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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
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Diary dates
23-26 Feb 2021
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18-19 Sep 2021
Locations worldwide,
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21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
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Excess body fat and obesity are likely to have contributed to more deaths in England ...
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Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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