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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Virtuagym - Boost member engagement through technology

The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation

Published in Health Club Management 2016 issue 9
Virtuagym is an all-in-one fitness software for clubs and personal trainers
Virtuagym is an all-in-one fitness software for clubs and personal trainers
By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition

Boost member engagement with technology
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide. Member engagement revolves around communication and customer experience. It is the effect and aggregate of all the interactions clients have with your business, from marketing to commercials to the motivational messages your coaches send to their clients.

Today, engagement is all about personalisation. Consumers have become savvy to marketing messages and know when they're being sold to. Impersonal, mass messages are no longer the key to success. But you also don't have time to sit at your desk all day to type personal messages to your clients. The solution is to pick the right tools for the job.

Supercharging communication
Technology can be used to improve engagement and communication between your members and your staff. High engagement creates a sense of belonging, which boosts motivation. Engagement is about communication, and technology provides a plethora of options to improve communication. Of course, there's private messaging, but keep in mind that one-on-one is time-intensive.

Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.

Challenge and reward members
A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.

An app to boost engagement
We all have smartphones nowadays. That's why a club mobile app is a great tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are.

For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits.

The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.

Engage Your Members Like Never Before with Virtuagym

Virtuagym is the all-in-one fitness software for health clubs and personal trainers. An online community with powerful tools for communication, marketing and engagement offer the perfect way to keep your members happy. Motivate and engage your members via your own online community, with discussion groups, private messaging, and a challenge and reward system. Stay in touch with them wherever they are thanks to the proven mobile apps, which are currently used by over 7 million consumers and 3000 business worldwide.

Want to learn more? Call Virtuagym at 020 8133 3657 or visit virtuagym.com/professional

TEL: +44 20 8133 3657
EMAIL: [email protected]
WEB: www.virtuagym.com/professional

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Through the club app, members can form social connections and motivate each other
Through the club app, members can form social connections and motivate each other
Clubs can use the app to easily stay in touch with their members
Clubs can use the app to easily stay in touch with their members
https://www.leisureopportunities.co.uk/images/128372_530325.jpg
Virtuagym’s software and app can assist health clubs in creating a powerful online community among their members
Virtuagym,Virtuagym, software, app, health clubs, all-in-one fitness software
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
Features
Insight
Exercise & physical activity has a pivotal role to play in bridging the gap between the ‘haves’ and the ‘have nots’
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
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Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
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Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
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Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
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In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
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Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
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A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
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03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
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Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Virtuagym - Boost member engagement through technology

The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation

Published in Health Club Management 2016 issue 9
Virtuagym is an all-in-one fitness software for clubs and personal trainers
Virtuagym is an all-in-one fitness software for clubs and personal trainers
By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition

Boost member engagement with technology
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide. Member engagement revolves around communication and customer experience. It is the effect and aggregate of all the interactions clients have with your business, from marketing to commercials to the motivational messages your coaches send to their clients.

Today, engagement is all about personalisation. Consumers have become savvy to marketing messages and know when they're being sold to. Impersonal, mass messages are no longer the key to success. But you also don't have time to sit at your desk all day to type personal messages to your clients. The solution is to pick the right tools for the job.

Supercharging communication
Technology can be used to improve engagement and communication between your members and your staff. High engagement creates a sense of belonging, which boosts motivation. Engagement is about communication, and technology provides a plethora of options to improve communication. Of course, there's private messaging, but keep in mind that one-on-one is time-intensive.

Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.

Challenge and reward members
A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.

An app to boost engagement
We all have smartphones nowadays. That's why a club mobile app is a great tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are.

For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits.

The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.

Engage Your Members Like Never Before with Virtuagym

Virtuagym is the all-in-one fitness software for health clubs and personal trainers. An online community with powerful tools for communication, marketing and engagement offer the perfect way to keep your members happy. Motivate and engage your members via your own online community, with discussion groups, private messaging, and a challenge and reward system. Stay in touch with them wherever they are thanks to the proven mobile apps, which are currently used by over 7 million consumers and 3000 business worldwide.

Want to learn more? Call Virtuagym at 020 8133 3657 or visit virtuagym.com/professional

TEL: +44 20 8133 3657
EMAIL: [email protected]
WEB: www.virtuagym.com/professional

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Through the club app, members can form social connections and motivate each other
Through the club app, members can form social connections and motivate each other
Clubs can use the app to easily stay in touch with their members
Clubs can use the app to easily stay in touch with their members
https://www.leisureopportunities.co.uk/images/128372_530325.jpg
Virtuagym’s software and app can assist health clubs in creating a powerful online community among their members
Virtuagym,Virtuagym, software, app, health clubs, all-in-one fitness software
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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