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The Retention Guru
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Technology: Virtually fit

Making exercise enjoyable has long been a goal of the fitness industry. With virtual reality (VR) technology providing users with an escape from reality, Kath Hudson looks at the innovative ways VR and fitness are coming together

By Kath Hudson | Published in Health Club Management 2017 issue 10
Virtual reality is set to transform many industries and fitness is one of them - Bojana Knezevic, Holofit

VIRTUAL WORLDS
Virtual reality software platform, Holofit, from Holodia, transports gym goers into numerous exciting VR worlds: they can row down the rivers of Babylon, cycle through mountains on their own or in a virtual race. Launched this summer, it is already in use in a number of fitness clubs in Europe and Asia, including CMG Sports Club’s Saint-Lazare site, and Holofit is looking to expand further in coming months.

”Virtual reality is set to transform many industries and fitness is one of them,” predicts Bojana Knezevic, co-founder of Holodia. “Holofit is aimed at a fast growing younger generation who want effortless fun. It offers an immersive and fun experience, plunging users into amazing environments. Because the brain is diverted towards appealing aspects, such as gaming or competition, less hardship is felt around the training effort and boredom is avoided.”

Eight fully immersive environments, Holoworlds, have been created, and range from fantasy worlds to historical sites and famous landmarks. Each environment can be used in explorer or cardio training mode, and as single user or multiplayer, competing with one or more users.

A virtual coaching programme, CardioGoals, is also on offer. It provides real-time data to guide the user through the training session and encourage and reward results, while gathering data that helps the user to stay on track with their plan.

A companion app enables personalisation of training data.

“Users are reporting that they love it. We have people who have quit their gyms because they were bored, but they love our approach and want to use it regularly,” says Knezevic

GAMIFICATION
As a piece of kit that makes people feel like they are flying, Icaros offers a more enjoyable core workout than planking exercises: a virtual reality headset is coupled with a movement-sensing device that users lie on.

“Our dream was to make people fly,” says co-founder, Michael Schmidt. “We've introduced gamification, and combined fun and sports in a device. Users are positioned in a flying position and navigate through a virtual world by leaning and shifting their body weight. This movement activates muscles, especially around the core.”

A variety of gaming options are on offer, from challenging friends on the same wifi to a race, to shooting at drones or racing sharks. Games can be adjusted for different abilities, from strenuous to relaxing yoga-style sessions. The team is working on the functionality to integrate it with any online game.

Although it began with the frivolous dream of making people fly, there is also a serious side to Icaros. Sports scientists have been recruited to work on making it the most effective workout possible and adapt it for therapeutic use.

Interestingly, its first UK adopter is the orthopaedic surgeon, Dr Phil Heaton, who has added Icaros to his gym to help people get fit in preparation for their operations. Other physiotherapists are using the device to see if it can mobilise people after strokes, or brain tissue damage, as well as those with back problems and balance issues related to inner ear trouble.

“We're working on research with universities in Munich and Cologne to assess its impact and research has shown that Icaros leads to 30 per cent more energy expenditure than other core exercises,” says Schmidt. “It acts as a good warm up before a cardio programme. The exertion depends on the game, but generally the impact is the same as slow jogging.”

Although the device could work well as an addition to the gym floor, the team is promoting an Icaros studio concept that consists of 10 devices which can be synced to each other. “We'd like to turn it into a sociable class format within the next six months,” says Schmidt.

THE BODYBIKE
Stuttgart-based start-up MXO Media was founded just over three years ago. While the company markets itself as a 360 digital studio and virtual reality (VR) solutions provider, a key goal is making cardio more fun by bringing gaming into it via VR.

It’s this goal that makes the fitness industry its primary target.

“We've partnered with Bodybike to create a multi-player, online cycling simulation,” says MXO Media co-founder, Maximilian Schmierer. Many of Bodybike’s clients said they love the bikes and have great studios, but unless a class is going on it’s not being used, so they wanted something to bring it into use at all times.”

By creating a VR-experience that allows users to ride the bike through virtual, gamified settings, MXO tackles the boredom and repetition that can deter people from sticking to exercise regimes. Indeed, the MXO and Bodybike collaboration presents users with a number of different options: users can challenge friends to a race, whether they are in the same studio or another country. They can chase down a ghost rider – the rider with the fastest score – and if they succeed in overtaking, they become the ghost rider, which others chase. Alternatively, there is the endless cyclist option that lets users ride through constantly changing landscapes. All the while, it measures heart rate, cadence, which zone you are working in, how long you have been cycling and, if relevant, your place in the race.

Schmierer says it’s a truly immersive experience: “At a trade show, the guys in suits said they would only do 30 seconds as they didn’t want to get sweaty, but once they started they had to complete the whole experience. A big screen is the most practical and cheap way of offering the experience, but this isn’t as immersive as with goggles.”

Still a prototype, MXO Media is fine tuning the experience and getting the content right with a view to rolling out next year. Schmierer says they hope that by this time someone will have produced smaller VR goggles. “One issue that is holding us back are the VR goggles. They feel big and clumsy, and get uncomfortable after about 20 minutes,” he says. “But there are so many big companies working on them, it won’t be long until we’ll see more usable versions. Oculus have been given $3.5m by Facebook to design some.”

About holofit

• Holofit is available as a full bundle or software subscription and installation just requires a VR ready PC or laptop, and a VR headset. The subscription model comprises a fixed price software user license, which is £616 (€699, $834) and a monthly subscription fee ranging from £61 (€69, $82) to £175 (€199, $237).

• Holofit can be used with all cardio machines, except treadmills, for safety reasons.

• The headset weighs 400g and is made from washable leather.

• A scientific research project is underway, in cooperation with the government of a major European country. Early study results are expected in mid-2018.

Holofit can be used with a variety of cardio machines
Holofit can be used with a variety of cardio machines

Icaros research

The three month study Energy Expenditure and Muscle Activity during Training on the innovative fitness device ICAROS took place at the Technical University of Munich, and involved nine female and six male students.

Participants performed three different tasks in a random order: elbow plank with placed knees; static elbow plank on the ICAROS and playing the ICAROS game. Each task had a duration of one minute and a recovery time of eight minutes.

Oxygen consumption, muscle activity of six muscles (shoulder, arm, upper back, breast, abdomen, legs), blood lactate and heart rate were measured throughout the whole process for every participant.

The main parameters were:
- energy expenditure (measured in calories)
- muscle activity (measured in volts)

Playing on the ICAROS device showed 30 per cent more energy expenditure and two times more muscle activity than the elbow plank with placed knees.

Each Icaros machine costs £7,009 (€7,900, US$9469), which includes a staff training programme
Each Icaros machine costs £7,009 (€7,900, US$9469), which includes a staff training programme

How the bodybike works

• The biker's speed and pedal force are read with a magnet at the flywheel.

• The fan speed and the vibration motor are triggered by the biker’s experience. If the user drives faster, the fan speed increases and if they ride over rough terrain, the bike starts to shake.

• The Bodybike uses a Bluetooth interface to communicate with the program.

• The software makes use of the Unreal Engine suite, which is made from the programming language C++. MXO created a series of plugins for the engine that allow a more visual style of programming.

Bodybike riders can ride through ever-changing landscapes
Bodybike riders can ride through ever-changing landscapes
The Bodybike launched at FIBO 2016 in Cologne
The Bodybike launched at FIBO 2016 in Cologne
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2017_10fit.jpg
Take a look at the latest virtual reality innovations providing exercisers with an engaging and entertaining approach to working out...
Bojana Knezevic, Holofit Maximilian Schmierer, MXO Media/Bodybike Kath Hudson, Journalist, Leisure Media,virtual reality fitness, virtual coaching programme,
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Click on a catalogue to view it online
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features

Technology: Virtually fit

Making exercise enjoyable has long been a goal of the fitness industry. With virtual reality (VR) technology providing users with an escape from reality, Kath Hudson looks at the innovative ways VR and fitness are coming together

By Kath Hudson | Published in Health Club Management 2017 issue 10
Virtual reality is set to transform many industries and fitness is one of them - Bojana Knezevic, Holofit

VIRTUAL WORLDS
Virtual reality software platform, Holofit, from Holodia, transports gym goers into numerous exciting VR worlds: they can row down the rivers of Babylon, cycle through mountains on their own or in a virtual race. Launched this summer, it is already in use in a number of fitness clubs in Europe and Asia, including CMG Sports Club’s Saint-Lazare site, and Holofit is looking to expand further in coming months.

”Virtual reality is set to transform many industries and fitness is one of them,” predicts Bojana Knezevic, co-founder of Holodia. “Holofit is aimed at a fast growing younger generation who want effortless fun. It offers an immersive and fun experience, plunging users into amazing environments. Because the brain is diverted towards appealing aspects, such as gaming or competition, less hardship is felt around the training effort and boredom is avoided.”

Eight fully immersive environments, Holoworlds, have been created, and range from fantasy worlds to historical sites and famous landmarks. Each environment can be used in explorer or cardio training mode, and as single user or multiplayer, competing with one or more users.

A virtual coaching programme, CardioGoals, is also on offer. It provides real-time data to guide the user through the training session and encourage and reward results, while gathering data that helps the user to stay on track with their plan.

A companion app enables personalisation of training data.

“Users are reporting that they love it. We have people who have quit their gyms because they were bored, but they love our approach and want to use it regularly,” says Knezevic

GAMIFICATION
As a piece of kit that makes people feel like they are flying, Icaros offers a more enjoyable core workout than planking exercises: a virtual reality headset is coupled with a movement-sensing device that users lie on.

“Our dream was to make people fly,” says co-founder, Michael Schmidt. “We've introduced gamification, and combined fun and sports in a device. Users are positioned in a flying position and navigate through a virtual world by leaning and shifting their body weight. This movement activates muscles, especially around the core.”

A variety of gaming options are on offer, from challenging friends on the same wifi to a race, to shooting at drones or racing sharks. Games can be adjusted for different abilities, from strenuous to relaxing yoga-style sessions. The team is working on the functionality to integrate it with any online game.

Although it began with the frivolous dream of making people fly, there is also a serious side to Icaros. Sports scientists have been recruited to work on making it the most effective workout possible and adapt it for therapeutic use.

Interestingly, its first UK adopter is the orthopaedic surgeon, Dr Phil Heaton, who has added Icaros to his gym to help people get fit in preparation for their operations. Other physiotherapists are using the device to see if it can mobilise people after strokes, or brain tissue damage, as well as those with back problems and balance issues related to inner ear trouble.

“We're working on research with universities in Munich and Cologne to assess its impact and research has shown that Icaros leads to 30 per cent more energy expenditure than other core exercises,” says Schmidt. “It acts as a good warm up before a cardio programme. The exertion depends on the game, but generally the impact is the same as slow jogging.”

Although the device could work well as an addition to the gym floor, the team is promoting an Icaros studio concept that consists of 10 devices which can be synced to each other. “We'd like to turn it into a sociable class format within the next six months,” says Schmidt.

THE BODYBIKE
Stuttgart-based start-up MXO Media was founded just over three years ago. While the company markets itself as a 360 digital studio and virtual reality (VR) solutions provider, a key goal is making cardio more fun by bringing gaming into it via VR.

It’s this goal that makes the fitness industry its primary target.

“We've partnered with Bodybike to create a multi-player, online cycling simulation,” says MXO Media co-founder, Maximilian Schmierer. Many of Bodybike’s clients said they love the bikes and have great studios, but unless a class is going on it’s not being used, so they wanted something to bring it into use at all times.”

By creating a VR-experience that allows users to ride the bike through virtual, gamified settings, MXO tackles the boredom and repetition that can deter people from sticking to exercise regimes. Indeed, the MXO and Bodybike collaboration presents users with a number of different options: users can challenge friends to a race, whether they are in the same studio or another country. They can chase down a ghost rider – the rider with the fastest score – and if they succeed in overtaking, they become the ghost rider, which others chase. Alternatively, there is the endless cyclist option that lets users ride through constantly changing landscapes. All the while, it measures heart rate, cadence, which zone you are working in, how long you have been cycling and, if relevant, your place in the race.

Schmierer says it’s a truly immersive experience: “At a trade show, the guys in suits said they would only do 30 seconds as they didn’t want to get sweaty, but once they started they had to complete the whole experience. A big screen is the most practical and cheap way of offering the experience, but this isn’t as immersive as with goggles.”

Still a prototype, MXO Media is fine tuning the experience and getting the content right with a view to rolling out next year. Schmierer says they hope that by this time someone will have produced smaller VR goggles. “One issue that is holding us back are the VR goggles. They feel big and clumsy, and get uncomfortable after about 20 minutes,” he says. “But there are so many big companies working on them, it won’t be long until we’ll see more usable versions. Oculus have been given $3.5m by Facebook to design some.”

About holofit

• Holofit is available as a full bundle or software subscription and installation just requires a VR ready PC or laptop, and a VR headset. The subscription model comprises a fixed price software user license, which is £616 (€699, $834) and a monthly subscription fee ranging from £61 (€69, $82) to £175 (€199, $237).

• Holofit can be used with all cardio machines, except treadmills, for safety reasons.

• The headset weighs 400g and is made from washable leather.

• A scientific research project is underway, in cooperation with the government of a major European country. Early study results are expected in mid-2018.

Holofit can be used with a variety of cardio machines
Holofit can be used with a variety of cardio machines

Icaros research

The three month study Energy Expenditure and Muscle Activity during Training on the innovative fitness device ICAROS took place at the Technical University of Munich, and involved nine female and six male students.

Participants performed three different tasks in a random order: elbow plank with placed knees; static elbow plank on the ICAROS and playing the ICAROS game. Each task had a duration of one minute and a recovery time of eight minutes.

Oxygen consumption, muscle activity of six muscles (shoulder, arm, upper back, breast, abdomen, legs), blood lactate and heart rate were measured throughout the whole process for every participant.

The main parameters were:
- energy expenditure (measured in calories)
- muscle activity (measured in volts)

Playing on the ICAROS device showed 30 per cent more energy expenditure and two times more muscle activity than the elbow plank with placed knees.

Each Icaros machine costs £7,009 (€7,900, US$9469), which includes a staff training programme
Each Icaros machine costs £7,009 (€7,900, US$9469), which includes a staff training programme

How the bodybike works

• The biker's speed and pedal force are read with a magnet at the flywheel.

• The fan speed and the vibration motor are triggered by the biker’s experience. If the user drives faster, the fan speed increases and if they ride over rough terrain, the bike starts to shake.

• The Bodybike uses a Bluetooth interface to communicate with the program.

• The software makes use of the Unreal Engine suite, which is made from the programming language C++. MXO created a series of plugins for the engine that allow a more visual style of programming.

Bodybike riders can ride through ever-changing landscapes
Bodybike riders can ride through ever-changing landscapes
The Bodybike launched at FIBO 2016 in Cologne
The Bodybike launched at FIBO 2016 in Cologne
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2017_10fit.jpg
Take a look at the latest virtual reality innovations providing exercisers with an engaging and entertaining approach to working out...
Bojana Knezevic, Holofit Maximilian Schmierer, MXO Media/Bodybike Kath Hudson, Journalist, Leisure Media,virtual reality fitness, virtual coaching programme,
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
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UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Exercise equipment
Power Plate: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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