Professionals ...
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Fitness First Middle East is preparing for major expansion across the region, after announcing plans ...
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The number of people in the US with a health club membership has increased by ...
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DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase ...
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Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Fisikal: Management software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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