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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
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Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
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Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
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Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
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features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
Latest News
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to ...
Latest News
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed all its US ...
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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