GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Ben Gotting & Dave ThomasThe Foundry: co-founders

Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities

Published in Health Club Management 2019 issue 9
Ben Gotting
Ben Gotting

How did The Foundry begin?
Ben and I were introduced by a mutual friend, who we both knew through rugby. Ben was running an outdoor bootcamp for women, which was aimed at empowering them via strength based exercises. I was taking a sabbatical after selling a former gym group and we felt we could work well together. We started running outdoor bootcamps, but got so busy that we needed a venue.

By chance, I came across an ideal location in Vauxhall. Owned by the Black Prince Trust, it was currently vacant, but the trust wanted to open a community-based gym. We tendered, with the main USP being the offer of free and subsidised training for those receiving state support. We won the bid in December 2015 and had a week to turn around to be ready for the new year rush.

Over the next year the club went from strength to strength, especially after being featured in Men’s Health magazine as one of the world’s best gyms. In March 2017, the opportunity came along to take over a space in Old Street. Like the first site, we self funded it and called in family, friends and even clients to decorate it over a weekend in order to launch.

What is Foundry Inclusive Training?
This is our charitable arm and one of our founding philosophies. We offer free gym access from 9am to 10am and 2.30pm to 4.30pm for people receiving state support, as well as a heavily subsidised community class at 10am each day, which only costs £5 (instead of £20).

We also run specific sessions for those with mental health issues, a walking group and a youth academy for 11 to 16 year olds, which is free to anyone from any background. We work with the prison service to offer ex-offenders a second chance and run mental health awareness workshops and events, collaborating with guest speakers who specialise in this field.

Community is a strong part of The Foundry’s ethos, how do you build this?
In the semi-private PT sessions we make sure that everyone is introduced to each other, as they are always training in different groups it means they are always meeting new people. We hold member events throughout the year, such as hiring an obstacle course race.

Our Combine class also works on team building. It involves the participants being split in to teams of five, which compete to be at the top of the leader board, based on how many calories are burned, or reps racked during a circuit. Endurance, strength and ability to communicate with your team all count.

I think the charitable arm also helps the community aspect. Members like feeling they are giving others a helping hand and we have several full paying members who once benefited from free or subsidised workouts, and have stayed with us when their fortunes turned.

All of your staff are full time employed, why did you move away from the freelance model?
We made the change at the end of 2017. It was partly for philosophical reasons, but we were also tired of the freelance model. Although the advantage is that you only have to pay staff when you need them, we frequently had problems getting instructors because they had commitments elsewhere. We wanted to have consistent staff, which would then provide consistency to our customers. So we decided to put all of our trainers onto full time employment contracts, with pensions, paid holiday, sick leave and profit share.

It was a very expensive decision, and a terrifying responsibility to have 22 full time staff, equally it required a mindset shift for many of the team, as employment can mean less flexilibity. However, they do now benefit from the perks and security of employment. Despite the initial cost, we maintain it was the right decision, and we are very pleased with the outcome. We no longer have any staffing issues, feel like our team are all paid a fair, London wage and we have only lost staff through emigration or exploring other industries. One unique perk we offer is our personal trainers can use the gym and studios for free to run PT sessions outside of their contracted hours. In this industry, people are our product and the strength in our armour, so we must look after them.

You have just launched the third site, in three years, at Bank, how did this one come about?
A previous fitness operator had sadly failed. Fortunately for us, this location and demographic is integral to our product and is equidistant between our existing clubs, being well placed for the City. It also expands our multi-site offering.

Up until now we have deliberately self-funded, but for the third site we have leveraged some debt and accepted a six figure investment. We have also implemented more of a management structure, appointing a general manager at each site and appointing Amanda Hart, previously of Soho Gyms, as overall managing director to support our future growth and strategy implementation.

How much does it cost to be a member?
Drop in classes cost £20 and we have different memberships, include a class only membership which costs £149 and semi-private PT, which involves working in a group, but each with their own programme. It has all the benefits of 1:1 PT, while being slightly less in depth and much cheaper. A popular membership is eight semi private sessions and unlimited classes for £349.

Who are your members?
Because of our strong focus on community and inclusivity they really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities. However, the most popular demographic for classes and the gym, is the 25 to 35 year olds. The semi-private PT appeals mainly to stressed out city workers.

What are your future plans?
We want to expand to four to five sites withing London and then move outside within the next 18 months. I believe there is an opportunity in many other UK cities.

Also we will be looking at setting up other revenue streams, including retail in the clubs, but also seminars and workshops that are aimed at other industry professionals.

What do you predict will happen in health and fitness?
There is so much saturation in the London market that I do think there will be a contraction. But I think the appetite for fitness will continue, it amazes me to see how many people trade their Fridays at the pub or Fridays at the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Dave Thomas
Dave Thomas
The Foundry was named one of the best gyms in the world by Men’s Health magazine
The Foundry was named one of the best gyms in the world by Men’s Health magazine
The Foundry’s third club recently opened at Bank in London
The Foundry’s third club recently opened at Bank in London
A heavily subsidised class is offered for people who receive state support
A heavily subsidised class is offered for people who receive state support
Semi-private PT sessions help members to get to know each other
Semi-private PT sessions help members to get to know each other
The brand’s Combine class puts members into competing teams
The brand’s Combine class puts members into competing teams
The Foundry’s demographic is varied, but the classes and gym are particularly popular with 25-35 year olds
The Foundry’s demographic is varied, but the classes and gym are particularly popular with 25-35 year olds
The Foundry aims to expand outside of London to other UK cities
The Foundry aims to expand outside of London to other UK cities
All staff at the clubs are full time employees, rather than freelance
All staff at the clubs are full time employees, rather than freelance
http://www.leisureopportunities.com/images/imagesX/382337_211898.jpg
The Foundry is offering free gym access to those receiving state support and subsidised community classes. Co-founders, Ben Gotting and Dave Thomas, give us an insight into their business model, community-centred ethos, and their expectations for the Foundry's future.
The Foundry, Ben Gotting, Dave Thomas,The Foundry, fitness, Ben Gotting, Dave Thomas
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
Features
Insight
Exercise & physical activity has a pivotal role to play in bridging the gap between the ‘haves’ and the ‘have nots’
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Ben Gotting & Dave ThomasThe Foundry: co-founders

Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities

Published in Health Club Management 2019 issue 9
Ben Gotting
Ben Gotting

How did The Foundry begin?
Ben and I were introduced by a mutual friend, who we both knew through rugby. Ben was running an outdoor bootcamp for women, which was aimed at empowering them via strength based exercises. I was taking a sabbatical after selling a former gym group and we felt we could work well together. We started running outdoor bootcamps, but got so busy that we needed a venue.

By chance, I came across an ideal location in Vauxhall. Owned by the Black Prince Trust, it was currently vacant, but the trust wanted to open a community-based gym. We tendered, with the main USP being the offer of free and subsidised training for those receiving state support. We won the bid in December 2015 and had a week to turn around to be ready for the new year rush.

Over the next year the club went from strength to strength, especially after being featured in Men’s Health magazine as one of the world’s best gyms. In March 2017, the opportunity came along to take over a space in Old Street. Like the first site, we self funded it and called in family, friends and even clients to decorate it over a weekend in order to launch.

What is Foundry Inclusive Training?
This is our charitable arm and one of our founding philosophies. We offer free gym access from 9am to 10am and 2.30pm to 4.30pm for people receiving state support, as well as a heavily subsidised community class at 10am each day, which only costs £5 (instead of £20).

We also run specific sessions for those with mental health issues, a walking group and a youth academy for 11 to 16 year olds, which is free to anyone from any background. We work with the prison service to offer ex-offenders a second chance and run mental health awareness workshops and events, collaborating with guest speakers who specialise in this field.

Community is a strong part of The Foundry’s ethos, how do you build this?
In the semi-private PT sessions we make sure that everyone is introduced to each other, as they are always training in different groups it means they are always meeting new people. We hold member events throughout the year, such as hiring an obstacle course race.

Our Combine class also works on team building. It involves the participants being split in to teams of five, which compete to be at the top of the leader board, based on how many calories are burned, or reps racked during a circuit. Endurance, strength and ability to communicate with your team all count.

I think the charitable arm also helps the community aspect. Members like feeling they are giving others a helping hand and we have several full paying members who once benefited from free or subsidised workouts, and have stayed with us when their fortunes turned.

All of your staff are full time employed, why did you move away from the freelance model?
We made the change at the end of 2017. It was partly for philosophical reasons, but we were also tired of the freelance model. Although the advantage is that you only have to pay staff when you need them, we frequently had problems getting instructors because they had commitments elsewhere. We wanted to have consistent staff, which would then provide consistency to our customers. So we decided to put all of our trainers onto full time employment contracts, with pensions, paid holiday, sick leave and profit share.

It was a very expensive decision, and a terrifying responsibility to have 22 full time staff, equally it required a mindset shift for many of the team, as employment can mean less flexilibity. However, they do now benefit from the perks and security of employment. Despite the initial cost, we maintain it was the right decision, and we are very pleased with the outcome. We no longer have any staffing issues, feel like our team are all paid a fair, London wage and we have only lost staff through emigration or exploring other industries. One unique perk we offer is our personal trainers can use the gym and studios for free to run PT sessions outside of their contracted hours. In this industry, people are our product and the strength in our armour, so we must look after them.

You have just launched the third site, in three years, at Bank, how did this one come about?
A previous fitness operator had sadly failed. Fortunately for us, this location and demographic is integral to our product and is equidistant between our existing clubs, being well placed for the City. It also expands our multi-site offering.

Up until now we have deliberately self-funded, but for the third site we have leveraged some debt and accepted a six figure investment. We have also implemented more of a management structure, appointing a general manager at each site and appointing Amanda Hart, previously of Soho Gyms, as overall managing director to support our future growth and strategy implementation.

How much does it cost to be a member?
Drop in classes cost £20 and we have different memberships, include a class only membership which costs £149 and semi-private PT, which involves working in a group, but each with their own programme. It has all the benefits of 1:1 PT, while being slightly less in depth and much cheaper. A popular membership is eight semi private sessions and unlimited classes for £349.

Who are your members?
Because of our strong focus on community and inclusivity they really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities. However, the most popular demographic for classes and the gym, is the 25 to 35 year olds. The semi-private PT appeals mainly to stressed out city workers.

What are your future plans?
We want to expand to four to five sites withing London and then move outside within the next 18 months. I believe there is an opportunity in many other UK cities.

Also we will be looking at setting up other revenue streams, including retail in the clubs, but also seminars and workshops that are aimed at other industry professionals.

What do you predict will happen in health and fitness?
There is so much saturation in the London market that I do think there will be a contraction. But I think the appetite for fitness will continue, it amazes me to see how many people trade their Fridays at the pub or Fridays at the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Dave Thomas
Dave Thomas
The Foundry was named one of the best gyms in the world by Men’s Health magazine
The Foundry was named one of the best gyms in the world by Men’s Health magazine
The Foundry’s third club recently opened at Bank in London
The Foundry’s third club recently opened at Bank in London
A heavily subsidised class is offered for people who receive state support
A heavily subsidised class is offered for people who receive state support
Semi-private PT sessions help members to get to know each other
Semi-private PT sessions help members to get to know each other
The brand’s Combine class puts members into competing teams
The brand’s Combine class puts members into competing teams
The Foundry’s demographic is varied, but the classes and gym are particularly popular with 25-35 year olds
The Foundry’s demographic is varied, but the classes and gym are particularly popular with 25-35 year olds
The Foundry aims to expand outside of London to other UK cities
The Foundry aims to expand outside of London to other UK cities
All staff at the clubs are full time employees, rather than freelance
All staff at the clubs are full time employees, rather than freelance
http://www.leisureopportunities.com/images/imagesX/382337_211898.jpg
The Foundry is offering free gym access to those receiving state support and subsidised community classes. Co-founders, Ben Gotting and Dave Thomas, give us an insight into their business model, community-centred ethos, and their expectations for the Foundry's future.
The Foundry, Ben Gotting, Dave Thomas,The Foundry, fitness, Ben Gotting, Dave Thomas
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness