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UNITING THE WORLD OF FITNESS
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Health Club Management

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features

Ukactive update: NHS CEO challenges the fitness industry to collaborate on public health

Simon Stevens, NHS England CEO, recently challenged the fitness industry to get involved in the prevention of lifestyle diseases. ukactive’s Steven Ward reports

Published in Health Club Management 2017 issue 1
Simon Stevens addresses the activity sector at the recent ukactive Summit / Photograph: SHUTTERSTOCK.COM
Simon Stevens addresses the activity sector at the recent ukactive Summit/ Photograph: SHUTTERSTOCK.COM
The NHS knows the power of our product – we must now show how to use it to its greatest effect

Late last year, at the ukactive National Summit in London, Simon Stevens – chief executive of NHS England – stood before leaders of the physical activity sector and began shaking a bottle of pills at them.

This unexpected gesture marked a seminal moment for the physical activity sector. The man responsible for a yearly budget of £120bn was throwing down the gauntlet to our sector.

He noted that the pharmaceutical industry dreams of discovering “a treatment that could cut 3 per cent of strokes, prevent 30 per cent of dementia, 30 per cent of osteoporosis, radically reduce breast cancer and bowel cancer, not to mention prevent depression, reduce stress, eliminate type 2 diabetes and cut the falls that our parents’ generation experience each year.”

He continued: “If you could pack all of that into a magic pill, it would be a worldwide pharmaceutical blockbuster. But the label on the side of this treatment says ‘activity and exercise’.”

The message was clear: the NHS knows the power of your product – now show us how we can use it to its greatest effect.

Stevens’ message – that physical activity is a miracle cure which represents the best chance of saving the NHS from bankruptcy – was nothing new to any of us in the room. What was significant was that he and the rest of the health service are now prepared to listen.

Best practice
Two weeks after this speech, ukactive teamed up with the National Centre for Sport and Exercise Medicine (NCSEM) and Public Health England (PHE) to launch Promising Practice 2. This project aims to significantly improve the standard of physical activity programmes in this country. It will identify the most successful schemes so they can be scaled up to have national impact and lighten the load on the NHS. It will also determine best practice.

We know from the inaugural Promising Practice research in 2014, which looked at 952 activity programmes, that there are gaps in routine data collection, evaluation and research around such schemes. Through the Promising Practice 2 report – due in February – we can raise standards and build on the growing case for the wider commissioning of activity programmes.

The report will offer practical guidance on how this sector can consolidate good practice and build an evidence base. It’s essential that we’re able to demonstrate our impact and the return on investment of our services in the same way that other public health services can.

By highlighting effective physical activity initiatives that, if scaled up, could contribute to making ‘everyone active every day’ – PHE’s mission, as well as our own – we can uncover exercise solutions that deliver the associated health, economic and social improvements for communities.

Challenge accepted
Concluding his speech, Stevens reiterated his challenge to our sector. “Experts at the Academy of Royal Medical Colleges estimated that more than £18bn of headroom in the NHS national budget could be created if we actually made serious improvements in physical activity across this country,” he said.

“My plea to those of you working in the leisure sector, in gyms or local councils, is to proactively seek out your local hospital, community trust or ambulance service and begin this dialogue with them about how you can help advance this agenda.”

The opportunity is there. Now the onus is on our sector to seize it.

http://www.leisureopportunities.com/images/78887_36017.jpg
Simon Stevens, CEO of NHS England, recently challenged the fitness industry to get involved in preventing lifestyle diseases
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features

Ukactive update: NHS CEO challenges the fitness industry to collaborate on public health

Simon Stevens, NHS England CEO, recently challenged the fitness industry to get involved in the prevention of lifestyle diseases. ukactive’s Steven Ward reports

Published in Health Club Management 2017 issue 1
Simon Stevens addresses the activity sector at the recent ukactive Summit / Photograph: SHUTTERSTOCK.COM
Simon Stevens addresses the activity sector at the recent ukactive Summit/ Photograph: SHUTTERSTOCK.COM
The NHS knows the power of our product – we must now show how to use it to its greatest effect

Late last year, at the ukactive National Summit in London, Simon Stevens – chief executive of NHS England – stood before leaders of the physical activity sector and began shaking a bottle of pills at them.

This unexpected gesture marked a seminal moment for the physical activity sector. The man responsible for a yearly budget of £120bn was throwing down the gauntlet to our sector.

He noted that the pharmaceutical industry dreams of discovering “a treatment that could cut 3 per cent of strokes, prevent 30 per cent of dementia, 30 per cent of osteoporosis, radically reduce breast cancer and bowel cancer, not to mention prevent depression, reduce stress, eliminate type 2 diabetes and cut the falls that our parents’ generation experience each year.”

He continued: “If you could pack all of that into a magic pill, it would be a worldwide pharmaceutical blockbuster. But the label on the side of this treatment says ‘activity and exercise’.”

The message was clear: the NHS knows the power of your product – now show us how we can use it to its greatest effect.

Stevens’ message – that physical activity is a miracle cure which represents the best chance of saving the NHS from bankruptcy – was nothing new to any of us in the room. What was significant was that he and the rest of the health service are now prepared to listen.

Best practice
Two weeks after this speech, ukactive teamed up with the National Centre for Sport and Exercise Medicine (NCSEM) and Public Health England (PHE) to launch Promising Practice 2. This project aims to significantly improve the standard of physical activity programmes in this country. It will identify the most successful schemes so they can be scaled up to have national impact and lighten the load on the NHS. It will also determine best practice.

We know from the inaugural Promising Practice research in 2014, which looked at 952 activity programmes, that there are gaps in routine data collection, evaluation and research around such schemes. Through the Promising Practice 2 report – due in February – we can raise standards and build on the growing case for the wider commissioning of activity programmes.

The report will offer practical guidance on how this sector can consolidate good practice and build an evidence base. It’s essential that we’re able to demonstrate our impact and the return on investment of our services in the same way that other public health services can.

By highlighting effective physical activity initiatives that, if scaled up, could contribute to making ‘everyone active every day’ – PHE’s mission, as well as our own – we can uncover exercise solutions that deliver the associated health, economic and social improvements for communities.

Challenge accepted
Concluding his speech, Stevens reiterated his challenge to our sector. “Experts at the Academy of Royal Medical Colleges estimated that more than £18bn of headroom in the NHS national budget could be created if we actually made serious improvements in physical activity across this country,” he said.

“My plea to those of you working in the leisure sector, in gyms or local councils, is to proactively seek out your local hospital, community trust or ambulance service and begin this dialogue with them about how you can help advance this agenda.”

The opportunity is there. Now the onus is on our sector to seize it.

http://www.leisureopportunities.com/images/78887_36017.jpg
Simon Stevens, CEO of NHS England, recently challenged the fitness industry to get involved in preventing lifestyle diseases
Latest News
F45 is expanding its UK footprint with the launch of two new studios in Manchester. ...
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Latest News
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
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The increasing popularity of streaming services and wireless earbuds – along with the introduction of ...
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Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: Your personal invite to SPATEX 2020
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of the year.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
ResortSuite: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
FunXtion International BV: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Derby City Council
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Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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