Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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Health Club Management

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Ukactive update: NHS CEO challenges the fitness industry to collaborate on public health

Simon Stevens, NHS England CEO, recently challenged the fitness industry to get involved in the prevention of lifestyle diseases. ukactive’s Steven Ward reports

Published in Health Club Management 2017 issue 1
Simon Stevens addresses the activity sector at the recent ukactive Summit / Photograph: SHUTTERSTOCK.COM
Simon Stevens addresses the activity sector at the recent ukactive Summit/ Photograph: SHUTTERSTOCK.COM
The NHS knows the power of our product – we must now show how to use it to its greatest effect

Late last year, at the ukactive National Summit in London, Simon Stevens – chief executive of NHS England – stood before leaders of the physical activity sector and began shaking a bottle of pills at them.

This unexpected gesture marked a seminal moment for the physical activity sector. The man responsible for a yearly budget of £120bn was throwing down the gauntlet to our sector.

He noted that the pharmaceutical industry dreams of discovering “a treatment that could cut 3 per cent of strokes, prevent 30 per cent of dementia, 30 per cent of osteoporosis, radically reduce breast cancer and bowel cancer, not to mention prevent depression, reduce stress, eliminate type 2 diabetes and cut the falls that our parents’ generation experience each year.”

He continued: “If you could pack all of that into a magic pill, it would be a worldwide pharmaceutical blockbuster. But the label on the side of this treatment says ‘activity and exercise’.”

The message was clear: the NHS knows the power of your product – now show us how we can use it to its greatest effect.

Stevens’ message – that physical activity is a miracle cure which represents the best chance of saving the NHS from bankruptcy – was nothing new to any of us in the room. What was significant was that he and the rest of the health service are now prepared to listen.

Best practice
Two weeks after this speech, ukactive teamed up with the National Centre for Sport and Exercise Medicine (NCSEM) and Public Health England (PHE) to launch Promising Practice 2. This project aims to significantly improve the standard of physical activity programmes in this country. It will identify the most successful schemes so they can be scaled up to have national impact and lighten the load on the NHS. It will also determine best practice.

We know from the inaugural Promising Practice research in 2014, which looked at 952 activity programmes, that there are gaps in routine data collection, evaluation and research around such schemes. Through the Promising Practice 2 report – due in February – we can raise standards and build on the growing case for the wider commissioning of activity programmes.

The report will offer practical guidance on how this sector can consolidate good practice and build an evidence base. It’s essential that we’re able to demonstrate our impact and the return on investment of our services in the same way that other public health services can.

By highlighting effective physical activity initiatives that, if scaled up, could contribute to making ‘everyone active every day’ – PHE’s mission, as well as our own – we can uncover exercise solutions that deliver the associated health, economic and social improvements for communities.

Challenge accepted
Concluding his speech, Stevens reiterated his challenge to our sector. “Experts at the Academy of Royal Medical Colleges estimated that more than £18bn of headroom in the NHS national budget could be created if we actually made serious improvements in physical activity across this country,” he said.

“My plea to those of you working in the leisure sector, in gyms or local councils, is to proactively seek out your local hospital, community trust or ambulance service and begin this dialogue with them about how you can help advance this agenda.”

The opportunity is there. Now the onus is on our sector to seize it.

http://www.leisureopportunities.com/images/78887_36017.jpg
Simon Stevens, CEO of NHS England, recently challenged the fitness industry to get involved in preventing lifestyle diseases
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features

Ukactive update: NHS CEO challenges the fitness industry to collaborate on public health

Simon Stevens, NHS England CEO, recently challenged the fitness industry to get involved in the prevention of lifestyle diseases. ukactive’s Steven Ward reports

Published in Health Club Management 2017 issue 1
Simon Stevens addresses the activity sector at the recent ukactive Summit / Photograph: SHUTTERSTOCK.COM
Simon Stevens addresses the activity sector at the recent ukactive Summit/ Photograph: SHUTTERSTOCK.COM
The NHS knows the power of our product – we must now show how to use it to its greatest effect

Late last year, at the ukactive National Summit in London, Simon Stevens – chief executive of NHS England – stood before leaders of the physical activity sector and began shaking a bottle of pills at them.

This unexpected gesture marked a seminal moment for the physical activity sector. The man responsible for a yearly budget of £120bn was throwing down the gauntlet to our sector.

He noted that the pharmaceutical industry dreams of discovering “a treatment that could cut 3 per cent of strokes, prevent 30 per cent of dementia, 30 per cent of osteoporosis, radically reduce breast cancer and bowel cancer, not to mention prevent depression, reduce stress, eliminate type 2 diabetes and cut the falls that our parents’ generation experience each year.”

He continued: “If you could pack all of that into a magic pill, it would be a worldwide pharmaceutical blockbuster. But the label on the side of this treatment says ‘activity and exercise’.”

The message was clear: the NHS knows the power of your product – now show us how we can use it to its greatest effect.

Stevens’ message – that physical activity is a miracle cure which represents the best chance of saving the NHS from bankruptcy – was nothing new to any of us in the room. What was significant was that he and the rest of the health service are now prepared to listen.

Best practice
Two weeks after this speech, ukactive teamed up with the National Centre for Sport and Exercise Medicine (NCSEM) and Public Health England (PHE) to launch Promising Practice 2. This project aims to significantly improve the standard of physical activity programmes in this country. It will identify the most successful schemes so they can be scaled up to have national impact and lighten the load on the NHS. It will also determine best practice.

We know from the inaugural Promising Practice research in 2014, which looked at 952 activity programmes, that there are gaps in routine data collection, evaluation and research around such schemes. Through the Promising Practice 2 report – due in February – we can raise standards and build on the growing case for the wider commissioning of activity programmes.

The report will offer practical guidance on how this sector can consolidate good practice and build an evidence base. It’s essential that we’re able to demonstrate our impact and the return on investment of our services in the same way that other public health services can.

By highlighting effective physical activity initiatives that, if scaled up, could contribute to making ‘everyone active every day’ – PHE’s mission, as well as our own – we can uncover exercise solutions that deliver the associated health, economic and social improvements for communities.

Challenge accepted
Concluding his speech, Stevens reiterated his challenge to our sector. “Experts at the Academy of Royal Medical Colleges estimated that more than £18bn of headroom in the NHS national budget could be created if we actually made serious improvements in physical activity across this country,” he said.

“My plea to those of you working in the leisure sector, in gyms or local councils, is to proactively seek out your local hospital, community trust or ambulance service and begin this dialogue with them about how you can help advance this agenda.”

The opportunity is there. Now the onus is on our sector to seize it.

http://www.leisureopportunities.com/images/78887_36017.jpg
Simon Stevens, CEO of NHS England, recently challenged the fitness industry to get involved in preventing lifestyle diseases
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
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The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
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Physical exercise can improve the health of blood vessels in the heart for people with ...
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Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Video Gallery
Harlands Group Overview
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An overview of the Harlands Group, the membership management experts. Read more
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Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
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Click on a catalogue to view it online
Directory
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Move GB: Member access schemes
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
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Healthcheck Services Ltd: Fitness equipment
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
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Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
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Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
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Diary dates
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Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
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Diary dates
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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