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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Power Plate: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Power Plate: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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